It’s the age of video, but it isn’t every day that you come across really good videos that you don’t mind watching over and over again. There are some really good ones in the form of heart-warming wedding proposals, and inspirational and mind-boggling new discoveries. To add to that, we have everyone’s favorite, creative marketing advertisement campaigns, sometimes known as guerrilla marketing.
This type of marketing is almost always out of the comfort zone, usually has a cause worth fighting for and are pretty much delivers results in terms of conversions and brand exposure. Because what’s the good of an ad campaign if it doesn’t put the product in the spotlight, right?
Recommended Reading: 60 Creative Public Awareness Ads That Makes You Think
These 10 creative marketing ad campaigns (arranged in no particular order) you will watch next are quite different. They will put a smile on your face, a tear in your eye or make you go "That’s a really smart idea." Have fun watching and do share this with a friend who needs some inspiration in their lives.
1. S-Oil – Here Balloons
Don’t you hate looking for parking without those automated LED systems that tell you where there is an available slot? Well, in an open space, you can actually use balloons instead. Check out how S-Oil does it with Here Balloons.
The idea is to tie a simple balloon in the middle of a parking spot. When a car parks into the spot, it will pull the balloon down as it parks over the balloon string. Similarly when the car exits the lot, the balloon will float freely in the air, to be seen from afar for the next parking-seeking driver.
The idea is simple, effective and allows drivers to associate this oil-saving practice with the company behind the idea, S-Oil.
2. Volkswagen – Fast lane
After a long day, all we want to do is relax. Leave the office, relax. Get on the subway, relax. Get off it, and wait a minute, what’s this? A Fast Lane?
Volkswagen invites you to take the fast lane why is way faster than the stairs, and even the escalator. Commuters who want to take the plunge get to slide down the red slide built right next to the staircase, and try to briefly live life on the fast lane, and be the envy of those who took the escalator instead.
Have you seen so many smiles in the subway? Yeah, that means it works!
3. E-mart – Sunny Sale Campaign
Competition in the household shopping department is big business and in South Korea, QR Codes have been used in the subways to help shoppers shop while en route to work. E-mart however has a different problem, a low number of shoppers during lunch hour, 12pm to 1pm. Their solution: a 3D QR Code activated by the ‘noon’ Sun.
As the Sun is at its highest peak near 12pm to 1pm, the shadow cast by the model produces a working QR Code that can be scanned by smartphones.
The code gives shoppers access to special shopping coupons under the Sunny Sale campaign and raised Emart membership by nearly 60%. Sunny Sale Campaign will go on to win multiple awards such as the London International Awards and Cannes Lions International Festival of Creativity.
4. Volvo – Suspensions & Speedbumps
If you live in a country where your streets are populated with speedbumps, having a good suspension system for your car will help ensure a smoother ride.
At the entrance of car dealerships in this particular example, a softer, air-filled version of the regular speedbump is installed. Drivers who expect things to get bumpy was surprised to not feel the expected rise and fall. They were then greeted with a strategically placed sign promoting the use of Volvo’s suspension system.
Car buyers associated the smooth ride across the fake speedbump with a feeling of a smooth ride made possible with the suspension system. Interest in the system rose and the idea has spread from the United Arab Emirates to car dealerships across the Middle East.
5. Coca-Cola – Small World Machines
If you haven’t seen Coca-Cola’s marketing techniques with their vending machines then you are going to be treated with one of their many amazing ad campaigns. This one is the Small World Machine campaign where Coca-Cola unites their fans in India and Pakistan for brief moments of fun and a good time.
By setting up camera feeds connected in real-time and a touchscreen vending machine that spews out instructions, friends in Lahore, Pakistan and New Delhi, India connect with gestures, waves and dance — in exchange for free Coke.
I bet participants took away than a thirst-quenching drink from that exercise. It’s a small world after all.
6. Samsung – "Stare Down" the S4 For 1 Hr
The Samsung Galaxy S4 knows when you are staring at it (that’s how they get the videos paused when you look away) and this campaign has turned this into a staring contest. The rules: just stare at the S4 at this booth in the Zurich railroad station for 1 hour to win yourself your own S4.
Yeah, it’s not going to be easy. Police dogs, arguing couples, stunt motorcycles and other forms of distraction (including a hot dog vendor on fire!) will try to ‘make you look’. It’s frustrating, and a complete blast to watch from the side.
Watch how everyone is rooting for the sole winner as he reaches the 1-hour deadline and reaps his prize while trying not to go blind.
7. Delites – How Far Will You Go?
Will you push a button 5000 times just to get a free pack of Delites? Fantastic Delites has proof that yes, there will be hardcore fans who would go to extremes to get their favorite snacks.
The machine is set up in Adelaide, Australia presenting Delite-o-maniacs the chance to get free packs of the snack. From carpal-tunnel-inducing button pushing to feet-flaunting dances, fans strut their stuff to get their hands on the prize. Most of them even look like they have won first prize in a tournament.
Nothing like a good exercise before muching down awesome snacks.
8. Dove – Evolution
While most of us would know about the recent beauty sketch campaign made by Dove where women were asked to describe themselves to a forensic sketch artist only to know how little they think of their physical looks, Dove made an earlier bid to reflect a woman’s true beauty in a much earlier campaign.
Evolution is a clip that is a little more than 1 minute long. It shows the amount of work that goes through getting a model ready for billboard fame. The video fast forward through the make up, photoshoot and Photoshopping to arrive at the final product which is a totally different look from the original model’s rawr beauty.
The message is powerful and clear, clarified at the end of the clip in only 8 words: No wonder our perception of beauty is distorted.
9. Ministry of Justice – Interactive Billboard Against Aggression
In the Netherlands, public service employees are often the victims of aggression on the streets. The Ministry of Justice decided to raise public awareness of what passers-by can do if they stumble upon a fight unfolding before their very eyes – except it wasn’t real.
A previously recorded act of aggression against ambulance drivers and paramedics is superimposed on a large screen which is a real-time recording of the street. Passers-by watch themselves on screen, a few feet away from the recorded fight and stun by what they saw are given four steps to take (including calling the authorities) when facing a real-life situation in future.
Nothing like being put on the spot to make us realize that we can do more than just take photos to share on our social networks later on.
10. ThaiHealth – Best Anti-Smoking Campaign Ever
We saved the best for last. This one required little to no cost but had long-lasting effects that could probably help save a life. A boy and a girl individually approach smoking adults to borrow a light, both with a cigarette in their hand. All the adults are approached in the middle of a smoking session.
Rather than give the asking child a light, the adults lecture the child actors on the effect smoking has on their health, the diseases smoking causes, their looks and their life.
"So why are you smoking?" the children ask before leaving them written reminder bearing the number to a helpline to quit smoking. Almost every smoker was reported to have thrown away their cigarette and there was a rise in phone enquiries to the helpline.