Are you on Pinterest yet? If not, you definitely need to get on board. Anybody who has used this social network has fallen in love with it. And that “anybody” isn’t a small number by any means, unless you count a user base of 150 million as small.
Pinterest is basically a platform for users to visually share and discover exciting new interests by posting, or “pinning”, as it’s popularly called, videos or images to their own boards or that of others. The very functioning of this platform has given rise to the possibilities of Pinterest marketing, using it to increase the sales of your e-commerce business.
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Almost 93 percent of Pinterest members use this channel to plan or purchase products, compared to just 12 percent on other social media networks. This is impressive, especially considering the fact that Pinterest has a smaller market share than Twitter and Facebook.
So, in this post, I will guide my readers through some of the best ways to harness the full potential of this social media platform. Read through the tips below to see how Pinterest can help you increase your e-commerce sales.
1. Rich Pins: What They Are and Why You Should Use Them
The term “Rich Pins” is used to describe those pins that hold additional details right inside them. Such pins greatly benefit your buyers as they provide real-time stock availability and pricing information.
Whenever you lower the cost of an item, any user who Repinned that product picture will get a notification from Pinterest via email informing them about it. That’s not all, you can use Rich Pins to improve both the discoverability of pins and the click-through rates. All you need to do is ensure that they are eligible for Pinterest’s own curated feeds.
The Kissmetrics blog explains how brands using this technique witness an 82 percent jump in their repin to pin ratio. So, make sure you validate and integrate Rich Pins to drive traffic directly to your online business site.
2. Pick Your Pins Carefully
Quality over quantity – that’s one rule every business owner is aware of. And if you’re planning to boost your e-commerce sales using Pinterest, this rule applies even more to you.
Of course, volume is important but only to keep things consistent. Pin all your new items, engage users regularly, and keep things fresh. But, as Pinterest is an entirely visual medium, you need to be aware of which images attract the attention of the users the most.
As per the Yotpo guide to sell on Pinterest, brand images without faces receive 23% more sales than those with faces. So, your knowledge of product photography is definitely going to pay off here.
Other things that add to the effectiveness of yours pins include:
- Color plays a key role, with a rich color scheme paying off more dividends than a single color pin. People also seem to prefer red images to blue ones.
- Always consult analytics, like Pinterest business tools. This will help you figure out what works best for your target audience.
- Your product pictures should have a minimum width of 600 pixels, with the ideal size being 736 pixels wide. Images that are taller will get Repinned more often.
3. Create a Pinterest-Friendly Ambience on Your Website
Simplify the process of pinning images and articles from your business site. You can do so by adding a button to your website so that the process becomes faster. Because the higher the number of pins you get, the greater will be the exposure to your business.
It would be even better if you have another person pinning your product or web page as it raises your credibility factor even more than if it were you endorsing them by yourself.
4. Concentrate your efforts on promoting your brand lifestyle
Pinterest deals with more than just the sale of products; you can use the platform to influence your customer base and make them see how your brand integrates with their world.
Instead of creating boards consisting of your own products, it is a good idea to establish boards around brand values and lifestyle themes. A themed board should not be limited to your own goods; try to include other pins as well.
You need to understand that your buyers are coming to Pinterest for information and inspiration, rather than just buying stuff. Achieve the first objective, and the second one will follow on its own. And nothing works better in this regard than staying true to your brand.
If your company manufactures a unique sort of product, integrate your original pins with related pins. Basically, you will be weaving a story for your customers, with the moral being that your products are unique and something they need in their lives.
5. Use popular trends to your advantage
Being unique is good, but sometimes you just need to go with the flow. In the case of Pinterest, this means following the popular trends.
For example, seasonal content carries as much weight online as it does in traditional shops. Any pin that corresponds to major seasons, holidays, and events is bound to draw a crowd. All you need to do is understand your audience, and stay true to their interests.
6. Host contests to increase engagement
Raising engagement is always easier when you host a contest on Pinterest. However, you need to study the advertising guidelines for the platform carefully and never engage in spammy actions or any sort of content that is frowned upon.
- Make sure your contests reflect your creativity and try to keep them as original and fun as possible.
- When participants become part of a contest, they should be given a proper incentive to take interest.
- If you’re unsure about how to do this, take inspiration from other businesses that host contests.
7. Never underestimate the power of influencers
Work with bloggers and influencers on Pinterest to improve the popularity of your products on the platform. When a Guest Pinner creates a board on your account, it draws a huge crowd. However, make sure you work with Pinterest users who cater to the same client as your business.
8. Draw the attention of the community
Bigger is better – at least when it comes the crowd size you involve to help raise engagement levels.
Make sure anybody can participate in the process. Ask customers to share pictures of themselves with your items. This is a great way to find accessible images of your photos worn by actual people.
9. Learn when to draw the line
Never pin too much on the same day. It’s understandable that you want your boards to be completely developed, but bombarding your customers with a barrage of pins is not the solution. After all, who wants to scroll through large numbers of your pins showcasing what is basically the same product in a different color.
Pinterest is not just a cool social media site, it’s a great source of inspiration for thousands of users. These attributes make it a particularly useful platform for promoting your e-commerce business.
Make the right moves and there’s lots of success to be had with e-commerce sales through Pinterest; however, one slip up can slow down the traffic you get from the platform.
Follow the points given above to create a professional level Pinterest strategy that excels at generating traffic, driving engagement, and above all, boosting your online sales.