5 Affordable CRM Tools for Businesses (2024)

Here's a list of budget-friendly CRM tools for your business that won't break the bank.

Let’s face it, finding the right Customer Relationship Management (CRM) tool can feel like a daunting task. In a world brimming with options, how do you pick one that’s both effective and doesn’t make your wallet weep? CRM tools are the backbone of any business that wants to streamline its operations and build stronger connections with customers.

That’s why we’ve put together a guide spotlighting five affordable CRM solutions that pack a punch without punching a hole in your budget. These gems offer a range of features to fit various needs without costing an arm and a leg.

Whether you’re running a cozy little startup or steering a larger company in need of hefty features, our curated selection caters to every type of business. From small business owners looking for an easy peasy setup to enterprises on the lookout for substantial capabilities, this guide aims to clear the fog and help you navigate the CRM maze with confidence.

#1 Zendesk Zendesk offers a free 14-day trial. Price starts at $19 per user per month. Qualified startups may use it for free, for 6 months.
#2 Zoho CRM Zoho CRM offers a free plan for up to 3 users. They also offer a 15-day free trial for their paid plans. Paid plans starts at $24 per user per month.
#3 Salesforce Salesforce offers a free trial for 30 days. Price starts at $25 per user per month.
#4 Insightly CRM Insightly offers a free 14-day trial. Price starts at $29 per user per month.
#5 Vtiger CRM Its "Vtiger Free Cloud CRM" is free forever. Vtiger offers a 15-day free trial. Paid plan starts at $30 per user per month.

1. Zendesk

A Top Pick for Data Visualization

Zendesk CRM

If you’re on the lookout for a CRM that makes understanding your data a breeze, Zendesk should be on your radar. Its knack for simplifying data with intuitive visualization tools has won it fans among those looking to stretch their CRM budget further.

Main Features:
  • Data Visualization: Dive deep into your business metrics with Zendesk’s Team Plan, which offers everything from customizable dashboards to detailed reports on deals, leads, and more, helping you make sense of your data effortlessly.
  • Contact Management: Keep your contacts in check with powerful management tools. Whether it’s importing data or exporting it for further analysis, Zendesk has got you covered.
  • Marketing Tools: From crafting the perfect email with its design editor to automating your marketing workflow and keeping tabs on visitor activities, Zendesk equips you with the tools to elevate your marketing game.
Cost Information:
  • Got a startup? Zendesk rolls out the red carpet with a six-month free trial just for you.
  • Team Plan pricing starts at a manageable $19 per user per month, with no cap on users and 2GB of storage each.

Zendesk’s Team Plan is chock-full of features but keep in mind that it might not cover all bases, especially if you’re looking for the most advanced marketing and customer service tools.

Learn more about Zendesk

2. Zoho CRM

A Comprehensive Solution for Businesses

Zoho CRM

Part of Zoho’s impressive lineup of SaaS tools, Zoho CRM really stands out. It’s loaded with features that hold their own against big names like Salesforce, making it a fantastic choice for businesses big and small.

Key Features:
  • AI-Powered Analytics: Zoho CRM comes equipped with Zia, an AI-driven analytics engine that identifies sales trends and anomalies, offering valuable insights for your business.
  • Customizable Interface: With Canvas, a user-friendly drag-and-drop editor, you can tailor the CRM interface to meet your specific needs.
  • Smooth Integration: If you are already a user of Zoho’s other products, incorporating Zoho CRM into your existing workflow is hassle-free.
  • Gamification: The platform also includes gamification features to motivate your sales team and enhance performance.
Cost Overview:
  • The pricing for Zoho CRM starts at $24 per user per month, when billed annually.

While Zoho CRM packs a punch with its features, it’s worth noting there’s a bit of a learning curve. And just a heads up, the most advanced features are reserved for the higher-tier plans.

Learn more about Zoho CRM

3. Salesforce

A Leader in Comprehensive CRM Solutions

Salesforce CRM

When it comes to CRM, Salesforce is pretty much the gold standard, especially for businesses that are a bit larger and looking for something robust. Its comprehensive toolkit, ease of integration, and the ability to customize pretty much anything makes it a favorite.

