I’m not sure if you know that months ago I wrote a guest entry in LiewCF explaining why I dropped both local advertising networks on my blog. Allow me to recap; the main reason for dropping them out is because I personally not a fan of image ads going CPC (Cost per Click), especially when image ads remain static for the entire campaign.
Conclusions on publishers’ thoughts
After the entry, massive comments were left in LiewCF as well as readers emailing me asking for my detailed point of views. Compiling all these comments, I’d say most of your thoughts are as follows:
- You are happy with Advertlets earnings, but not Nuffnang (or vice versa), or
- You are not happy with both because you earn little from them, or
- You are not planning to try, because the ads are static, or
- You are sticking with both, hoping it will be better, or
- You are earning a lot, so you disagree with me, or
- You don’t know what Advertlets and Nuffnang are.
Your earning depends on traffic, or is it not?
I am firm believer that no matter what ad network you stick to, without some handsome amount of traffic, you will not see much revenue. I advised bloggers to concentrate on good contents; get traffic; then start make money blogging. If you jump these steps, you will not fail but you will not succeed in the long run.
But maybe I was wrong too.
Today I received a print screen from a publisher of Nuffnang. I don’t think I should reveal the url but this blogger gets like 1500 unique visitors day and here’s his earnings. (Bands and advertisers’ names are removed)

Let draw a summary, this blog earns RM85 ($25 usd) per week but when ads are switched to CPC based, it’s only getting RM0.30 ($0.08)/click. This blogger earns $25 usd the first week, and about $4 usd for the rest of 22 Jun – 11 Aug.
Nuffnang reduced minimum payout from RM100 to RM50 months ago, if you are delighted over this news you need to think again – Has this makes you reach withdrawal faster? My guess is no, because I noticed an immediate changing of most campaigns to CPC, that makes earning harder.
Nothing personal, just business
It might sound like a catch but its normal, because this is business. At the current stage where image ads are running on CPC basis, you are better off as an advertiser than publisher. These are my personal opinions; don’t take my words for it. Observe yourself. I’d like to hear opinions from publishers, if you don’t mind sharing.
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Posted by hongkiat in Advertlets, Make Money Online, NuffNang , at 08.14.07
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Comments
Badcoffee August 14th, 2007
I got 2000 unique visitor per day and my earning with Nuffnang is quite similar to what you have post above.
ReplyCincauHangus August 14th, 2007
I earn more per week with adsense even with a LOW traffic when compared with the local advertisers.
But the main attraction of my blog is from organic traffic and not much from local, as I don’t blog as much as I used to.
I hope both advertisers has more to give out to us bloggers than just hogging the space we give for returns of 20-50 cents from clicking.
Replykhai August 14th, 2007
Nuffnang is sucks!! better for advertlets.. yeah!!
ReplyTimothy Tiah August 14th, 2007
Dear Hong Kiat,
Once again you overlook the fact that your blog has less than 5% Malaysian traffic. Meaning if you get 2,000 unique visits a day, only 100 of them are from Malaysia and relevant to local advertisers… which is not much.
Not to mention, you forget to disclose the fact that you just recently cashed out a fortune for your Nuffnang account and that you get over RM84 a week just for one skyscraper ad. We however run these cost per unique visitor campaigns only for advertisers that are open to a more international audience but now our advertisers are bluechip advertisers targeting the local market like Honda, Cornetto, Citibank and so on so forth. In other words, to these advertisers, your foreign traffic is often irrelevant to our geolocated ads and you will probably be better off on Adsense or other ad networks
You are entitled to your own opinions but I would appreciate if you restrain from manipulating facts to bash Nuffnang whatever your ulterior motives are.
ReplyTimothy Tiah August 14th, 2007
Oh and to whichever publisher of Nuffnang whose screenshot you put up,
Please check with the publisher how many % of his traffic comes from Malaysia.
