A lot of high-quality products put a lot of thought into their packaging. Not only does the packaging offer some form of protection to the product, but the packaging also allows for interactive brand engagement. We see, feel, touch, recognize, and pay attention to good-quality packaging. And that is why toy manufacturers put a lot of emphasis on their packaging designs.
In this showcase, you’ll see extraordinary and adorable toy packaging designs used to sell robots, board games, cars, soft toys, puzzles, and more. They come in all shapes and forms, colors, and sizes — all complementing the products they protect within the packaging case itself.
1. Robot Food Christmas
A traditional nut cracker got a contemporary facelift. This robot nutcracker also has an awesome looking toy box packaging.
Source: Robot Food
2. Mad About Dogs
A student project by Mathilde Solanet, Doggie Dazzle is a series of animal grooming tools and toys for dog lovers.
Source: Mathilde Solanet
3. Planet O
Spacepod packaging anyone? Aliens from Pluto are attacking Earth in cute fashion – because their home got downgraded from a planet status.
Source: Bryant Hodson
4. DOKAEBEE: Korean monster identity
Like to collect mini figurines and pile them across your office cubicle? You’ll like this one then. Even the packaging design for Dokaebee excudes personality and charm that rubs off on you.
5. Dinky Toys Redesign
How retro is this toy car box design? It’s reminiscent of old-time cigar boxes and matchboxes, just with a bit more color choices.
Source: Pierre Lorimier
6. Wooden Lego man
Wooden Lego Man has a real cool bachelor pad, complete with wood shavings and woood-colored boxes that looks perfect on your mantlepiece.
Source: Thibaut Malet
7. Tube Toys
What’s so special about this cylindrical tube? Well, it’s part of the toy. Just take the part out and assemble your toy train, truck or tractor. Cute idea!
Source: Oscar Diaz
8. CHOMP – Food Chain Puzzle Books
What looks like a regular book collection actually opens up into 5 different puzzles that illustrate the food chain hierarchy and makes learning about the ecosystem fun.
Source: Mirim Seo
9. Finger Puppet Toy Packaging
Finger puppets find themselves stuffed in comfy boxes that screams "look at me, then buy and keep me".
Source: Shaun Bhow
10. Dress Me Up
If you like to dress up your paper toys, then this is a modern take for it. A student project by Markus Ölhafen, made for his girlfriend, perhaps this is what Markus looks like?
Source: Markus Ölhafen
11. Super-Bastard Box Art Characters
Colorful and cute, these box art characters come in a box that pretty much catalogs all available versions.
12. Ridley’s The New Kaleidoscope Range
A nice range of toy packaging style that gives off that vintage and classic vibe that takes you back to the times of circuses and funfairs.
13. BulToys Identity
It’s another wooden toy, this time a plane but check out that strike-me-stunning combination of colors you never knew could mix so well.
Source: Boyko Taskov
14. Pacman Packaging
Imagine if Pacman had edges, and you get this cute and modern rendering of an old time arcade favorite. It’s a student project, if you can’t tell.
Source: Craig Sutton
15. Embroidery Starter Kit
Even if you may not be into embroidery or holding needles anytime soon, this still looks like a stylish way to package any starter kit.
16. EBK Robots
They may be cardboard but sometimes a simple design can have a striking appeal. Plus, the robots seem to be right at home.
Source: Brooke Dowd Sacco
17. Pilot & Captain Turbo Flyer
Paper planes get an upgrade to cardboard plus a smart way to keep packaging simple and light. Basically, you get to build a plane out of a piece of cardboard.
18. Cubetto Playset
The star may be this hackable cuboid robot but the packaging looks like it has a story of its own to tell.
Source: Giulia Ponti
19. Kat Von D Kid Robot Packaging
A little gothic elegance comes a long way. Another student project, this packaging style hits the ball right out of the park.
Source: MeiCheng Wang
20. Job Hunting Club
This is a card game for students with dysgraphia (a brain affliction that affects one’s ability to write) to find out about their future job prospects. The wooden box set, oddly shaped cards and tokens make you want to find out more, don’t they?