Key Features:
  • All-in-One Functionality: Salesforce provides a holistic CRM solution, featuring a user-friendly design, customizable options, and robust reporting tools.
  • Smooth Integration: Its core offering, the Sales Cloud, can easily integrate with other Salesforce modules like Marketing Cloud for email automation and Einstein Analytics for AI-driven business insights.
  • Customization Flexibility: Salesforce enables advanced workflow automations and approvals, allowing businesses to fine-tune their operational processes. Sales teams can assign specific members to individual deals.
  • Data Reporting and Forecasting: The enterprise plans offer sophisticated reporting and predictive analytics, app development, full sandbox environments, and external system integrations through web services APIs.
Cost Overview:
  • The pricing for Salesforce starts at $25 per user per month.
  • Be aware that Salesforce’s upper-tier plans can become costly, especially as pricing is per user.

While there’s no forever-free option, Salesforce does roll out the red carpet with a 30-day free trial that asks for neither credit card details nor software installation.

Learn more about Salesforce

4. Insightly

Streamlined CRM for Growing Businesses

Insightly CRM

Designed with growth in mind, Insightly CRM helps businesses flourish by streamlining customer relationship management, cutting down on manual tasks, boosting efficiency, and driving up profits.

Key Features:
  • Optimized Customer Pipeline: Insightly specializes in creating a robust customer relationship pipeline for your business.
  • Flexible Selling: With Insightly, you can manage sales activities from any location and on any device, offering unparalleled flexibility.
  • Data-Driven Sales: The CRM tool offers real-time insights into your sales processes, enabling informed decision-making.
  • Project Management: Insightly ensures timely and seamless project delivery through its effective project management tools.
  • Smooth Integration: Insightly integrates smoothly with the applications you use daily, boosting productivity and operational efficiency.
  • Automated Workflows: The platform enables you to model and automate various business processes, reducing manual workload and increasing overall efficiency.
Cost Overview:
  • Plus Plan: Priced at $29 per user per month.
  • Professional Plan: Priced at $40 per user per month.
  • Enterprise Plan: Priced at $99 per user per month.

Each plan is tailored to fit different sizes and needs, with specifics on records, storage, and emails available on Insightly’s site.

Learn more about Insightly

5. Vtiger

All-in-One CRM for Comprehensive Business Management

Vtiger CRM

Imagine a tool that handles everything from managing your contacts to automating your marketing, all while keeping your team connected. That’s Vtiger CRM for you, offering a suite that’s as comprehensive as it gets.

Key Features:
  • Comprehensive Contact Management: Features like engagement scoring, custom lists, tagging, and optimal times for contact are included.
  • End-to-End Sales Management: Vtiger supports multiple pipelines and currencies, and offers features such as sales forecasting, sentiment tracking, and automated lead assignment.
  • Streamlined Support Operations: Includes functionalities like knowledge base, case assignments, and a dedicated customer portal.
  • Automated Marketing: Includes capabilities for email campaigns, auto-responders, and robust tracking metrics.
  • Vast Integration Options: Compatible with numerous platforms like Google Suite, Office 365, QuickBooks, and various digital signing and payment systems.
Cost Overview:
  • Free Tier: Allows up to 10 users and 3000 records. Includes basic features for contact and sales management.
  • Professional Plan: Priced at $30 per user/month (annual billing) or $42 per user/month (monthly billing). No user or record limits. Includes advanced features.
  • Enterprise Plan: Priced at $42 per user/month (annual billing) or $58 per user/month (monthly billing). No user or record limits. Includes all features of Professional plus additional advanced features.

Learn more about Vtiger

More on CRM Tools

Looking to dive deeper into the CRM universe? Check out these hand-picked resources for more insights:

These resources are packed with unique insights to guide your decision on the perfect CRM system that aligns with your needs.


Finding the right CRM tool involves more than just watching the price tag. It’s about discovering a system that supports your business’s growth effectively. With options like Zendesk, Zoho, Salesforce, Insightly, and Vtiger on the table, each brings its own set of features suited for various needs and budgets.

So, whether you’re all about customization, keen on AI-driven analytics, or looking for easy project management, there’s a budget-friendly CRM solution waiting for you.