Top Five Newsletter Tools to Use in 2024

Newsletter tools are invaluable for both budding and established businesses, offering a way to design, send, and manage email campaigns with ease. These tools are essential for any marketer’s or business owner’s arsenal.

Choosing the right email marketing solution can be daunting, whether for a fresh startup or a thriving e-commerce business. Save time sifting through options with our guide, and find the tool that captures your interest. What factors should guide your decision?

Newsletter goals visual guide
Moosend User-friendly with powerful email automation
Mailchimp Comprehensive marketing for small businesses
Brevo All-in-one platform with multilingual support
Klaviyo Best for e-commerce with advanced analytics
Constant Contact Event management and social media integration

What to Look for in a Newsletter Tool?

Choosing the right newsletter tool can be overwhelming with so many options available. The secret is to select one that fits your business needs, budget, and desired functionalities to enhance your email marketing efforts efficiently. Here’s what to keep in mind while exploring the best newsletter solutions:

  • User-friendly interface: A straightforward and easy-to-use interface is crucial, especially for small teams or beginners lacking technical expertise, to reduce the learning curve.
  • Email newsletter templates: Access to customizable templates makes creating emails a breeze. These templates allow for easy branding and the inclusion of elements like videos, social media links, images, and more, producing engaging emails. Check out our list of sites to download free newsletter templates.
  • Responsive design: Effective email newsletter design tools ensures your emails look great on all devices, with options to preview templates on various screens.
  • Contact management: Managing your email list – a vital asset in email marketing – requires a tool with comprehensive contact management and segmentation capabilities, enabling content customization for each recipient’s preferences.
  • Personalization options: Segmentation and personalization are key. Utilizing dynamic content blocks can help you deliver targeted promotions and news, addressing your audience’s interests and needs.
  • Automation features: Automating repetitive tasks saves time. Look for a tool with an intuitive automation builder, pre-made and customizable workflows, and various triggers to streamline email scheduling and creation.
  • Scalability: Startups and small businesses need tools that can grow with them, offering flexible and clear pricing to avoid overspending in the early stages.
  • Reporting capabilities: To enhance your newsletter’s impact, you need detailed reports on key metrics to guide your optimization strategies for future campaigns.
  • Compliance and security: Adhering to data protection laws like GDPR or CAN-SPAM Act is essential. Choose a newsletter tool that prioritizes security and compliance to protect user data.

Now, with the knowledge of what makes an email newsletter tool effective, let’s explore the top software choices in the market.

1. Moosend


Moosend is a relatively new player in the email marketing game. This robust newsletter tool has gained popularity among marketers due to its user-friendly interface and powerful features.

It stands out for its intuitive drag-and-drop editor, which allows you to craft beautiful emails, even with no prior experience. Setting up automation workflows becomes a seamless experience through its automation builder and built-in recipes.

These tools, along with the platform’s advanced segmentation, help you personalize your email communication and target each recipient with the right message at the right time. According to users, the platform could improve in terms of native integrations.

Where Moosend excels:
  • A diverse range of fully customizable newsletter templates and responsive design options ensure your emails look perfect, no matter the user’s device.
  • Top-notch automation allows you to build automated emails or email series from scratch in no time, based on a variety of triggers and user interactions. You can even personalize your product recommendations through its AI-powered system.
  • Email list segmentation with the ability to add custom fields to your contacts and advanced personalization. For instance, there is the possibility of tailoring your email content based on the weather in your recipient’s location.
  • Automated lead generation options through its straightforward landing page builder and signup form creator, and ready-made templates to grow your email list in a few clicks.
  • Real-time reporting and advanced analytics for user engagement, open and click-through rates, unsubscribes, and more give you actionable insights into your email performance.

Moosend starts at $9 per month and offers a 30-day free trial, which lets you check out most of its critical features and unlimited emails. Moosend also comes with a competitive pay-as-you-go option named Credits. Credits are designed for occasional senders to pay only when they dispatch emails, with no limitations in terms of features and services.

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2. Mailchimp


Mailchimp started as an email marketing service but has evolved into a comprehensive marketing automation tool. I

t includes features beyond email marketing, such as social media marketing and website creation. The solution offers a wide variety of newsletter templates, automated recipes, and audience management tools that facilitate customizing your emails for different recipient groups.

Some users mention that although Mailchimp’s built-in email templates are attractive, they had trouble tweaking the design to meet their specific needs. The same goes for its list management, which appears to be somewhat challenging.

