You have probably read about the scientific reason why we want to hug or squeeze something insanely cute or adorable – to death. The condition is called cute aggression. It is a response that seemed extreme, but is necessary for the mind to cope with seeing something extremely adorable, like a cute puppy.
I believe that aside from our reaction towards cuteness, we are inclined to introduce chaos to perfection. In other words, we just can’t let perfection stay… perfect. If something is organized too neatly, we go near it, look at it then subsconsciously ruin some, small, part of the perfection, so that it becomes imperfect.
Don’t believe me? Let’s try this experiment. There are 30 examples of perfection at work shown below. When you look at every picture, do you feel this sudden urge to want to remove something from the pile, to disrupt the perfect work done there? Be honest.
Must. Move. Hangers.
Will you grab from the top or the bottom?
I’d pull the two shirts showing their eyes
Early morning aisles look like this
No brown? Or purple? Pffft
A web of cables
Orange cable connected to the green cable
No way the kids left things like this
Well, how would you park the cars then?
That blue pigment is calling out to me
Leave the paint, I want this palette instead
What line are you wearing? Rainbow
I can’t even…
How are you supposed to get them out?
It’s not 100%. Good.
This book tower will last forever because Calculus.
Book tower launches rocket… I mean, books
How did they make the hands?
It’s like an igloo made from wood
Someone really likes their job here
The Studley Tool Chest *salute*
Wrenches, wrenches everywhere
It’s a world of containers
I can work with this
Boxes in every color you know and don’t know
Are those tanks?
So how did you do? Bar a few exceptions, these displays of extreme organization are just asking to be ruined, are they not? On the outside, well-organized stock displays help people find what they want to buy quickly but is that really how it works? Don’t you think that maybe, just maybe, these organized displays, like the triggers of cute aggression, activate our need to ruin a perfect display, by removing a piece off the rack, and buying it?