35 Free Ebooks for Social Media Marketers

Social media marketing is gaining its place as one of the most sought-after professions in the online world. Though anyone with a grip on how social media works can start marketing a brand on these networks.

However, there are a lot of informative material on the subject including cheatsheets and inforgraphics but the most useful and comprehensive of such material are ebooks.

So, in today’s post, I am listing 30+ free ebooks for social media marketers that can help you brush up your knowledge in marketing and branding on mainstream social media networks.

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Social Media Certification Workbook

For novice social media marketers, here is a beginner’s guide to walking you through the process of social media strategy, monitoring, and execution. The book contains some useful, practical exercises to help you apply your learning in different scenarios.

How to Reach and Engage Your Audience on Facebook

This book will give you comprehensive information about engaging your Facebook audience. Additionally, there’s an introduction to audience-building tools, and Facebook ads and tips to maximize the value of your marketing and ad spend on Facebook.

How to Advertise on Instagram

A complete guide on planning, executing and monitoring Instagram ads for your business. You’ll learn about setting goals, measuring performance metrics, as well as a cheatsheet for creating a perfect Instagram ad.

Instagram Engagement Report

Here is an in-depth report on Instagram users, posts, engagement trends, as well as best practices. The content is packed with data, takeaways, and information to help you create a better strategy for your future campaigns.

50 Facebook Ad Examples We Actually Clicked

As the name implies, here is an ebook with 50 Facebook ad examples that give you some good inspiration on how to create your own Facebook ad. In all the examples, different key features have been highlighted for better understanding.

From Zero to Hero

A useful strategy kit for social media marketers with pre-made templates to help you get your campaign up and running in no time. The book caters to different aspects of social media marketing, from planning right till monitoring the results.

Influencer Marketing

Influencer marketing is quite a hype nowadays and is indeed a good way to promote your brand. However, to find the right influencers, you’ll need a practical guide like this one. The guide gives you all the necessary and important information for implementing a successful influencer marketing campaign.

The Art of Social Media Content Creation

This ebook contains practical information about planning, creating, and sharing ideal content for social media marketing. Moreover, you’ll learn about the latest social media content trends and best practices, as well as the latest tools for this purpose.


Chatbots are the future of online interaction. Therefore, this book will guide you all about chatbots, their history, relevant messaging platforms, and best practices from the industry. There are also interviews of chatbot and conversational UI experts.

The Psychology of Social Media Marketing

There’s a particular psychology behind social media marketing, and this ebook discusses just that. It gives you useful information on consumer psychology and what they want or expects from brands.

The Psychology of Snapchat Marketing

Snapchat is considered an important tool for social media marketing. This book will help you understand the peculiar psychology of Snapchat users and what impact it has on your marketing strategy. There are also some interviews with Snapchat experts that’ll elaborate more on the subject.

B2B Marketing Survival Tips

Here is a book that talks about useful strategies when engaging in B2B marketing. The content comprises of tips and guides on working with leads, creating campaigns, creating targeted content, and executing successful email marketing.

The A to Z Guide to Lead Generation

Lead generation is a crucial aspect of Facebook campaigns. And so this ebook talks about the lead generation process discussing different types and strategies to nurture your leads.

25 Actionable Social Media Strategies You Can Implement Today

There are different strategies for different types of audiences and campaign goals when it comes to social media marketing. This book discusses some of the best social media strategies for different platforms that you can readily implement in your campaign.

How to Start a Blog That Makes Money

A step-by-step guide on the process of starting a blog and making it profitable. This is a great resource if you’re new to the blogging scenario and want to make most of your blogging skills.

Fifty Shades of Digital Marketing

This ebook contains 50 detailed chapters on digital marketing strategy and planning as well as execution. These chapters give point-of-view of 50 different digital marketing experts who elaborate on its different aspects.

The Guide to Facebook Live

This ebook will teach you how to use Facebook live for your business and grow followers. It will tell you how to shoot coll videos and then promote them. Utilizing Facebook live videos will give you direct immediate results.

