Have you ever seen a word and read the same word upside down? This is one form of an ambigram. An ambigram (from Latin: ambi both + gram = letter) is a word or words that can be read in more than one direction, where the word reads the same when upside down or turn over to form an entirely new word. The term “ambigram” was first used to mean “ambiguous anagram” by Judith E. Bagai, a former editor of The Enigma, the official organ of The National Puzzlers’ League.
There are many types of ambigrams such as rotational ambigrams, reflective types, 3-dimensional, etc. but the most basic and popular ones are the flipscript or rotational ambigram in which word or words when flipped both horizontal or vertical way, still spells the same word as before. Today, ambigrams are used in graphic design, commercial logos, book covers, tattoo artworks and music albums. These typographical artworks are used by graphic designers because of their symmetry and the optical illusions it present. Ambigrams became much more popular when it was prominently featured in Dan Brown‘s bestselling novel, Angels & Demons. With patience and creativity, you can turn any word into an ambigram.
Below are my collection of 40 really cool and creatively designed ambigrams. Without further ado, let start twisting our neck and try to view them in upside down :)
“Illuminati” Edited from the original version by John Langdon.
“Lawrence” Created by revcruz for The 50 Ambigram Project.
“City of Brotherly Love” Created by John Langdon.
“Air” Robert Langdons ambigram Air, from the book Angels and Deamons
“Reverse engineering” By Scott Kim
“A love of love” Created by Johan Skylling.
“Peta” Rotationally symmetrical ambigram of Peta’s name.
“Ektopia” Papper & Penna’s Ekoptia Rotational Ambigram
“Chopin” Created by Daniel Dostal
Brands we are familiar with..
Ambigram in domain names