If it lies at more than 60% , I will be very surprised that he does not receive many cost per unique visitor ads.
Replykm August 14th, 2007
I have earn more with Google adsense compare to the nuffangs have geolocation rules which limited monetize opportunity. Plus more, there is no much malaysian wiling land on my site.
Replyhongkiat August 14th, 2007
Timothy, I am not bashing you nor helping any of your rivals. I realized my % of Malaysian traffics does not pull up the overall %, that’s why I dropped local ad networks. Also I don’t earn 80/week, to be exact, I earned 140-180 a week for 5 weeks in a row, thats before CPC images start coming in and I’m pretty sure many bloggers shares the same pattern of earning, more earnings during bands-days, massive drop during CPC images. My point is, how many local sites can be happy with CPC images, perhaps only kennysia, jeffooi, zerotohundred, lowyat?
My point is, you need more than that just CPC images because they are a lot more bloggers out there. Linkworth is maybe something you can refer to. At least more options.
I need you to calm down and understand few things . Firstly I’m not complaining about my nuffnang earnings drop, as the matter of fact it is not even about me or my overall blog earnings. Its the realization of CPC images ads.
Secondly, maybe you may not like what I’ve written, but at least you have an idea what other bloggers who still earning little in Nuffnang are thinking. You are now hearing from another perspective of bloggers, at least things they will not confront on their site as they are still publishing the ads. Business is about critics too, you need to learn how to take them. I’m apologize if you are offended by the entry or you think I’m helping the other one to defame its rivals, again, its nothing personal. If there is a chance that I get negative information (plus trusted) on Advertlets, you bet I’ll blog about it.
Thirdly, what I’ve written here are facts, if they are not, correct me and I’ll apologize. I don’t practice favoritism, neither should you.
Finally, I’m disappointed with the message you left for me in Messenger. This has nothing to do with my gf. SO DONT BRING HER IN. Its ME, my verdict on AD NETWORK. Its not even about YOU. Don’t expect a reply.
Replyearl-ku August 14th, 2007
Ok, first and foremost – thats my earnings for the past week or so …
this post i do not see it as a bashing post, its just a post on how earnings has dropped ever since the new program came into effect. it simply shows how good or how bad the CPC-based ads are …
from earning 80 ringgit a week down to 70 cents per week …
i stayed with nuffnang even though i am earning nothing at some point, as i believe its somehow going to be big someday and hopefully when it does, people do wanna allow u guys to put up ads on my site …
people has converted into other ads program, but i stayed true on with nuffnang even though when they were alternatives …
but when the CPC-based as came into effect, the earnings from it is just too insulting … and when u are getting 70 cents from 7 clicks – this is ridiculous …
i dunno, this is my point of view … i know, nuffnang are not obliged to be getting me any ads – because i know my site is not as big as the rest are …
all i can blame is that i am not getting enough hits – thus making my site a low ranking blog which make it not favourable among ur clients …
ReplyAshish Mohta August 14th, 2007
CPC based ads are not that effective anyways unless its really contextual or related to your blog content.
Why you get more money from Adsense than any other is because they hit it right and you place it well.
Now if I take a technology blog, people coming to your site from SE will not click on images unless they are very accurate which is not most of the time. On the other hand something which is wrapped around text and mixed will have high chances of getting click.
If you have site full of images and banner then its a different case.
Images are best if they are CPM and text work best when its CPC.
I tried both the services long back and soon realized it will not work for me and was.t effective either.
ReplyChong August 14th, 2007
I’d like to share my personal experience on both Nuffnang and Advertlets.
I’ve earned much more through AdSense than Nuffnang + Advertlets for the same period (100+/- daily visitors, about 55% originates from Malaysia). I used to put both Nuffnang and Advertlets above the fold but the result (earnings) was quite disappointing. But, instead of dropping them, I moved them below the fold. For me, it’s very exciting to be a little part of the growing Malaysian blog advertising networks.
