For every business and organization, it is integral to be able to manage contacts and data effectively. One of the best ways to do this is through a reliable CRM software or customer relationship management system that enables you to keep track (and manage) information you’ve collected from your customers.
Therefore, to help you choose the best CRM software for your business, I’ve research and compiled this list of top 10 CRM software in the market so far.
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|Salesforce CRM||Top-notch CRM software that serves as your organization’s command center, ensuring data security and offering features like lead tracking and customer support.|
|Monday.com||Offers a single platform to manage all your marketing activities, allowing for customization according to your specific needs and goals.|
|Hubspot CRM||Marketing automation tool that helps identify prospects and nurture them into leads, offering built-in marketing tools that track the performance of your marketing campaigns over time.|
|Pipedrive||Provides sales teams with the necessary tools and insights to close more deals, offering a visual pipeline that helps users understand where each deal stands.|
|Act!||Powerful CRM and marketing automation tool ideal for small and medium-sized companies, offering features like personalized marketing campaigns and a centralized place for all customer data.|
|Zendesk Sell CRM||Automates key sales processes, allowing salespeople to focus more on selling and less on logging.|
|Zoho CRM||Cloud-based, multichannel customer relationship management platform that optimizes business operations.|
|Freshsales||Complete cloud-based sales solution offering powerful tools for managing leads, opportunities, and contacts.|
|Oracle CRM||Known for its user-friendly interface, integrated tools, and affordability.|
|SugarCRM||Mature CRM solution offering powerful customer management capabilities such as sales force automation and marketing campaign tracking.|
Salesforce is a top-notch customer relationship management software that helps businesses with their sales and marketing strategy. The most effective way to use Salesforce is by looking at it as your organization’s command center.
When working with any cloud-based CRM software, putting data security first is always a good idea. Salesforce encrypts sensitive information and restricts access so you can be assured that your crucial data is safe. It can also improve monitoring of access permissions for added peace of mind.
Easily to use, affordable and flexible, Salesforce is a great solution for startups and established businesses alike. The company’s flagship solution, Sales Cloud, includes applications such as lead tracking, opportunity management, customer support, and case management.
Salesforce offers different subscription packages, namely the following:
- Essentials: US$25/user/month,
- Professional: US$75/user/month,
- Enterprise: US$150/user/month, and
- Unlimited: US$300.
Monday CRM gives you some of the best features to manage all your marketing activities through a single platform. You can save much of your time by automating the sales process and stay updated on the activities of your potential clients and team members.
With Monday, you can customize the settings according to your specific requirements and goals, like editing deal stages or managing multiple pipelines simultaneously. You can also have a centralized client communication and gain insights into your activities through an intuitive dashboard.
It also lets you gather up your leads from just about any source, manage the pre and post-sales process, and keep an organized record of all your accounts in one place.
You can have a basic free package that works for up to 2 team members.
For more advanced features, there are:
- Basic: US$10/seat/month,
- Standard: $14 per seat/month, and
- Pro: US$24/seat/month.
You can also get the Enterprise package tailor-made for your particular needs.
3. Hubspot CRM
Hubspot CRM is a marketing automation tool that helps you identify prospects and nurture them into leads. You can create customized landing pages, segment your leads into lists, send drip email campaigns, schedule follow-up emails, and more. If you use Hubspot CRM in tandem with other marketing tools from Hubspot (like Sales), then it becomes an even more powerful resource for growing your business.
A particularly useful feature of the tool is its social media tracking capabilities; if your business focuses on promoting content across various social platforms, then Hubspot CRM’s ability to track conversations about your company will come in handy.
Hubspot CRM comes with built-in marketing tools that allow you to track how well your marketing campaigns are doing over time. It includes customizable email templates, lead capture forms, contact management, email tracking, prospect tracking, meeting scheduler, live chat, marketing analytics, and more.
The subscription packages for Hubspot CRM are:
- Starter: US$45/month
- Professional: US$800/month
- Enterprise: US$3,200/month
Pipedrive is a CRM software that helps sales teams to close more deals by providing them with the necessary tools and insights. It has a visual pipeline that helps users to see where each deal is at and what needs to be done next.
