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Nufflets, 4th Local Blog Ads Network Aiming Asia

nufflets

Just few days before year 2007 leaves the blogosphere, another local ad networks managed to fit in the slots, that’s 4 advertising network startups created in the Malaysian Blogosphere for the year 2007. Here’s a recap their official date of birth:

  • NuffNang - 27th of February
  • Advertlets - 9th of March
  • GrabMyAds - 21th of November
  • Nufflets - End of December

A little background

Nufflets is the new, also the 4th advertising network startup from Malaysia. Here’s 2 interesting things about Nufflets. First, you probably might have notice, the name sound very much like the combination of NuffNang and Advertlets. Second thing, Nufflet’s co-founder was once a Advertlets employee. I’ve managed to get in contact with their co-founder, here’s some exclusive insights of Nufflets, only in hongkiat.com

How Nufflets Works?

According to Nabil (co-founder), Nufflets will be launched as a Asian ad network. That means publishers and advertisers from all around Asia are welcomed. Transactions will be in USD.

Founder’s vision of Nufflets

We want to give a significantly higher return-on-investment to Asian based or Asian targeted advertisers. Meaning that we wish to create a more cost effective solution to Google Adsense, where prices for advertising have incredibly increased and will continue to increase as the years go by.

CPC Ads

Nufflets will be contextual based, and you will be expecting text based CPC ads if you sign up with them. Here’s 2 screens, respectively the Publisher’s Panel and the Advertiser’s Panel (click image for hig res). Also take note that none of the details are real, they are just demos.

Publisher Panel

nufflet publisher

Advertiser Panel

nufflet advertiser

My first concern after over-viewing the ads format is, will Google AdSense treat it as a competitive ads? Can both co-exist on the same blog? Google mentioned this on their Program Policy:

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

To ensure the ads does not confuse with Google ads, its an effort from both publishers and ad network. I guess ad network will put in their best to make sure their ad formats doesn’t confuses with Google’s. Because in the end, if it is to choose from either one, we will most users will go for the big G.

As for the questions and ponders about who gets the bigger pie and stuff, I’m not too worried thought. I believed these startup founders have already identified their current and potential competitors before getting themselves into the industry. And whether these new ad networks will stay for the long run, I’ll rather stay as an observer. With 4 new ads network added in 2007, blogosphere in year 2008 will be interesting.

Your thoughts?

Posted by hongkiat in Make Money Online, at 12.21.07

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Comments

  1. Fahmishah

    December 21st, 2007 at 12:18 pm

    now we will have 4 local blog ads.i am waiting for it

    comment

  2. Jayce

    December 21st, 2007 at 2:21 pm

    Wow… Too many choices liao. Which one to pick now?

    comment

  3. Boonage » Blog Archive » Nuffnang? Advertlets? Nufflets?

    December 21st, 2007 at 2:45 pm

    [...] happen when Nuffnang and Advertlets combine? It becomes Nufflets, our 4th advertising network startup from [...]

    comment

  4. another local advertising company, coming soon. -- flisterz:blog - life, reviews, technology, wordpress, design, CSS and anything!

    December 21st, 2007 at 5:09 pm

    [...] Nuffnang + Advertlets = Nufflets. Yeah, Nufflets is going to be our next advertising company, but compared to the other two(or three), they’ll offer text based CPC ads, something similar to Adsense. And they are aiming bigger users as well, the whole Asia. Read more about it here. [...]

    comment

  5. iCalvyn

    December 21st, 2007 at 5:31 pm

    transaction in USD was bad, since the USD are depreciation, just wonder any ads network with transaction with pound

    comment

  6. LiewCF

    December 21st, 2007 at 5:35 pm

    regarding adsense program policies, you only need to make sure the ads are significant different than the other similar ad program.

    comment

  7. hongkiat

    December 21st, 2007 at 5:53 pm

    Fahmishah: The problem now could be, can your site handles all? But surely there’s more options to choose from now :-)

    Jayce: It really depends. I’ll stay with Google AdSense as publishers for now, but really looking forward to use these locals as Advertiser.

    iCalyvn: USD was bad, but still better than RM ;-)

    LiewCF: It’s easy to tweak the colors away from Google AdSense, but the formats, is really a subjective question.

    comment

  8. Nabil Feisal

    December 21st, 2007 at 6:40 pm

    The planned launch date for Nufflets.com is the 25th of December, which is only 4 days away which is also Christmas day!

    comment

  9. hongkiat

    December 22nd, 2007 at 2:05 pm

    Nufflets front page screen shot updated, thanks Nabil.

    comment

  10. Nabil

    December 23rd, 2007 at 1:44 am

    No problem Hongkiat! It’s always a pleasure.

    comment

  11. Chong

    December 23rd, 2007 at 3:59 am

    Network that charges the lowest win the advertisers. Network that pays the highest win the bloggers. This is very interesting.

    comment

  12. scamboy

    December 23rd, 2007 at 7:21 am

    You are damn updated man!!!

