Just few days before year 2007 leaves the blogosphere, another local ad networks managed to fit in the slots, that’s 4 advertising network startups created in the Malaysian Blogosphere for the year 2007. Here’s a recap their official date of birth:
- NuffNang – 27th of February
- Advertlets – 9th of March
- GrabMyAds – 21th of November
- Nufflets – End of December
A little background
Nufflets is the new, also the 4th advertising network startup from Malaysia. Here’s 2 interesting things about Nufflets. First, you probably might have notice, the name sound very much like the combination of NuffNang and Advertlets. Second thing, Nufflet’s co-founder was once a Advertlets employee. I’ve managed to get in contact with their co-founder, here’s some exclusive insights of Nufflets, only in hongkiat.com
How Nufflets Works?
According to Nabil (co-founder), Nufflets will be launched as a Asian ad network. That means publishers and advertisers from all around Asia are welcomed. Transactions will be in USD.
Founder’s vision of Nufflets
We want to give a significantly higher return-on-investment to Asian based or Asian targeted advertisers. Meaning that we wish to create a more cost effective solution to Google Adsense, where prices for advertising have incredibly increased and will continue to increase as the years go by.
CPC Ads
Nufflets will be contextual based, and you will be expecting text based CPC ads if you sign up with them. Here’s 2 screens, respectively the Publisher’s Panel and the Advertiser’s Panel (click image for hig res). Also take note that none of the details are real, they are just demos.
Publisher Panel
Advertiser Panel
My first concern after over-viewing the ads format is, will Google AdSense treat it as a competitive ads? Can both co-exist on the same blog? Google mentioned this on their Program Policy:
Competitive Ads and Services
In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
To ensure the ads does not confuse with Google ads, its an effort from both publishers and ad network. I guess ad network will put in their best to make sure their ad formats doesn’t confuses with Google’s. Because in the end, if it is to choose from either one, we will most users will go for the big G.
As for the questions and ponders about who gets the bigger pie and stuff, I’m not too worried thought. I believed these startup founders have already identified their current and potential competitors before getting themselves into the industry. And whether these new ad networks will stay for the long run, I’ll rather stay as an observer. With 4 new ads network added in 2007, blogosphere in year 2008 will be interesting.
Your thoughts?
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Posted by hongkiat in Make Money Online , at 12.21.07
Tags: Advertlets, grabmyads, nufflets, NuffNang |
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Comments
Fahmishah December 21st, 2007
now we will have 4 local blog ads.i am waiting for it
ReplyJayce December 21st, 2007
Wow… Too many choices liao. Which one to pick now?
ReplyKitkat December 21st, 2007
Stay with G lar.
ReplyiCalvyn December 21st, 2007
transaction in USD was bad, since the USD are depreciation, just wonder any ads network with transaction with pound
ReplyLiewCF December 21st, 2007
regarding adsense program policies, you only need to make sure the ads are significant different than the other similar ad program.
Replyhongkiat December 21st, 2007
Fahmishah: The problem now could be, can your site handles all? But surely there’s more options to choose from now :-)
Jayce: It really depends. I’ll stay with Google AdSense as publishers for now, but really looking forward to use these locals as Advertiser.
iCalyvn: USD was bad, but still better than RM ;-)
LiewCF: It’s easy to tweak the colors away from Google AdSense, but the formats, is really a subjective question.
ReplyNabil Feisal December 21st, 2007
The planned launch date for Nufflets.com is the 25th of December, which is only 4 days away which is also Christmas day!
ReplyFreethinker December 21st, 2007
Hmm..
Replyhongkiat December 22nd, 2007
Nufflets front page screen shot updated, thanks Nabil.
ReplyNabil December 23rd, 2007
No problem Hongkiat! It’s always a pleasure.
ReplyChong December 23rd, 2007
Network that charges the lowest win the advertisers. Network that pays the highest win the bloggers. This is very interesting.
Replyscamboy December 23rd, 2007
You are damn updated man!!!
Wonder what happens to all these 4, 1 year later?
Hope to see more ads from them+ higher earning!!!!
scamboy
Replyhttp://www.wirespot.net/
Larry Lim December 23rd, 2007
It violates Google’s TOS to have a competing ad using contextual technology – doesn’t matter if you make it look significantly different. That’s why Chitika publishers are advised to turn-off the contexual features to avoid this violation.
Blog advertising is not a very good business to be in so I’m surprised at the launch of yet another network.
