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How to Recover From Penguin 2.0 Using Only Free Tools

I spent the second week of May writing an in-depth article on how to prepare for Google’s Penguin 2.0 (also known as Penguin 4) update. Of course, the update had to arrive the moment I finished the article. Anyways, a better article came to mind – let’s instead look at how you can attempt a Penguin recovery using only free tools.... Continue reading

Google Redeems Itself With Google Universal Analytics

Google Universal Analytics has been here for a while, but it was a limited beta launch, available to only a handful of specialists. However, it's now available to the rest of us since last Friday and this post will be about why you should be roaring to implement it. The Universal Analytics platform is simply better than the old Analytics, especially if you're a mobile company, or have a mobile version or app for your site. ... Continue reading