Content writing is an essential part of any business’s content marketing efforts. It’s the digital age we live in and in order to get ahead of the competition, it’s important for online and SaaS businesses specifically, to write exceptionally good content that nurtures existing customers and attracts new ones.
Not only that but building unique and valuable content can help raise brand awareness, gather leads, and position your company as a thought leader in your industry.
If you are running a business and considering investing in content marketing, these are some recommended tools you need to write good content.
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Every article starts with an idea, and that idea starts with a keyword. A keyword that gets the most searches is more likely to create an article that is useful for the reader, and that’s where Google Trends comes in.
Google Trends can help you check how frequently a search item is entered on Google search engine and can give you important data on consumer interest, their geographical location, and search volume index showing you which ones are trending.
Just like Google Trends, BuzzSumo can help you explore different keywords and decide which ones are best to create content for. As a research tool it can be used to explore the most shared online content, helping you choose the right content ideas for your target audience.
It is also great for checking the performance of different content types and the engagement they get on social media.
Hemingway Editor is one of the best editing tools you can get. Use it to shorten long phrases and sentences making it easy for the reader to take out key information.
Transform complex passages into simple sentences, detect the use of passive voice, remove unnecessary words and correct those easy-to-miss spelling and grammar errors.
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CoSchedule Headline Analyzer comes in handy especially for creating headlines that catch the attention of the reader. In a Google search, the title of an article is the only thing people get to see which means it needs to be spot-on and powerful.
To make this happen, CoSchedule’s tool gives you an SEO score and tells you how powerful it is to get more website traffic, create interest, and build more engagement.
Every resourceful article needs to rank well in order to be seen by the wider public and YoastSEO, is here to help. It works as a WordPress plugin, and can help check the quality of your content and offer suggestions on how to improve it.
It offers meta descriptions and SEO titles that can rank high in search engines, provides a readability score, and looks into internal linking performance.
Coming up with the best topic for content in your field can be difficult. So if you are struggling HubSpot’s Blog Idea generator is the tool you need.
The way it works and generates ideas is really simple. Just write three nouns that describe your industry and topics you want to focus on. Based on this information, the tool will give you 5 blog ideas to start working on immediately.
When it comes to proofreading any content, Grammarly comes on top. It provides a readability score, reading time, word count and offers you the ability to self-test your content, and spot grammar, spelling and punctuation mistakes.
On the premium plan, it gives more detailed information and identifies additional writing issues including the choice of words, wordy sentences and missing prepositions.
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To avoid plagiarism make use of a tool like CopyScape. This writing tool checks your content and compares it with other pieces of content on the internet showing you their similarities.
In short, it helps you produce original content while avoiding the risk of plagiarism which can hurt your website performance and traffic results altogether.
Most of the blog content is text-based but you always need visual imagery to accompany it. Use Canva to get engaging visuals that can make your content stand out.
Stock imagery can work, but with Canva you get many templates to work with and then customize your creations (with a vast selection of visual elements, stickers, text, and more), as you see fit to meet your business needs.
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Want to be able to have alternatives when creating sentences? WordTune has you covered. With this tool, you can easily refine your writing skills and build content that describes exactly what you want to say.
WordTune helps you express your ideas in a better and more coherent way creating content that is understandable and easy to read.