Pipedrive also offers a range of features such as email integration, activity tracking, and report generation. These features help sales teams to stay organized and efficient and ultimately close more deals.
Pipedrive’s ability to synchronize with mobile devices is one of its standout features. With a simple yet elegant design, it makes it easy for users to navigate through different customer profiles, including their order histories and invoices.
Being a cloud-based platform, it can be accessed across multiple devices and provides all your team members with the up-to-date information they need in their work. It also ensures your data security by encrypting all customer information before it’s sent over a public network.
Pipedrive’s pricing packages include:
- Essential: US$9.90/user/month, and
- Advanced: US$ 19.90/user/month
They are billed annually.
A powerful CRM and marketing automation tool, Act! is ideal for small and medium-sized companies to manage leads, boost sales, and keep a healthy relationship with their clientele.
You can use Act! to create personalized marketing campaigns, captivating landing pages, and automated workflows and receive real-time insights about what’s working and who to follow up.
For managing customer relations, the tool offers features like an overview of customer history and all customer data in a centralized place that you access anytime through offline or mobile access and find anything with powerful search.
Act! offers different pricing tiers depending on which platform you want to use.
- Act! Premium for desktop for US$37.50/user/month
- Act! Premium Cloud for US$30/user/month.
There is also a 14-day free trial (for Act! Cloud), so you can try out the service before committing to a payment plan.
6. Zendesk Sell
The Zendesk Sell CRM lets you automate key sales processes, so salespeople can spend more time selling and logging less. It automatically generates personalized reports, closes deals faster, monitors activity in real-time, and identifies crucial opportunities on a single dashboard.
It is equipped with a built-in email marketing tool and leads scoring to help your business better understand its customers. With its customizable workflows, companies can streamline how they handle various tasks and record every action taken – all in one place.
Zendesk Sell is built on top of Zendesk’s customer service platform and leverages its knowledge base and email integration capabilities. Some of its most important features include lead management, customizable workflow, integration with other Zendesk products, robust reporting capabilities, and an easy-to-use interface.
It allows users to easily capture and track leads from various sources, including web forms, emails, and phone calls. Lead scoring and grading features help users prioritize leads and focus their sales efforts.
- Suite Team: US$49,
- Suite Growth: US$79, and
- Suite Professional: US$99.
7. Zoho CRM
Zoho CRM is a cloud-based, multichannel customer relationship management platform that allows you to optimize your business operations by keeping customers informed and aligned with your organization’s strategies.
Rather than investing in multiple applications for different needs, Zoho CRM offers an end-to-end solution that covers all aspects of customer engagement and interaction: from marketing campaigns and lead management to email, social media channels, content management, and support.
Some of its top features include unlimited storage space and data, smart task automation; real-time reporting with analytics; multiple integrations with other business applications via Zoho partners, as well as mobile apps for Android and iOS devices. Plus, it also includes native APIs for extending its capabilities.
Zoho CRM subscription packages range from:
- Standard: USD$10.30/user/month, to
- Ultimate: USD$33.47/user/month.
Freshsales is a complete cloud-based sales solution that gives you powerful tools for managing leads, opportunities, and contacts, in addition to automating many of your day-to-day business processes. With an intuitive interface, it gives you real-time dashboard analytics that shows you how well your team is performing so you can stay ahead of customer needs.
The software helps you follow up more effectively with prospects by tracking email responses and assigning tasks based on lead activity. It also integrates seamlessly with over 150 apps.
It is designed to give users a complete view of their customers, including contact information, interaction history, and sales pipeline. Freshsales also offers features such as lead scoring, email integration, a built-in phone, sales lead tracking, sales management, event tracking, and customizable reports.
Free plan is available offering basic features. Paid plans include:
- Growth Plan: US$15/user/month,
- Pro: US$39/user per month, and
- Enterprise: US$69/user/month.
9. Oracle Sales
Oracle CRM has a well-earned reputation as one of the best CRM software systems available in the market. It’s very user-friendly, contains all kinds of integrated tools, and is affordable for even small businesses.
