Often overlooked, Pinterest is a hidden gem in the realm of social media. It can significantly increase engagement and drive traffic to blogs, products, or websites when used effectively. Hence, Pinterest marketing is a crucial part of any detailed marketing strategy.
Managing multiple social media platforms can be demanding. However, there are specific tools available to simplify your digital marketing tasks. These tools reveal the secret behind Pinterest’s effectiveness.
In this article, I’ll introduce a collection of 80 free tools, exclusively for Pinterest marketing. These tools aim to enhance productivity and save crucial time for digital and social media marketers. They help in various tasks such as identifying trending topics, posting or scheduling Pins, expanding the follower base, and analyzing Pinterest account metrics along with audience behavior.
Pinterest Tools to Create & Edit Pin Images
- Over: Designed by the team at GoDaddy, this desktop application (also available on mobile) allows users to design professional ads, branded content, and captivating visual materials.
- Adobe Illustrator: This renowned application is a vector graphics editor. It’s beneficial for designing logos, icons, and vector graphics.
- Adobe Lightroom: A comprehensive photo management and editing tool suitable for photographers across all expertise levels.
- Adobe Photoshop: This powerful tool is a go-to for both professionals and enthusiasts for image editing. It’s versatile, offering features for manipulating, retouching, and creating digital images.
- Adobe Express: Previously known as Adobe Spark, this user-friendly and free mobile app offers essential photo editing tools. It’s perfect for quick and easy photo adjustments when you’re on the move.
- Vistacreate: Elevate your design game with Vistacreate, an AI-powered platform designed to generate high-quality, bespoke designs effortlessly. No prior design experience needed. Explore more on this topic by checking out our curated list of Best AI Art Generators.
- Easel.ly: Experience hassle-free infographic creation with Easel.ly, a web-based tool that offers a diverse selection of customizable templates, shapes, and icons. Create visually stimulating and informative infographics with ease. For more resources, see our guide on infographic design tools.
- Visme: Unlock the potential of visual storytelling with Visme, a versatile web-based platform that empowers users to create and share stunning presentations, infographics, reports, and other types of visual content. For additional insights, you may also be interested in our post on Tools to Create Your Own Infographics.
- Canva.com: A web-based design platform offering easy-to-use templates and drag-and-drop tools. It provides a vast library of images and design elements, helping users create professional-looking graphics, presentations, and marketing materials.
- Easil: This web-based design platform empowers businesses and marketers to create visually striking content. It offers social media graphics, marketing materials, and print designs through a user-friendly drag-and-drop interface and an extensive library of design elements.
- Fotor: This is a free online photo editing and design tool. It features a range of editing options, effects, and templates to help you produce exceptional visuals for both personal and professional use.
- GIFMaker.me: A free online platform that lets users create custom animated GIFs. You can upload images or videos and customize settings like size, speed, and looping.
- GIMP: This free and open-source image editing software offers a comprehensive suite of features and tools. These include advanced color adjustments, layer masking, and support for multiple file formats.
- Gravit Designer: This vector design software provides a powerful set of tools and an intuitive interface. It enables users to create captivating illustrations, graphics, and animations for both web and print.
- Infogram.com: A web-based data visualization tool that allows you to turn data into interactive charts, maps, and infographics. It offers easy-to-use templates, customization options, and real-time collaboration features.
- Pablo: Developed by Buffer.com, this tool is perfect for crafting beautiful images with text overlays, specifically designed for social media posts.
- Page2Images.com: This web service enables users to capture and convert website screenshots into a variety of image formats for diverse applications.
- Phonto: A mobile application designed to allow users to personalize their photos by adding custom text in a wide range of fonts and styles.
- PicMarkr: This web-based application empowers users to add custom watermarks to their images, serving both protection and branding purposes.
- PicMonkey: An online tool offering photo editing and design capabilities, complete with a myriad of templates, effects, and tools to enhance and create images.
- Piktochart: This web-based application allows users to easily create and share visually compelling infographics, presentations, and reports.
- Pinthemall.net: A specialized bookmarking tool for collecting and organizing images from around the web into personalized boards for easy future reference.