Nuffnang
CPC ad earnings can be as low as RM0.10 per click. Luckily there’s an option to turn CPC ad off, which I gladly did as soon as the option was available. CPM or cost-per-unique-visitor ad is paying okay (still much fewer than AdSense but I’ve no complaint on CPM; what can I expect from Malaysian advertisers?).
Until today, I still do not see what’s the point of tracking bloggers’ blog referrals, which are considered priceless for many. Like I said, bloggers can use free web metrics to track much more information and view the data in colourful charts or graphs for periods like months or even years. I doubt if any blogger find the last five referral urls or search keywords very informative and enjoy reloading the analytics page so that he/she does not miss any important referral urls or search keywords. Can someone correct me on this? Oops, perhaps Nuffnang use this data to match bloggers with suitable advertisers? Are bloggers informed or aware that by joining Nuffnang they sell their priceless data?!
What I as a blogger expect from Nuffnang 2.0 (the new logo is awesome):
1. More earnings, I admit I am very greedy.
2. CPM ads pay based on the week the ad shown instead of the week before. This is good for both bloggers and advertisers.
3. Remove the referral tracking.
4. More benefits for bloggers like movie tickets and other attractive deals that bloggers nationwide can enjoy. Thanks for sending the Ratatouille movie tickets to me via postal mail although I still haven’t received it.
Something that I’m sure coming in Nuffnang 2.0: prettier user interface
without TOM’s sexy girls.Advertlets
I earned peanuts when I first join Advertlets. Then, after I shot Josh an email to see whether there’s any campaign for my blog, my earnings increase exponentially (first check is on the way this month, ahem, if I did not offend anyone from Advertlets in this comment, LOL). My blog is again earning peanuts through Advertlets, about RM0.10+- a day since the campaign ended early this month. Hmmm, seems like a good time to fire another email to Josh’s inbox LOL.
If I am an advertiser, I will choose…
One question that I often think is that if I am go to promote my blog/product online, which ad network will I choose? Trying both is certainly a good way if budget allows. For now, I personally will choose [deleted because low earnings are still better than nothing]
Click fraud
Another question that advertisers should ponder about is how high is the rate of click fraud? How good are Nuffnang and Advertlets at detecting click fraud? It’s very funny when low-traffic blogs earn more than moderate-trafficked blogs in term of CPC ad and even funnier is that the ad networks do not realize that click fraud has happened… What if competitors click on your CPC ad to inflate your advertising cost? What if bloggers click on his/her own ads? Can they detect these fraudulent clicks? Note: Even Google Adwords cannot run away from click fraud, so the real question is do the ad networks put serious effort in eliminating click frauds?
The more the ad banners, the lower the value of the blog…
I had a big laugh when I saw blogs full of Nuffnang (3 maximum right?) and Advertlets (unlimited) ad banners. How much value do you think this kind of blogs can provide to your ad campaign? Why don’t the ad networks limit the number of ad banners? Yes, total impression is very important for them to show to the potential advertisers in pitching them to try their high quality ad experience!?!
*Posted this long comment here because no one will read my lousy blog.
Replyhongkiat August 14th, 2007
Your review is awesome. Should have told me personally so you can guest blog it as an entry. It looks so wasted as just a comment.
ReplyChong August 14th, 2007
Wah, Malaysia’s Most Digged Blogger compliments me! Unbelievable. Sorry, lazy to proofread my comment above so please bear with my grammatical and spelling errors.
If you want, feel free to copy my comment and paste it anywhere you like, as a post on your blog or your toilet. My comments are all no rights reserved.
ReplyBryan August 14th, 2007
My nuffnang earning is more pathetic than the screen shot you posted, HK. CPC image really didn’t do me any good and RM0.10 per click is like US$0.03 each only.
Hope our feedbacks will be heard by both local online advertising companies and do something about it, otherwise I can see more Malaysian bloggers are dropping their ads sooner or later.
