Did you know that Facebook uses your personal preferences, including your name and likes, for its ad network? For many, this raises a significant privacy concern as Facebook leverages user data without explicit consent for advertising.
While it’s unlikely that Facebook will alter its ad strategy based on user feedback, there’s a way to prevent the platform from misusing your data.
You can protect your personal information by adjusting a single setting on your Facebook account. Here’s how:
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1. Access Account Settings
Log in to your Facebook account and click on the ‘Account Settings’ button located at the top right corner of your page.
2. Navigate to Facebook Ads
Select the ‘Facebook Ads’ option from the left-hand menu.
3. Adjust Ads and Friends Settings
Upon clicking ‘Facebook Ads’, you’ll be directed to the ads settings page. Here, you’ll see two choices:
- Ads by third parties – For future preferences
- Ads and Friends – Current settings
We’ll focus on the current settings. Choose ‘Ads and Friends’ and then select ‘Edit social ads setting’.
4. Opt Out of Social Ad Pairing
Scroll to the page’s bottom. Change the ‘Pair my social actions with ads for’ setting from ‘Only my friends’ to ‘No one’. Finally, hit the save button.
With just one adjustment, you can free yourself from Facebook’s recommended ads. Your name and photos will no longer be featured in recommendation ads on Facebook, ensuring your preferences remain private on the platform.