8 Online Tools to Increase B2B Sales

Business-to-business (B2B) sales professionals are embroiled in a constant race against time. Unlike their business-to-consumer (B2C) counterparts, they face greater challenges, such as building consensus among more decision-makers, and facing longer, more complicated sales cycles as a result.

This is one of the main reasons why B2B sales teams are always on the lookout for new, efficient tools that increase their sales outcomes without taking up all of their time. There are lots of different sales tools available; some focus on relationship marketing, others on email marketing campaigns. But all of them don’t have the same level of impact on the productivity of marketing teams.

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Below is a list of eight of the best online tools that save time by automating all manual work, reducing the sales cycle, and doing away with wasted time on unqualified leads.

1. LeadSquared


LeadSquared is one of the best tools when it comes to increasing B2B sales, especially for small and mid-sized businesses. Its comprehensive business acquisition solution brings more leads down the sales funnel, and accelerates the lead capture process via responsive landing pages, automation, and smooth lead capture.

Users also enjoy access to different sales features, such as segmentation, drip marketing, marketing insights, and sales funnel.

What makes LeadSquared a great B2B lead capture and conversion tool?

Using this tool is easy. The LeadSquared B2B platform offers customizable lead scoring benefits to users. This enables you to configure your lead scores and lead stages. Using this tool, you can map out the activities of your lead and set respective scores.

LeadSquared ensures that you don’t miss out even the smallest detail on any lead. The tool automates the process of lead capture and helps in automating all marketing activities. Sales are accelerated as a result, and you have the option of using API (Application Programming Interface) to build your own connectors.

2. GetResponse


The most unique selling point of the GetResponse tool is that no matter what task you throw at it, the job gets done. This tool is one of the simplest, most convenient email marketing systems in the world, and it allows you to create high quality landing pages and emails in a matter of minutes with its editor.

The email marketing solution of this tool comes with powerful features that provide a large boost to your email marketing campaigns, increasing their effectiveness and producing the results you want.

What makes GetResponse a superb B2B email marketing tool?

The email creator in GetResponse helps you develop professional emails optimized for any kind of device. This is a boon for B2B marketers who wish to reach businesses requiring constant access to tablets and smartphones, more than desktops.

get response

The smart automation capabilities of this tool helps with the conversion of leads into paying customers. Accurate targeting increases the lead conversion rate leading to more sales while the huge collection of pre-designed email templates help new marketers get started instantly.

GetResponse is the ideal B2B tool if you want information on campaign implementation and strategies.

3. Base


Base is a powerful and intuitive interface that not only increases the performance of your B2B sales but also manages your existing relationships. It is cloud-based, scalable, and platform independent. Base provides businesses with a visual sales funnel that makes things easier to manage for both new and existing clients.

What makes Base a differentiated B2B CRM tool?

You need to make use of Base’s dependable reporting features along with its ability to integrate with other tools to unleash your maximum sales potential.


Its mobile capabilities are quite efficient and its features are constantly evolving to meet the growing demands of the industry. However, you won’t experience any trouble during usage as it is extremely user-friendly.

4. Calendly


The purpose of Calendly is a calendar management tool. What this means is, Calendly helps prospects with coordinating schedules, thereby preventing the need for constant back-and-forth and inevitable scheduling conflicts.

What makes Calendly a power-packed B2B scheduling tool?

Calendly is extremely efficient when it comes to managing your schedule. You can use it to check your availability from the Outlook or Gmail calendar. The tool then creates a link for prospects to book appointments.


Calendly allows sales professionals to place their link in the email signature so that it comes to the notice of clients.

5. Salesloft


SalesLoft is an extremely powerful tool with a very simple application – it allows you to send out a large number of emails in an effective manner in very little time. This is something that is always in demand among business professionals.

What makes SalesLoft a flexible CRM solution?

SalesLoft allows users to create different sets of actions that not only engage the target prospect but also customizes the email outreach and automatically populates fields via email-CRM integration.


Businesses are going to love the added feature that allows them to track activity, bounces, responses, and opens in one platform.

6. Contactually


Nothing is more important for a B2B account management or sales team than the relationships with their clients. These relationships have to be cared for and nurtured on a regular basis. Failure to maintain consistent communication results in termination of contact and that just won’t do.

This is where Contactually comes to the rescue. It sets up outreach reminders that save your relationships, and ultimately, your business.

What makes contactually a cool B2B communications management tool?

Contactually works by creating customized outreach reminders based on certain parameters that are set according to you.

The tool allows you to stay on top of all the important touch points you need to cover before the actual B2B sales conversion takes place.


7. Crystal


Your B2B sales become more streamlined and client-oriented when you understand the communication style of your prospects. Crystal offers you recommendations on the right way to engage with prospects. This includes everything, from tips to win their trust to what language and phrases will yield the best results.

What makes Crystal a wholesome B2B prospecting and targeting tool?

Crystal allows you to renew your prospect management strategy. You can use the predicted personality profiles to tailor communication, thereby resulting in increased response rates.

A concluding look

The above mentioned tools are the best in the B2B sales biz right now. Depending upon your requirements, you can use them to strengthen your marketing and grow your business.

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