How to Market Your Dropshipping Store in Australia

Australia offers a thriving market for dropshipping. Previously, we explored some pros and cons of dropshipping in Australia and some of the top dropshipping suppliers, and the trending products that will pave the way to massive sales.

In the same vein, as marketing is an integral element of your business, we are listing top channels that can help you promote your dropshipping business in Australia. You can read about each platform and its pros and cons in the following.

Selling Channels the Dropshipping Business

Once we have products to sell, it’s time to select the selling channel where we can dropship these product trends in Australia. Among the various eCommerce selling platform, here are our top choices:

Now, let’s lay out the advantages and disadvantages of working with these selling channels.

Wix
wix

Another platform that allows us to build our business from scratch is Wix. With over 200 million sellers on the platform, this channel is undoubtedly an excellent avenue to grow our online business.

PROS

  • No seller limits
  • Customizable templates
  • Low startup investment

CONS

  • No organic traffic
  • Monthly subscription fees
Shopify
shopify

One of the most popular eCommerce selling channels is Shopify. Essentially, Shopify is a vast platform that can help us grow our dropshipping business in Australia.

PROS

  • Full store customization
  • No listing limits
  • Customer information database

CONS

  • No organic traffic
  • Store subscription fees
eBay
ebay

In 2021, eBay was the second most visited selling channel in eCommerce. Without a doubt, eBay is a well-established platform where we can dropship trending products in Australia.

PROS

  • Free account creation
  • Substantial organic traffic
  • Free listings of up to 250 products

CONS

  • Less store customization
  • Tight market competition

Marketing the Dropshipping Stores

Since Shopify and Wix don’t have organic traffic, it’s best to invest in effective marketing techniques to increase our stores’ visibility. To do this, we can utilize these methods to promote our dropshipping business in Australia:

  • PPC ads
  • Influencer Marketing
  • TikTok Ads
  • Content Marketing
  • Email Marketing

Meanwhile, there’s considerable market competition within eBay. So, we can stay ahead of the competition by adopting these marketing strategies:

  • Promoted Listings Standard
  • Promoted Listings Advanced
  • Coupons
  • Volume Pricing
  • Sales Event

Remember that the right marketing tools can help us expand our market reach. As a result, we can welcome significant traffic in our dropshipping stores in Australia.

Automate Your Dropshipping Business

automate dropshipping

Last but not least, after establishing our online stores, it’s the best time to automate our dropshipping business in Australia. Essentially, dropshipping automation plays a vital role in managing our business efficiently.

By utilizing automation software, we don’t have to monitor our business processes all day long manually. Since a dropshipping tool works 24/7 on our behalf, we won’t worry about missed orders or inaccurate shipping entries anymore.

With that said, AutoDS is a leading all-in-one dropshipping solution in the market. While integrating with AutoDS, we can enjoy the following automated features:

  • Product Imports
  • Price/Stock Monitoring
  • Automatic Price Optimization
  • Easy Inventory Management

For automatic product imports, we no longer have to manually copy an item’s description from our supplier’s page to our selling channel. With AutoDS, the software automatically transfers all necessary information in just a few seconds. This dropshipping software offers straightforward importing methods, as follows:

  • One-Click Importer
  • Single Product Uploader
  • Multiple Product IDs/URLs
  • Bulk Importer

Interestingly, AutoDS provides a one-screen inventory management tool for our dropshipping business in Australia. With this feature, we can access inventory statuses, price changes, and other metrics – all from one dashboard.

Overall, AutoDS helps us manage our orders easily. By working with this platform, we can access product information, costs, and potential profits.

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