The Definitive Guide to Lead Generation with Facebook Ads

This is an A to Z guide on generating leads with Facebook advertising. This knowledge will be useful for both small business and corporate. It will tell you how to find your lead magnet, create your landing page, and drive traffic to it.

Social Media Data Cookbook – For Marketers

Data from social media is very important, however, collecting the data is one thing, but making it work for you is another. The ebook contains 11 simple recipes of how to make your marketing smarter. Extra videos and resources are included.

10-Step Guide — Pinterest Marketing eBook

Pinterest is a fast-growing social media site allowing you to collect different images in folders called ‘boards’. Pinterest can help you drive traffic and sales to your site. You just need to know how to create eye-catching images and promote them properly.

B2B Marketing Innovation eBook — Break Free of Boring B2B With These 33 Tips

If you marketing strategies seem boring and out-of-date to you, this ebook was written for you. It contains 33 ways of how to grow your business and sales, such as ‘study deeply’ and ‘listen for gold’.

How Do I Build An Audience On Social Media?

This amazing clever ebook contains everything you need to know about Facebook, Twitter, and Instagram. With these guidelines you are going to learn how to charm subscribers on Instagram, how to attract the target audience on Facebook, find relevant followers on Twitter and Pinterest.

Social Media Marketing Industry Report

This 49-pages report tells how marketers use social media platforms to grow their business. You’ll get to know how time you spend on social media affects the results and most common forms of content to share.

Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember

You’ll find out the exact steps of how to gain authority and increase your brand’s awareness. You’ll know the stories of biggest brands, such as Apple, Aliba, McDonald’s, Nike and Walmart.

Social Media Marketing 101: Handbook for Beginners

This short and sweet ebook will tell you how to drive more traffic to your site, create an awesome image for your brand, keep your clients engaged, and see what competitors do. No matter what kind of business you own, this ebook will increase your chances for success.

How to Build Online Brand from Scratch

From this amazing ebook you’ll get to know how to get your brand ready to go on the web, why it’s better to build website without coding, and how to get started online promotion. You’ll learn how to get a splash with social media.

17 Killer Facebook Post Ideas for Small Business Owners

Get out of ideas what to post on Facebook next? It’s quite challenging to come up with new post ideas every time. In this ebook 27 killer Facebook post ideas are collected.

8 Ways to Skyrocket your Pinterest Growth

Of course, among all social media sites Pinterest may seem mysterious website with strange rules. However, you can get a huge amount of traffic and sales from this site if you use it properly. You can get a huge amount of traffic even with a few followers.

Marketing Rule Book

This great handbook will tell you how to act in a constantly changing era of marketing. It will teach you how to stop worrying about competition, focus on ideas, and stop wasting your time.

The Essential Checklist for Social Media Branding

This ebook is a quick checklist to remind you of all the details when you update your social media accounts and profiles. Utilize your brand opportunities in a smart way.

The Marketer’s Guide to Facebook

In this ebook you’ll get to know Facebook past, present, and future history from a content marketing perspective. You will figure out how to use this powerful social media site for your own business.

Social Media Marketing Checklist To Avoid Common Mistakes

Every social media marketer has to have a checklist of mistakes and follow-ups to keep track of his work and progress. This ebook will teach you to avoid long content body, talk less and listen more, and so on.

The Future of Social Media Lead Management

We understand the importance of social media sites, however, not all of us understand how to take your business to the next level using these sites. This ebook will tell you how to find influencers, grow followers, sort your contacts, and nurture Leads.

How to Use Instagram for Business

With 600 million users and over 1000 million posts per day, Instagram becomes one of the major social media networks in the world. Through this ebook you’ll get to know what types of posts and stories you need to try, how to run a contest, and create appealing images.

How to Run Successful LinkedIn Ads

This ebook will help you to run a successful advertising campaign on LinkedIn because this website is number one for B2B marketing. You are going to learn to build an organic following on LinkedIn, select proper pieces of content, find your target audience and create an effective editorial calendar.