If you are not too impressed with MooURL’s short and personalized URL, here’s another one to consider – SnipURL. SnipURL does the URL long-url-shortening-thing, and apart from that it also comes with these few unique options:

• Options of Snipr.com, Snurl.com and Snipurl.com
• URL personalization with Nickname
• Private key
• Title
• Temporarily landing page

Snip! Tools

Snip! also comes with few tools that makes your life easier.

• The Javascript bookmarklet [Snip!] (drag to your Firefox bookmark toolbar) allows you to shorten any URL within your browser.
• Snip! API for your application
• Register an account (free) and get more control and customizations over your shorten URL.