You have to service many, many bloggers (highly opinionated people), most blogs are general and most of their visitors are repeat. I’d rather focus/represent the top 20 bloggers in the country and make them my friends. :)
Replytitan December 23rd, 2007
Ehm, another one. I guess more network will come. Not only nufflets, i believe more will come soon. Looks like Malaysian people also can do like google huh..congrates to the nufflets owner..:D
ReplyNabil December 24th, 2007
Larry,
Nufflets is not catering itself specifically to the blogging community. We are dedicating ourselves to any and all websites (blogs, online magazines, forums, and so on) within the Asian region.
As for the violation of contextual technology, this ban by Google has been lifted.
There once was a ban, but that was in late 2005, its now late 2007 and since then Google has lifted the contextual ban. Here are the articles you are referring to in relation to Chitika:
http://www.problogger.net/archives/2005/10/14/chitika-eminimall-tips/
http://lampusuluh.blogspot.com/2005/10/adsense-talk-about-chitika.html
But regardless of the Google ban or not, Nufflets is starting off with Content Channel Targeting – meaning advertising to targeted categories of websites and ad placements. Apart from that we will also start off with Geographical targeting as well.
When we see that the number of publishers and advertisers are adequate, contextual targeting will be offered. Contextual targeting will offer our advertisers to bid on Keywords, and displays the advertiser’s Ads on publishers websites automatically.
This process can also be done manually, similar to Chitika, Publishers can manually insert relevant keywords of a webpage to allow relevant display of Ads from Nufflets.
But we at Nufflets believe that we will offer keyword targeting when the numbers of advertisers and publishers are right. This we anticipate to offer in January or early February 2008.
Titan,
ReplyThanks for your support! We really appreciate it at Nufflets.com!
Nabil December 26th, 2007
I am glad to announce that Nufflets has finally launched!
ReplyMamet December 27th, 2007
hi all…
Replyjust register with nufflets and hoping to get ads asap…
btw Nabil, why “Nufflets” ?
Nicholas December 27th, 2007
This sucks, why the hell there’s so many advertising network in Malaysia? I think Adsense still works the best for everyone while I’ll go for Nuffnang in Malaysia.
Replyzaki blogjer December 28th, 2007
I’m staying away from local ads up until recently, when I put it on my blog as a testing, to see how it performs
Replydicky January 2nd, 2008
I have 1 question here. How they determine wheter our blog gor more than 3000 pageviews per month? I wish to join, but i scare rejected by them, coz my blog quite new( but i got more than 3000 pageviews per month)….
ReplyLao xi China January 3rd, 2008
i think yes! because they have their own market especially for non-english blogs (publishers) like me, and advertisers/businesses from malaysia. With this specific market, nufflets can do their function and will compete google adsense by narrowing their market segmentation. But they should tell this ’secret’ to their customers and agents and clearly position themselves why they are unique and different from other advertising networks.
I’ll go for Nufflets, if i am an advertiser, i would go for it too. why? it’s new, less competitor/advertisers and more specific market as I told.
It’s just my two cents
Replyhongkiat January 6th, 2008
Dicky: If you think you have, then you can apply. Once you have the Nufflet scripts embedded in your blog, they’ll be able to tell if you have 3000/month.
ReplyMonSense January 10th, 2008
thanks for providing such detail insights, you are my fav blog. keep up the good work!
ReplyNoktahHitam January 24th, 2008
Download Nufflets Plugin for WordPress at http://www.noktahhitam.com/nufflets-ads-plugin-for-wordpress.html
ReplyYan February 10th, 2008
Hi let’s join Asia’s Young Entrepreneurs like this in my website… anyone can under/or 25 in asia!
Malaysia
NABIL Feisal Barnadhaj and Wan Kasim Wan Kadir exude the kind of spirit that many young technopreneurs are made of: smart and always up to the challenge. The 25-year-olds are founders of Gokita.com, a contextual online advertising network that allows individuals and companies alike to spread the word on their business, products and services. Here :
Asia’s Young Entrepreneurs
ReplyMyMode | Prepaid4u | Maxis March 19th, 2008
I have just registered for nufflet…hope it can do better than other local ads…:-)
ReplyFelex Tan April 7th, 2008
I prefer to use google adsense,nuffnang and advertlets.Because out there are too many text ad,imagine if you put all ads in one website,our website is no longer blog,we call in as advertising blog already.
Replymarkchansc.blogspot.com May 28th, 2008
Sucks this nufflet i think it s not worth it since it gave us no choice but to put only his….
Stick with nuffnang and adverlet and adsense i think should be enough
Replynedyasafira August 5th, 2008
Nice ads for blog thanks,……Nedyasafira
ReplyPaffilkykinee February 10th, 2009
Nice template. Where can i download it?
ReplyTrackback - Free Internation Call >> How to make free international call November 20th, 2009
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