- Pixlr: A free online photo editing and design tool that offers a user-friendly interface complemented by a comprehensive range of editing features.
- Repix: This mobile photo editing tool gives users the ability to enhance their photos with filters, effects, and custom brushes, and to share their creations with others.
- Quotescover.com: An online platform designed to let users create beautiful quote images, featuring customizable backgrounds, fonts, and styles suitable for social media and other digital platforms.
- Quozio.com: This website specializes in converting quotes into visually captivating graphics, perfect for sharing on social media.
- Snagit: A comprehensive software offering the capability to capture screenshots, record videos, and even create GIFs with ease.
- Snappa: An online graphic design tool featuring a wide array of pre-made templates alongside customizable options for simplified design.
- Snapseed: A mobile photo editing application packed with advanced tools and filters for professional-grade photo enhancements.
- GetStencil.com: This website offers straightforward yet powerful graphic design tools for crafting social media posts, blog images, and more.
- TinEye: A reverse image search engine designed to help users trace the origin of an image or discover its online usage.
- Venngage: An online platform providing users with drag-and-drop design tools and customizable templates for creating infographics, presentations, and other visual content.
- Visual.ly: A marketplace that connects businesses and individuals with freelance designers for the creation of custom visual content.
- Wordswag: This mobile application enables users to generate stylish typography designs through its built-in text layouts and filters, ideal for crafting eye-catching social media posts.
Pinterest Tools to Discover Content & Trending Topics
- Buzzsumo: A specialized tool for gauging the popularity of content on various social media platforms and identifying influential figures in specific niches.
- ContentGems: A content curation platform designed to help you discover and share articles and blog posts that resonate with your target audience.
- Google Trends: A free tool offering insights into the popularity trends of search terms over time, allowing for a deeper understanding of topic seasonality and trends.
Pinterest Tools to Post/Re-post and Schedule Pins
- Buffer: A comprehensive social media management platform enabling users to schedule and publish posts across various channels seamlessly.
- Pallyy: A robust social media marketing tool aimed at helping users manage and automate their social media activities across multiple platforms.
- CoSchedule: A dedicated marketing calendar tool for streamlining the planning, organization, and execution of your content marketing strategies.
- Fan Page Robot: An automation tool for social media that not only schedules content but also manages user engagement and helps grow follower counts across multiple platforms.
- SocialBee: A feature-rich social media management tool that facilitates the scheduling and publishing of content, audience engagement, and the overall growth of your social media presence.
- Hootsuite: A versatile social media management platform offering features to manage, schedule, and analyze social media accounts, all from a unified dashboard.
- PromoRepublic: A robust social media marketing platform featuring a suite of tools for content creation, scheduling, and analytics, aimed at helping users manage and expand their social media presence effectively.
- Later.com: A specialized Instagram marketing platform that allows for visual planning, scheduling, and analytics of Instagram posts to optimize user engagement and reach.
- PinPinterest: A dedicated Pinterest marketing tool designed for automating pinning, liking, and following activities, along with providing insightful analytics.
- Sendible: A comprehensive social media management platform tailored for businesses, offering features for scheduling, publishing, and monitoring content across multiple social media channels.
- SocialPilot: A versatile social media scheduling and analytics platform, ideal for managing multiple accounts and assessing content performance metrics.
- Sprout Social: An all-in-one social media management and analytics platform, enabling users to monitor, engage, and analyze interactions with their audience across different social media platforms.
- Tailwind: A dual-purpose social media scheduling and analytics platform, specifically designed for Pinterest and Instagram, aimed at increasing reach, audience growth, and performance measurement.
Pinterest Tools to Grow & Manage Followers
- Gleam: A comprehensive marketing platform equipped to run a variety of campaigns such as contests, rewards, and email opt-ins, with the aim of business growth.
- SweepWidget: A user-friendly platform designed for creating and running an array of promotional campaigns like giveaways and contests, either on websites or social media channels.
- Loop88: An influencer marketing platform that serves as an intermediary between brands and social media influencers, facilitating promotions of products or services.
- MiloTree: A sophisticated popup tool designed to enhance your social media presence, email subscriptions, and sales via customizable website popups.