Where Mailchimp excels:
  • Integrates seamlessly with more than 300 third-party applications, allowing users to connect different parts of their marketing workflow, such as sales tracking and CRM, all under one roof.
  • Mailchimp gives you the opportunity to use retargeting ad campaigns on Instagram, Facebook, or Google to engage existing customers and reach new ones.
  • The platform is intuitive and easy to use, offering drag-and-drop functionalities and helping even novice marketers with tasks like crafting automated sequences from scratch.
  • Its MakePlans feature simplifies appointment booking and event registration since customers are added automatically. They even receive email or SMS confirmation and can instantly add the booking to their calendars.

Mailchimp’s free plan makes it a top choice for small businesses or companies looking to save money. It is important to note, though, that it imposes limitations on the number of email sends and the number of subscribers in your list. Its pricing tiers start at $13 per month, and you can test each plan with a 30-day free trial.

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3. Brevo


Brevo (formerly Sendinblue) is considered an all-in-one marketing platform that focuses on email marketing but also includes other marketing channels. Businesses leverage this newsletter tool to reach their target audience through SMS marketing, live chat, and Facebook ads.

The service boasts one of the most user-friendly email editors, designed to accommodate individuals with little to no experience in digital marketing.

However, some users report slow support response times from Brevo, especially during weekends and holidays.

Where Brevo excels:
  • Brevo offers a generous free plan that allows you to send up to 300 emails to unlimited contacts and access its WhatsApp and SMS capabilities.
  • The tool’s built-in CRM enables you to access valuable customer insights and manage your customer database more effectively.
  • Campaign creation and management is a breeze for marketers and business owners who prefer to have everything available in their own language, as Brevo supports other languages, including Spanish, French, German, and more.
  • You can create drip campaigns using a number of ready-made templates and easily track your leads’ stages within your sales funnel.

Brevo’s Starter plan begins at $25 per month with up to 20,000 emails and no daily sending limit. Its free plan gives you access to some of its core features, including transactional emails. However, it’s important to note that free plan users do not have the option to remove the tool’s logo.

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4. Klaviyo


Klaviyo is probably the most popular newsletter tool among retailers, as it’s a powerful asset for e-commerce businesses. Klaviyo offers a full range of email marketing and automation features and extends its capabilities to other channels, including SMS, push notifications, and ads.

However, some users report a steep learning curve, noting the need to spend significant time going through tutorials and articles to fully grasp its capabilities.

Where Klaviyo excels:
  • With Klaviyo, creating engaging omnichannel campaigns is straightforward, enabling real-time synchronization of all customer data for more effective segmentation and personalization.
  • It offers seamless integrations with more than 300 apps, particularly e-commerce tools, with Shopify users especially praising Klaviyo for its comprehensive marketing options.
  • Klaviyo’s analytics and reporting features are considered top-notch, providing users with valuable insights into campaign performance through customizable and shareable dashboards.
  • The platform offers a variety of pre-made and customizable form templates for your lead capture efforts, ranging from multi-step forms to fly-outs, or you have the option to create your own from scratch.

Klaviyo’s pricing model begins at $20 per month for up to 500 contacts and includes capabilities like mobile push notifications. While considered a less affordable option for small businesses and startups, Klaviyo also offers a free plan that accommodates 250 contacts and 500 emails, catering to companies that are just getting started.

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5. Constant Contact

Constant Contact

Constant Contact was one of the first email newsletter tools on the market, making its debut in 1995.

Today, it is known for combining straightforward email marketing features with social media capabilities. Its real-time reporting features help you track key performance indicators using metrics ranging from past clicks to social media shares.

The platform seems to fall behind in that email creation can feel complicated for inexperienced marketers, and there have been complaints about its customer support as well.

Where Constant Contact excels:
  • Constant Contact covers everything related to event management, from the landing page and invitations to detailed reporting.
  • The tool’s recently launched CRM helps you with lead scoring, enabling you to synchronize your marketing and sales automation all in one place.
  • Its Mobile Marketing app allows you not only to create emails and social media posts but also to cross-post on email and social media simultaneously.
  • Constant Contact comes with a wide list of integrations that help you grow your business and improve your targeting through Google or Facebook Ads. You can also create personalized subscription forms and embed them on web pages.

Constant Contact doesn’t offer a free version, but it provides a 60-day trial option to test some of its functionalities. Pricing starts at $12 per month with the Lite plan, which it’s important to note, does not include the platform’s automation and segmentation features. The service’s charges depend on the number of contacts and the email sending limit.

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Final Words

Newsletter tools abound in the market, with new ones emerging every day. Each company has its own goals and needs, but we hope our guide will facilitate the selection process. When looking for the best newsletter software, consider factors such as robust automation, a user-friendly interface, and detailed reporting.

However, it’s also crucial to start with the free versions or trials of the tools listed to determine for yourself if they are a good fit for your brand. Remember, the right solution will provide you with all the necessary tools to grow your business, boost customer engagement, and forge lasting relationships with your audience.