20 Eco-Friendly Packaging Done Right, Vol. 1

There are thousands of cosmetic brands and natural beauty products available on the market these days. Customers are spoiled for choice when it comes to picking the next product to try in their daily beauty regime. To beat the stifling competition and stand out from the rest, many cosmetic companies have decided to go back to nature when it comes to applying branding exercises for their merchandise.

Here are 20 examples of product branding that adopts an eco-friendly, more organic and natural approach to cosmetics. By using sustainable packaging material like paper and reusable jars, fruits, flowers and leaves, as well as a nature-based color palette, these are some of the ways cosmetic branding is changing our perception of organic products.

What better way to drive home the idea of “natural beauty”?

#1 @Jenni Kupelian
eco friendly packaging design
#2 @Anna Trympali
eco friendly packaging design
#3 @Amélie Warnault
eco friendly packaging design
#4 @Andre Larcev
eco friendly packaging design
#5 @Grace Kuk
eco friendly packaging design
#6 @Anthropologie
eco friendly packaging design
#7 @mousegraphics
eco friendly packaging design
#8 @Maria Aksyuta
eco friendly packaging design
#9 @Boglárka Nádi
eco friendly packaging design
#10 @STUDIO POLKADOT
eco friendly packaging design
#11 @Louis Meeus
eco friendly packaging design
#12 @Publicon PR and Maciej Szczerba
eco friendly packaging design
#13 @Jennifer Boddam
eco friendly packaging design
#14 @Daria Gavrilina
eco friendly packaging design
#15 @Patrick Daley
eco friendly packaging design
#16 @Scott Kirkman, Mike Walter Nguyen and Spencer Harrison
eco friendly packaging design
#17 @alkisti papageorgiou
eco friendly packaging design
#18 @Brad Plogsted
eco friendly packaging design
#19 @Rebecca Stoeckle
eco friendly packaging design
#20 @Patrycja Koszyk
eco friendly packaging design
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