    Wonder what happens to all these 4, 1 year later?

    Hope to see more ads from them+ higher earning!!!!

    scamboy
    http://www.wirespot.net/

    comment

  13. Larry Lim

    December 23rd, 2007 at 7:12 pm

    It violates Google’s TOS to have a competing ad using contextual technology - doesn’t matter if you make it look significantly different. That’s why Chitika publishers are advised to turn-off the contexual features to avoid this violation.

    Blog advertising is not a very good business to be in so I’m surprised at the launch of yet another network.

    You have to service many, many bloggers (highly opinionated people), most blogs are general and most of their visitors are repeat. I’d rather focus/represent the top 20 bloggers in the country and make them my friends. :)

    comment

  14. titan

    December 23rd, 2007 at 11:16 pm

    Ehm, another one. I guess more network will come. Not only nufflets, i believe more will come soon. Looks like Malaysian people also can do like google huh..congrates to the nufflets owner..:D

    comment

  15. Nabil

    December 24th, 2007 at 3:34 pm

    Larry,

    Nufflets is not catering itself specifically to the blogging community. We are dedicating ourselves to any and all websites (blogs, online magazines, forums, and so on) within the Asian region.

    As for the violation of contextual technology, this ban by Google has been lifted.

    There once was a ban, but that was in late 2005, its now late 2007 and since then Google has lifted the contextual ban. Here are the articles you are referring to in relation to Chitika:

    http://www.problogger.net/archives/2005/10/14/chitika-eminimall-tips/
    http://lampusuluh.blogspot.com/2005/10/adsense-talk-about-chitika.html

    But regardless of the Google ban or not, Nufflets is starting off with Content Channel Targeting - meaning advertising to targeted categories of websites and ad placements. Apart from that we will also start off with Geographical targeting as well.

    When we see that the number of publishers and advertisers are adequate, contextual targeting will be offered. Contextual targeting will offer our advertisers to bid on Keywords, and displays the advertiser’s Ads on publishers websites automatically.

    This process can also be done manually, similar to Chitika, Publishers can manually insert relevant keywords of a webpage to allow relevant display of Ads from Nufflets.

    But we at Nufflets believe that we will offer keyword targeting when the numbers of advertisers and publishers are right. This we anticipate to offer in January or early February 2008.

    Titan,
    Thanks for your support! We really appreciate it at Nufflets.com!

    comment

  16. Nabil

    December 26th, 2007 at 5:24 am

    I am glad to announce that Nufflets has finally launched!

    comment

  17. Buat Duit dengan Nufflets -- EarnCent.com

    December 26th, 2007 at 12:46 pm

    [...] beberapa blogger Malaysia telah menemui Nufflets lebih awal dari aku. Antaranya adalah Hongkiat, Boonage, dan Flisterz. Untuk pengetahuan korang. Nuffnang lebih berbentuk kepada Adsense. [...]

    comment

  18. Nufflets Launched

    December 26th, 2007 at 12:57 pm

    [...] talked about Nufflets before, and as expected, this 4th Malaysian ad network launched puntually on the 25th of December [...]

    comment

  19. GrabMyAds and Nufflets - 3rd and 4th of our Local Blog Ads Company : Make Money Online with Mr.Rajawang

    December 26th, 2007 at 1:42 pm

    [...] is the reason why it is called nufflets. You can read more about the creation of nufflets.com from Hongkiat’s blog (i heard that Nufflet’s co-founder was once a Advertlets [...]

    comment

  20. Sign up and get $15 from Nufflets | Tebaboom (dot) org

    December 26th, 2007 at 6:15 pm

    [...] you are still need a lot of information about Nufflets, you get a review from posted by HongKiat Make [...]

    comment

  21. Mamet

    December 27th, 2007 at 7:14 am

    hi all…
    just register with nufflets and hoping to get ads asap…
    btw Nabil, why “Nufflets” ?