- Ninja Partner: A dynamic affiliate marketing platform facilitating the creation and management of personalized affiliate programs to amplify traffic and business sales.
- Pinterest Widget Builder: A dedicated widget creation tool allowing users to display Pinterest pins seamlessly on their websites or blogs, promoting increased engagement and followers.
- Rafflecopter: A versatile giveaway management tool that offers the capability to organize online giveaways, contests, and sweepstakes, effectively promoting brands or products.
- Shareaholic: A content-centric marketing platform aimed at optimizing website traffic, user engagement, and social shares through custom social sharing buttons and related content suggestions.
- Tailwind SmartLoop: A standout feature of Tailwind, enabling the automation of Pinterest marketing by looping top-performing pins to boost engagement and drive traffic.
- Tailwind Tribes: A community-oriented platform within Tailwind where users collaborate to share Pinterest content, enhancing overall reach and engagement.
- Votigo: A comprehensive social media marketing platform that offers functionalities to craft and execute social media contests, sweepstakes, and promotional campaigns.
- WiseStamp: A professional email signature generator tool, enabling users to design branded email signatures complete with clickable icons and links to various social media profiles.
- Wishpond: A holistic marketing platform offering features for creating landing pages, popups, and contests, aimed at transforming website visitors into potential leads and customers.
Pinterest Analytic Tools
- Cyfe: A unified business dashboard platform that centralizes monitoring and analytics, presenting all business data comprehensively in one accessible location.
- Mentionlytics: A comprehensive social media monitoring platform that diligently tracks brand mentions, competitive landscapes, and industry-specific trends, offering real-time notifications and in-depth analytics.
- PinGroupie: A specialized search engine focused on Pinterest group boards, enabling users to discover and participate in relevant groups to amplify their Pinterest engagement and reach.
- Pinterest Analytics: An official tool for dissecting your Pinterest profile, audience behavior, and content performance, furnishing valuable insights into optimization strategies.
- Quintly: A robust social media analytics service that equips you to track, analyze, and benchmark your multi-platform social media performance through meticulous reports and insights.
- True Social Metrics: An analytics solution specifically designed for measuring the ROI of your social media activities, offering insights into key metrics like engagement, conversions, and revenue generation.
Miscellaneous Pinterest Tools
- Curalate: An AI-empowered marketing suite aimed at enabling brands to monetize their social content through visual analytics, automated content curation, and shoppable URLs.
- GS Pins for Pinterest: A dedicated WordPress plugin that offers a streamlined way to exhibit Pinterest pins on your website, either in a grid layout or as a curated portfolio.
- IFTTT for Pinterest: A versatile automation tool that facilitates task simplification on Pinterest through “recipes,” connecting different apps and services for an integrated social media marketing experience.
- Pinoculars Conversion Tracking: An adept conversion tracking solution that specializes in analyzing Pinterest-driven conversions, providing actionable insights into the ROI of your Pinterest marketing initiatives.
- Pinterest for Shopify: A specialized platform that empowers Shopify merchants to seamlessly sell their products through Pinterest. Features include the creation of shoppable pins, promotional campaign management, and performance analytics.
- Rich Pins Validator: A dedicated tool for Pinterest that validates the integrity of your rich pins, ensuring they display accurate information for an enhanced user experience.
- Social Share Icons: A user-friendly WordPress plugin that incorporates social media sharing icons onto your website, facilitating easy content sharing for your visitors.
- Woobox’s Pinterest Tab: A custom tool that allows for the integration of personalized Pinterest tabs onto Facebook pages, aimed at promoting your Pinterest profile and boosting follower count.
- Zapier for Pinterest: An automation tool offering “Zaps” to streamline Pinterest activities by connecting various apps and services, enhancing the efficiency of your social media marketing campaigns.
- Zotabox’s Social Sharing Buttons: A Shopify-specific plugin that introduces social sharing buttons to your e-commerce site, simplifying the process for visitors to share your products across social media platforms.
- Tasty Pins: A WordPress plugin designed for Pinterest marketing optimization, offering features like alt text inclusion, detailed descriptions, and the ability to add hidden, Pinterest-specific images to your site.