
What is Landing Sites
Landing sites are the immediate page you see after clicking in from a SERP (Search Engine Result Page). Here’s a better definition of Landing Sites.
Landing sites are well known from the eCommerce world - ever experience you searched google for »cheap colgate toothpaste« and found an online reseller, and the site you landed on from google was exactly about colgate toothpaste? What if we grabbed the google search string from the visitor, and made the front page listing a mix of related posts to what he searched for and the newest posts?
Whenever you do a query in any major search engines and you happened to clicked-in to a site with landing sites, you will be greeted with:
- Welcome messages
- Which search engines you’ve come from
- The keyword(s) you’ve searched
- More content related to keyword(s) you’ve searched
Why is landing sites necessary?
Imagine if a Google surfer queried; got it your site and saw an informative landing site that provides he/she more related content, you might just got yourself a regular reader. Landing sites can also prolong the duration a reader stay at your site, thus leading to more impressions and hits. Who knows, it could help some ads CTR too.
Installation
Installing landing sites plugin for Wordpress is easy, but you might end up spending some tedious time customizing it to perfectly suit your blog design.
Download landing sites plugin for Wordpress (theundersigned.net) | Read installation
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Posted by hongkiat in Wordpress, Wordpress Plugin , at 03.28.07
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Comments
Ky March 28th, 2007
Blogspot ? only workpress ?
Replyhongkiat March 29th, 2007
Yes, this plugin only works for wordpress
ReplyAllen July 18th, 2007
Is the landing page plug-in installed in your site?
Replylankapo December 2nd, 2007
not available anymore
Replytraffic exchange March 6th, 2008
I have never used landing sites to help increase my own traffic, thanks for the advice I really appreciate it.
ReplyNiksan August 13th, 2008
This may help to big sites with vast information, portals, b2b, b2c etc and it could really turn search queries into regular readers, but this may not be useful to small 10-12 pages websites or blogs etc.
Great Idea, indeed. I have seen this in action in many places.
Thanks for the tip!
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