It includes mobile apps and other convenient features that let you manage your customers at any time or place. It’s a complete software suite that empowers users to drive sales, manage expenses, and improve operations with mobile apps.
It also has some useful features like a social media monitor, business relationship management for partners, BI applications, price management, self-service and billing, customer data integration, and so on.
Oracle CRM comes with a wealth of integrations so you can reach your customers wherever they are. Use it as a standalone CRM or integrate it with HubSpot and Salesforce Service Cloud for even more functionality.
The different pricing tiers of Oracle CRM include:
- Professional Edition: US$65/user/month,
- Standard Edition: US$100/user/month,
- Enterprise Edition: US$200/user/month, and
- Premium Edition: US$300/user/month.
SugarCRM is a mature, well-rounded CRM solution that has been around for over a decade. It offers powerful customer management capabilities such as sales force automation and marketing campaign tracking right out of the box making it easy to perform all of your day-to-day customer relations tasks in one place.
SugarCRM’s intuitive interface is designed to be easy to use, even for first-time CRM users. All of the features you need are easily accessible from the main navigation menu, and helpful tooltips guide you through each task as you work.
It is a powerful CRM solution with plenty of features and customization options to fit the needs of your business. Some of its standout features include automatic lead capture, flexible reporting and dashboards, role-based security, and mobile apps for Android and iOS devices. Plus, SugarCRM integrates with over 100 third-party applications via its App Center marketplace.
SugarCRM’s subscription packages are segmented according to your requirements from the tool, i.e.
- Market: USD$1,000/month,
- Sell: USD$49/user/month, and
- Serve: USD$80/user/month.
Bonus #1. Salesmate
Salesmate is a sales and marketing automation platform that helps businesses bring leads, close deals, and manage customer relationships from within their own website. With Salesmate, you can communicate with your contacts and get notified as they take action – all without leaving your website.
Simply plug Salesmate into your website and start generating leads within minutes. Their highly customizable lead forms will get more buyers to contact you with just a single click. Generate new business by getting your message in front of thousands of potential clients who are looking for solutions just like yours.
It offers a range of features to help businesses streamline their sales processes, including contact management, lead management, opportunity management, and pipeline management. It also provides tools for tracking customer interactions and managing customer data. Salesmate is available in both a cloud-based and on-premises deployment option.
- Starter: USD$12/user/month
- Growth: USD$24/user/month,
- Boost: USD$40/user/month, and
- Enterprise: Custom (Connect with team).
Bonus #2. SAP CRM
SAP is a customer relationship management program that helps you keep tabs on your contacts allowing you to create a database of all your contacts, track customer interactions, and organize your sales efforts.
This complete CRM software solution offers powerful features and integrates seamlessly with other business programs like ERP. The tool works equally well for big and small companies that need help in managing sales processes or keeping their records organized.
Being a cloud-based tool, you can view your data by simply logging in from anywhere at any time. Some of its main features include customer management, lead management, service scheduling, campaign management, and reporting functionality.
There are no set pricing packages for SAP. You can get a detailed quotation of the price according to your specific requirements.
Bonus #3. EngageBay CRM
EngageBay CRM offers you an all-in-one platform for managing your marketing, sales, and customer support activities. It allows you to save unlimited number of contacts and customer details as well as information on sales and deals.
There are many automation options for users in EngageBay including, sales automation, marketing automation, email sequence, and forms and landing page automation. Plus, it offers live chat software and a help desk tool to have efficient customer interactions.
Other things included in the platform are milestone tracking, appointments calendar, email template builder, social posting and scheduling, and web analytics to name a few.
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- Free: US$0 (500 contacts)
- Starter: US$11.99/month
- Professional: US$39.99/month
- Enterprise: US$79.99/month
Questions to Consider
- Which CRM software best aligns with your business’s specific needs and goals?
- How can the automation features of these CRM software streamline your business processes?
- How can the social media tracking capabilities of some of these CRM software enhance your marketing strategies?