They say a picture speaks a thousand words, and that is definitely true when it come logo design. A well-thought logo design can effectively use a simple icon to leave a deep enough impression for the public. Most logos communicate ideas to people, for instance the kind of quality services a company can provide for its customers. A memorable logo is always a plus if one wants to ensure first-time visitors to their websites will return in future.
While there’s no easy answer as to what kind of logo design is the most effective and impressionable, it is probably intuitive to assume that creatively designed logos are more likely to stand out. However, that does not necessary mean that a logo has to be very elaborated. A simple logo with an innovative play of wordings can be as intriguing as a aesthetically pleasing logo. This is the beauty of logo designs.
Here is a compilation of 80 creative logos of different variety, all categorized under these groups: Wordmark, Symbolic, and Combined mark. Enjoy!
As you shall see, these logos involve the creative arrangement and modification of words to enhance the name of the company they represent. Unlike symbols and icons, text-based logos are effective in the sense that the name is clearly spelt out for easier recognition.
Symbolic, Iconic & Combine Mark
Using symbols and icons, the logo desingers attempt to establish an association between the brand name and the image. One advantage of symbolic and combine mark logo is that there is more room for creativity than text-based (wordmark) logos which only play around with words. Some logos, however, actually incorporate both text and icons to form a unique logo design.