77 Catchy and Creative Slogans

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness.

catchy and creative slogans

Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “x” factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."

Guidelines To Create Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

65 Slogans of Notable Companies

Imax

Imax 77 Remarkable Slogans and Guidelines On How To Create Them

Volkswagon

Volkswagon 77 Remarkable Slogans and Guidelines On How To Create Them

Blogger

Blogger 77 Remarkable Slogans and Guidelines On How To Create Them

Mac Pro

Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them

Harley Davidson

Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them

Calvin Klein

Calvin Klein 77 Remarkable Slogans and Guidelines On How To Create Them

Google

Google 77 Remarkable Slogans and Guidelines On How To Create Them

Survivor TV Series

Survivor TV Series 77 Remarkable Slogans and Guidelines On How To Create Them

Canon

Canon 77 Remarkable Slogans and Guidelines On How To Create Them

Walmart

Walmart 77 Remarkable Slogans and Guidelines On How To Create Them

Johnnie Walker

Johnnie Walker 77 Remarkable Slogans and Guidelines On How To Create Them

Matchbox

Matchbox 77 Remarkable Slogans and Guidelines On How To Create Them

Reebok

Reebok 77 Remarkable Slogans and Guidelines On How To Create Them

3M

3M 77 Remarkable Slogans and Guidelines On How To Create Them

United Negro College Fund

United Negro College Fund 77 Remarkable Slogans and Guidelines On How To Create Them

Marks & Spencer

Marks & Spencer 77 Remarkable Slogans and Guidelines On How To Create Them

Federal Express

Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them

Nikon

Nikon 77 Remarkable Slogans and Guidelines On How To Create Them

Red Cross

Red Cross 77 Remarkable Slogans and Guidelines On How To Create Them

Playstation

Playstation 77 Remarkable Slogans and Guidelines On How To Create Them

Porsche

Porsche 77 Remarkable Slogans and Guidelines On How To Create Them

Disneyland

Disneyland 77 Remarkable Slogans and Guidelines On How To Create Them

Fortune Magazine

Fortune Magazine 77 Remarkable Slogans and Guidelines On How To Create Them

Holiday Inn

Holiday Inn 77 Remarkable Slogans and Guidelines On How To Create Them

Ajax

Ajax 77 Remarkable Slogans and Guidelines On How To Create Them

Adidas

Adidas 77 Remarkable Slogans and Guidelines On How To Create Them

Haagen-Dazs

Häagen-Dazs 77 Remarkable Slogans and Guidelines On How To Create Them

Yellow Pages

Yellow Pages 77 Remarkable Slogans and Guidelines On How To Create Them

IBM

IBM 77 Remarkable Slogans and Guidelines On How To Create Them

Abbey National

Abbey National 77 Remarkable Slogans and Guidelines On How To Create Them

Kodak

Kodak 77 Remarkable Slogans and Guidelines On How To Create Them

McDonalds

McDonalds 77 Remarkable Slogans and Guidelines On How To Create Them

Hallmark

Hallmark 77 Remarkable Slogans and Guidelines On How To Create Them

De Beers

De Beers 77 Remarkable Slogans and Guidelines On How To Create Them

Levi’s

Levi's 77 Remarkable Slogans and Guidelines On How To Create Them

Nike

Nike 77 Remarkable Slogans and Guidelines On How To Create Them

Nokia

Nokia 77 Remarkable Slogans and Guidelines On How To Create Them

Tag Heuer

Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them

Sony

Sony 77 Remarkable Slogans and Guidelines On How To Create Them

News Statesman

News Statesman 77 Remarkable Slogans and Guidelines On How To Create Them

Subway

Subway 77 Remarkable Slogans and Guidelines On How To Create Them

Electronic Arts

Electronic Arts 77 Remarkable Slogans and Guidelines On How To Create Them

Olympus

Olympus 77 Remarkable Slogans and Guidelines On How To Create Them

Vodafone

Vodafone 77 Remarkable Slogans and Guidelines On How To Create Them

Maxwell House

Maxwell House 77 Remarkable Slogans and Guidelines On How To Create Them

Clairol

Clairol 77 Remarkable Slogans and Guidelines On How To Create Them

Aston Martin

Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them

Burger King

Burger King 77 Remarkable Slogans and Guidelines On How To Create Them

Visa

Visa 77 Remarkable Slogans and Guidelines On How To Create Them

Coca-Cola

Coca-Cola 77 Remarkable Slogans and Guidelines On How To Create Them

M&M

M&M 77 Remarkable Slogans and Guidelines On How To Create Them

Jaguar

Jaguar 77 Remarkable Slogans and Guidelines On How To Create Them

AT&T

AT&T 77 Remarkable Slogans and Guidelines On How To Create Them

Kentucky Fried Chicken

Kentucky Fried Chicken 77 Remarkable Slogans and Guidelines On How To Create Them

L’Oreal

L’oré al 77 Remarkable Slogans and Guidelines On How To Create Them

United Airlines

United Airlines 77 Remarkable Slogans and Guidelines On How To Create Them

Diesel Jeans

Diesel Jeans 77 Remarkable Slogans and Guidelines On How To Create Them

Metropolitan Life

Metropolitan Life 77 Remarkable Slogans and Guidelines On How To Create Them

Nintendo 64

Nintendo 64 77 Remarkable Slogans and Guidelines On How To Create Them

Dixon

Dixon 77 Remarkable Slogans and Guidelines On How To Create Them

Ebay

Ebay 77 Remarkable Slogans and Guidelines On How To Create Them

General Electric

General Electric 77 Remarkable Slogans and Guidelines On How To Create Them

Du Pont

Du Pont 77 Remarkable Slogans and Guidelines On How To Create Them

The National Lottery

The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them

Energizer

Energizer 77 Remarkable Slogans and Guidelines On How To Create Them

Slogans of Top Advertising Agencies

J Walter Thompson (JWT)

"Time is the new currency"

JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrell’s WPP Group and is headquartered in New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestlè, Vodafone. (visit website)

DDB

"Co-creation"

DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Age’s agency rankings of April 2008 founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols. (visit website)

Leo Burnett

"Creating ideas and building brands that truly matter to people"

A part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit website)

M&CSAATCHI

"Brutal simplicity of thought"

An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website)

Saatchi & Saatchi

"Nothing is impossible"

Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website)

Bartle Bogle Hegarty (BBH)

"When the world zigs, zag"

British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki) Top clients: Audi, Levi’s, British Airways, Lynx, Vodafone. (visit website)

TBWA

"The disruption agency"

International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The company’s name is formed by the initial of each of it’s four founders. (wiki) Top clients: PlayStation, Apple, Nissan, Galaxy, Müller. (visit website)

Ogilvy Group

"To be most valued by those who most value brands"

International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT. (visit website)

RKCR/Y&R

"Brand energy"

Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website)

Wieden + Kennedy

"Creating strong, provocative relationships between good companies and their customers"

Independently owned American advertising agency best known for its work for Nike, Honda, Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki) (visit website)

Euro RSCG London

"Contagious ideas"

London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. (wiki) Top clients: The Conservative Party, Citroë*, Evian, Yakult, Peugeot. (visit website)

WCRS (Aegis Group)

"A brand’s best friend"

Aegis’s services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics. Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website)