Replyweirdoux August 15th, 2007
that’s true. i think i want to take out both of this ads.
ReplyFriedbeef August 15th, 2007
Yes – Image CPC should be contextual. Whenever I’m asked I always say – pick adwords
ReplyImmomsdaughter August 16th, 2007
I was initially a huge supporter of Advertlets as they pay much better than Nuffnang. Nuffnang has always been paying peanuts, so I removed them earlier. Then, Advertlets started CPM (I think) and I earn some more peanuts :P. So, eating too much peanuts is just not good for my health. Thus, I removed Advertlets too from all my blogs a couple of months back.
Now, as little as Adsense pay, I discovered they are paying more than our Malaysia Boleh ad companies so for the time being, I’m sticking with them.
Replyahboon August 16th, 2007
“Nothing personal, just business”
you are right, bisnes is bisnes. Despite of the inaccurate stat count on few of my sites, which tracked far lower than what my statcounter show.
Most of my trafik are from oversea, if Nuttnang feels that these traffic do not attract local advertisers… then we will have to let go the local companies.
I drop the nuttnang ads on most of my sites only left one to keep Sappoting our local industry. hope they will improve or….
BTW my friend is setting up another Blog advertising program, you wanto join??
Replyahboon August 16th, 2007
here is the link:
http://tok3tok4.blogspot.com/2007/08/latest-in-blog-advertising-lafflin.html
ReplyVincent Chow August 17th, 2007
I personally thinks that staff from ads network should not reply to a blog post if it is going to be negative, even just clarifying up stuff. That is not professional in my opinion, making the company looks desperate.
People would not stop using Nuffnang because of Hong Kiat’s post, but their earning stat. I myself quited Nuffnang after the month of paid campaign at just RM2 a day with the animated banner — a sponsored post will cover the cost for the ad for the whole month.
I have not much Malaysian visitors, and I know local advertising network won’t work for me. Good luck to all.
ReplyTenthOfMarch August 20th, 2007
Hi Chong! :-) It is a bit disappointing that the two models won’t be part of the 2.0. Maybe they will be available after we login?
Vincent, I don’t see what’s wrong with the staff of the ad company commenting in this post. You don’t expect people from outside to know what’s happening internally right? I’m more curious of the “fire” between the two.
As long as neither of them pretend to be Mr AhBeng and start defending themselves, I’m totally ok with it.
Replyivan August 20th, 2007
Hi All,
i found thing interesting discussion by accident.
i reckon, it depends who and where your visitors come from.
i was contemplating implementing nuffnang on one of my blogs by decided against it as most of my visitors are not from Malaysia.
i’ve been getting very respectable amount from adsense and will definitely stick by them. ;)
Replykrazl January 5th, 2008
Advertlets being hacked. Full story here
http://www.krazl.com/blog/?p=41
Replymahendran April 21st, 2008
well just my two cents.
Have been enjoying Nuffnang for 10months or so.. and have to admit, they will pay u ALOT if ur hits is VERY high. My site reached its maximum visitors in December last year and it made me lots of income :) hehehe..
but even till now, the money is still incoming. I eaarn around RM50- Rm200 per ad campaign, depending on my hits of that particular week..so tats like 50-200 per week.
as for advertlets, i stopped using their ad service and don’t thinnk goonna use it in future..but erm..my RM60 is still there la :P never reached 100..hehehe
ReplyBobbyT January 5th, 2009
Hi mahendran,
Just for academic sake, would you mind telling us what’s your traffic like when you earn RM50-RM200 per week? 10,000? How many percentage out of that is traffic from Malaysia?
Replyytechcity September 5th, 2009
Google Adwords Promotional Codes entitle you to get RM150 (or its equivalent in your local currency) worth Google Adwords. For more detail, pls visit my blog at http://blog.ytechcity.com/advertise-your-bussiness-on-google-adwords-by-getting-rm150-free-advertising.html
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