Tools to Improve Your Website’s Usability

Designers and developers may have created websites according to specifications, but ultimately it is the users who’ll decide how far it is usable. And to know how a visitor likes your website is through usability tools. They track user’s actions and tell you what a user likes about your site, its prominent areas, and what most users avoid.

There is no right or wrong time to improve your site. So, here are some of the best tools that track user’s actions and help you improve your website’s usability. Some of the tools in the list may not be free but there is always a price to pay for a good return. Let’s check these out.

4Q Online Survey

A free solution which gives you a complete detail about the visitors on your site such as why visitors visit your site, do they complete the tasks in a correct way and if not it will state out the reason what is stopping them.

4Q Online Survey

ChalkMark

Chalkmark allows you to quickly create a project to take up a survey or test among the users on your UI prototype. For example, decide on what the user’s attempt, upload an image if necessary, view the results or the heat maps of each task and know how many users skipped the task.

You can either sign up for free and access to three tools or get access to unlimited tasks and tools on a monthly or annual basis.

ChalkMark

ClickHeat

An open-source software under GPL license which creates a heat map of hot and cold click zones on an HTML page with a keyword to define the page with JavaScript. It groups similar pages, tracks CSS layouts, and features a low logging activity.

ClickHeat

CrazyEgg

CrazyEgg improves your site’s usability by tracking pages i.e. what visitors do on your website, heat maps to track the clicks, Confetti to track the advanced things like Top 15 referrals, search terms, browser etc.

CrazyEgg

Feng GUI

Feng GUI stimulates human vision and creates heat maps predicting what a human will look for the first 5 seconds. Feng GUI Dashboard also offers a pre-testing service for designers and developers to predict the performance by analyzing the levels of attention, brand effectiveness, and replacement.

Feng GUI

Five Second Test

Five Second Test helps you improve your landing pages focusing on the key elements on your website through a set of questions which the users complete within five seconds and collect all the responses gathered. The set of questions are based on the screenshot you updated.

Five Second Test

Silverback

Silverback is a software for usability testing for designers and developers which captures screen activity, records the tester’s face and voice. The Batch Export feature helps you to save any selected sessions, tasks or projects and marks any noteworthy moments.

Silverback

Morae

Morae helps you understand your customer’s experiences and gather the insights clearly. It captures every move of the testing session through a webcam or digital camera and provides hard data and examples.

One advantage in using Morae is, instead of analysis and reports, it automatically calculates and presents the effectiveness, efficiency and satisfaction.

TechSmith Morae
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