When everyone is looking forward to study web and apps usage analytics and traffic statistics to understand better about consumer behavior towards certain products, the outcome will result in better products. Human interaction has become the main target to increase engagement, but we forget a rudimentary tool, that of email statistics.
Major email newsletter service providers do provide complete stats and analytics so you can study when’s the best time to send out newsletters, preferred contents, how many newsletters were opened and read and more. But those features were not available with your Gmail, not until Gmail Meter hit the scene.
Gmail Meter is a special script that can be used to help you understand your email usage behavior, find out who interacted with you most via email, when is the peak time for email traffic and many more. This article will guide you on how to start using it and get a monthly report.
Recommended Reading: 10 Ways To Tighten Up Your Gmail Security
Getting started with Gmail Stats
To start using Gmail Stats, go to the Google Docs homepage and create a new spreasheet file. Click Create and select Spreadsheet.
Click on the document title to change its name.
Now rename the title to Gmail Meter and click OK.
Go to Tools and select Script Gallery.
Search for Gmail Meter from the search bar and when the results appear, click on the Install button, then click Close.
When installation is complete just before you click on the Close button, a popup will appear, click on Authorize then hit Close.
Request for Gmail Stats Report
After you hit Close, notice that there’s a new item added to the menu bar, go to Gmail Meter and select Get A Report.
Now you will be given two options, select between a monthly report or a custom report.
If you select Custom report, Gmail Meter script will prompt you to enter a specific date. Click on the date box to start select date and hit the Start button.
When this is done, Gmail Meter will prepare a report for you. Hit Close and wait for the first email report.
The report preparation may take some time so check back regularly.
Reading the Gmail Stats Report
When the report is ready, it will be sent to you via email, with easy-to-read charts and graphs of your email statistics carrying details on volume, frequency, top senders and receivers.
At the end of the email, there’s a last section called Your Own Statistics with links to raw data that was used to create all of the charts and graphs above. This link will directly open the Gmail Meter document you created at the beginning of this guide. The document is now filled with complete email statistics based on the date range you set. The document will carry more details including senders email address, and you can even use this data to make your own charts.