77 Catchy and Creative Slogans

A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service. By and large, it’s a theme of a campaign that usually has a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution.

Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness.

Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. Though, there are some slogans that we know by heart but a many of them have come and gone that we hardly ever noticed.

What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “X” factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways.

According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."

Guidelines to Create Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

65 Slogans of Notable Companies

Imax
Imax 77 Remarkable Slogans and Guidelines On How To Create Them
Volkswagon
Volkswagon 77 Remarkable Slogans and Guidelines On How To Create Them
Blogger
Blogger 77 Remarkable Slogans and Guidelines On How To Create Them
Mac Pro
Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them
Harley Davidson
Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them
Calvin Klein
Calvin Klein 77 Remarkable Slogans and Guidelines On How To Create Them
Google
Google 77 Remarkable Slogans and Guidelines On How To Create Them
Survivor TV Series
Survivor TV Series 77 Remarkable Slogans and Guidelines On How To Create Them
Canon
Canon 77 Remarkable Slogans and Guidelines On How To Create Them
Johnnie Walker
Johnnie Walker 77 Remarkable Slogans and Guidelines On How To Create Them
Matchbox
Matchbox 77 Remarkable Slogans and Guidelines On How To Create Them
Reebok
Reebok 77 Remarkable Slogans and Guidelines On How To Create Them
3M
3M 77 Remarkable Slogans and Guidelines On How To Create Them
United Negro College Fund
United Negro College Fund 77 Remarkable Slogans and Guidelines On How To Create Them
Marks & Spencer
Marks & Spencer 77 Remarkable Slogans and Guidelines On How To Create Them
Federal Express
Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them
Nikon
Nikon 77 Remarkable Slogans and Guidelines On How To Create Them
Red Cross
Red Cross 77 Remarkable Slogans and Guidelines On How To Create Them
Playstation
Playstation 77 Remarkable Slogans and Guidelines On How To Create Them
Porsche
Porsche 77 Remarkable Slogans and Guidelines On How To Create Them
Disneyland
Disneyland 77 Remarkable Slogans and Guidelines On How To Create Them
Fortune Magazine
Fortune Magazine 77 Remarkable Slogans and Guidelines On How To Create Them
Holiday Inn
Holiday Inn 77 Remarkable Slogans and Guidelines On How To Create Them
Ajax
Ajax 77 Remarkable Slogans and Guidelines On How To Create Them
Adidas
Adidas 77 Remarkable Slogans and Guidelines On How To Create Them
Haagen-Dazs
Häagen-Dazs 77 Remarkable Slogans and Guidelines On How To Create Them
Yellow Pages
Yellow Pages 77 Remarkable Slogans and Guidelines On How To Create Them
IBM
IBM 77 Remarkable Slogans and Guidelines On How To Create Them
Abbey National
Abbey National 77 Remarkable Slogans and Guidelines On How To Create Them
Kodak
Kodak 77 Remarkable Slogans and Guidelines On How To Create Them
McDonalds
McDonalds 77 Remarkable Slogans and Guidelines On How To Create Them
Hallmark
Hallmark 77 Remarkable Slogans and Guidelines On How To Create Them
De Beers
De Beers 77 Remarkable Slogans and Guidelines On How To Create Them
Levi’s
Levi's 77 Remarkable Slogans and Guidelines On How To Create Them
Nike
Nike 77 Remarkable Slogans and Guidelines On How To Create Them
Nokia
Nokia 77 Remarkable Slogans and Guidelines On How To Create Them
Tag Heuer
Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them
Sony
Sony 77 Remarkable Slogans and Guidelines On How To Create Them
News Statesman
News Statesman 77 Remarkable Slogans and Guidelines On How To Create Them
Subway
Subway 77 Remarkable Slogans and Guidelines On How To Create Them
Electronic Arts
Electronic Arts 77 Remarkable Slogans and Guidelines On How To Create Them
Olympus
Olympus 77 Remarkable Slogans and Guidelines On How To Create Them
Vodafone
Vodafone 77 Remarkable Slogans and Guidelines On How To Create Them
Maxwell House
Maxwell House 77 Remarkable Slogans and Guidelines On How To Create Them
Clairol
Clairol 77 Remarkable Slogans and Guidelines On How To Create Them
Aston Martin
Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them
Burger King
Burger King 77 Remarkable Slogans and Guidelines On How To Create Them
Visa
Visa 77 Remarkable Slogans and Guidelines On How To Create Them
Coca-Cola
Coca-Cola 77 Remarkable Slogans and Guidelines On How To Create Them
M&M
M&M 77 Remarkable Slogans and Guidelines On How To Create Them
Jaguar
Jaguar 77 Remarkable Slogans and Guidelines On How To Create Them
AT&T
AT&T 77 Remarkable Slogans and Guidelines On How To Create Them
Kentucky Fried Chicken
Kentucky Fried Chicken 77 Remarkable Slogans and Guidelines On How To Create Them
L’Oreal
L’oré al 77 Remarkable Slogans and Guidelines On How To Create Them
United Airlines
United Airlines 77 Remarkable Slogans and Guidelines On How To Create Them
Diesel Jeans
Diesel Jeans 77 Remarkable Slogans and Guidelines On How To Create Them
Metropolitan Life
Metropolitan Life 77 Remarkable Slogans and Guidelines On How To Create Them
Nintendo 64
Nintendo 64 77 Remarkable Slogans and Guidelines On How To Create Them
Dixon
Dixon 77 Remarkable Slogans and Guidelines On How To Create Them
Ebay
Ebay 77 Remarkable Slogans and Guidelines On How To Create Them
General Electric
General Electric 77 Remarkable Slogans and Guidelines On How To Create Them
Du Pont
Du Pont 77 Remarkable Slogans and Guidelines On How To Create Them
The National Lottery
The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them
Energizer
Energizer 77 Remarkable Slogans and Guidelines On How To Create Them

Slogans of Top Advertising Agencies

J Walter Thompson (JWT)

"Time is the new currency"

JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrell’s WPP Group and is headquartered in New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestlè, Vodafone. (visit website)

DDB

"Co-creation"

DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Age’s agency rankings of April 2008 founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols.

Leo Burnett

"Creating ideas and building brands that truly matter to people"

A part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit website)

M&CSAATCHI

"Brutal simplicity of thought"

An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website)

Saatchi & Saatchi

"Nothing is impossible"

Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website)

Bartle Bogle Hegarty (BBH)

"When the world zigs, zag"

British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki) Top clients: Audi, Levi’s, British Airways, Lynx, Vodafone. (visit website)

TBWA

"The disruption agency"

International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The company’s name is formed by the initial of each of it’s four founders. (wiki) Top clients: PlayStation, Apple, Nissan, Galaxy, Müller. (visit website)

Ogilvy Group

"To be most valued by those who most value brands"

International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT. (visit website)

RKCR/Y&R

"Brand energy"

Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website)

Wieden + Kennedy

"Creating strong, provocative relationships between good companies and their customers"

Independently owned American advertising agency best known for its work for Nike, Honda, Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki) (visit website)

Euro RSCG London

"Contagious ideas"

London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. (wiki) Top clients: The Conservative Party, Citroë*, Evian, Yakult, Peugeot.

WCRS (Aegis Group)

"A brand’s best friend"

Aegis’s services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics. Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website)

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