    comment

  22. Meet Nufflets, the prodigy offspring of Nuffnang and Adverlets | ahkong.net

    December 27th, 2007 at 9:46 am

    [...] Nufflets in the Blogsphere Internet Tech Blogger Hong Kiat introduces Nufflets with some screenies and churns out a list of four (4) Advertising Networks in th…. [...]

    comment

  23. November Adsense Earning | Pixyflick

    December 27th, 2007 at 4:36 pm

    [...] loading speed of this blog. Currently I’ll not display any Nuffnang ads. Some other blogger like Hong Kiat even dropped all Malaysia ads publisher from his blog. I’ll not do that for now, wait and see [...]

    comment

  24. Nicholas

    December 27th, 2007 at 7:32 pm

    This sucks, why the hell there’s so many advertising network in Malaysia? I think Adsense still works the best for everyone while I’ll go for Nuffnang in Malaysia.

    comment

  25. zaki blogjer

    December 28th, 2007 at 10:08 am

    I’m staying away from local ads up until recently, when I put it on my blog as a testing, to see how it performs

    comment

  26. » Nufflets sebagai penaja ketiga Silent Blogger V2: Just another WordPress weblog

    December 30th, 2007 at 8:58 am

    [...] + Advertlets = Nufflets) . Hongkiat pula telah menulis entri yang mengatakan Nufflets merupakan “Local Blog Ads Network” yang ke empat . Setelah itu,aku pun mencari dan akhirnya aku mengetahui Grabmyads merupakan local [...]

    comment

  27. dicky

    January 2nd, 2008 at 8:40 am

    I have 1 question here. How they determine wheter our blog gor more than 3000 pageviews per month? I wish to join, but i scare rejected by them, coz my blog quite new( but i got more than 3000 pageviews per month)….

    comment

  28. Lao xi China

    January 3rd, 2008 at 12:39 pm

    i think yes! because they have their own market especially for non-english blogs (publishers) like me, and advertisers/businesses from malaysia. With this specific market, nufflets can do their function and will compete google adsense by narrowing their market segmentation. But they should tell this ’secret’ to their customers and agents and clearly position themselves why they are unique and different from other advertising networks.

    I’ll go for Nufflets, if i am an advertiser, i would go for it too. why? it’s new, less competitor/advertisers and more specific market as I told.

    It’s just my two cents

    comment

  29. Advertlets is Gone, no more, poof!, history??? | Funny Clip | Funky Junk | Gadgets | Humour Videos | Pictures

    January 5th, 2008 at 7:48 pm

    [...] if Nufflets will end up the same? The Nufflets’ founder is from the Advertlets. But the advertisements have some significant difference. Digg This! | Stumble it! | Furl | reddit [...]

    comment

  30. hongkiat

    January 6th, 2008 at 12:07 am

    Dicky: If you think you have, then you can apply. Once you have the Nufflet scripts embedded in your blog, they’ll be able to tell if you have 3000/month.

    comment

  31. MonSense

    January 10th, 2008 at 1:11 am

    thanks for providing such detail insights, you are my fav blog. keep up the good work!

    comment

  32. GoKita is Nufflets After Re-branding

    January 13th, 2008 at 3:04 pm

    [...] got another heads up from folks at Nufflets, the local ad network will undergo a server migration and in the midst there will be some downtime. [...]

    comment

  33. Yan

    February 10th, 2008 at 2:16 am

    Hi let’s join Asia’s Young Entrepreneurs like this in my website… anyone can under/or 25 in asia!

    Malaysia
    NABIL Feisal Barnadhaj and Wan Kasim Wan Kadir exude the kind of spirit that many young technopreneurs are made of: smart and always up to the challenge. The 25-year-olds are founders of Gokita.com, a contextual online advertising network that allows individuals and companies alike to spread the word on their business, products and services. Here :

    Asia’s Young Entrepreneurs

    comment

  34. MyMode | Prepaid4u | Maxis

    March 19th, 2008 at 8:03 pm

    I have just registered for nufflet…hope it can do better than other local ads…:-)

    comment

  35. 2 Ad Networks In Our Neighborhood, KlikSaya and Blog2u

    April 7th, 2008 at 1:40 pm

    [...] as we see the born of at least 5 ads network, respectively NuffNang, Advertlets, GrabMyAds, Gokita and Netizen. But how about our neighbors, what’s in the air in the Singapore and Indonesia [...]

    comment

  36. Felex Tan

    April 7th, 2008 at 7:59 pm

    I prefer to use google adsense,nuffnang and advertlets.Because out there are too many text ad,imagine if you put all ads in one website,our website is no longer blog,we call in as advertising blog already.

    comment


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