6 Ways to Unleash Creativity in the Workplace
The demand for creativity from employees is rising in this age of rapid technological advancement. This is evident when we see multinational companies like Google setting up something known as a the 20 percent program or policy where Google developers get to spend 20 percent of their working hours (a day at work) on side projects. It was an attempt to give employees the time and space to think innovatively. Indeed, the policy works well, with some of the best products of Google (e.g. Google News) originating from the program.
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Some of you may think that creativity is an inborn trait rather than something that can be learned and developed. This may be so, but without a conducive environment for creativity to be expressed, how can we expect to see ideas arising from creative employees? This is precisely what this article is about, to show you ways which you can adopt in the workplace to encourage employees to seek innovation in their work.
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1. Reward Creativity
If you want to get employees to think out-of-the-box, you need to motivate them with some form of rewards. Moreover, suggestions have to be taken seriously so that employees are willing to come up with more creative ways of improving the workplace. Otherwise, everyone will think it’s a waste of time to squeeze out creative juices for suggestions that won’t be implemented anyway.
To kick-start things up, you can set goals for your employees to think up of some ways of making work processes more efficient. Perhaps each employee can be tasked to provide one suggestion by the end of each week and you’ll assess which idea is the best. This will be followed with a reward for the employee and equally important, implementation. The reward can be tangible ones like giving monetary incentives, or intangible ones like recognition from the organization by announcing the winner to the rest.
2. Anonymity & Confidentiality
Your employees may already be motivated to be creative but have no outlets to voice out their wonderful ideas. While the outspoken ones can always speak to the management about some suggestions they have in mind, others may be too shy or afraid to do so in this manner. Providing a suggestion box or anything similar would grant these employees the anonymity and confidentiality they crave, thereby inspiring the creative spirit that you wish to instill as part of the organization culture.
However, some of the most creative ideas are born out of brainstorming sessions where a group of people discuss and debate about possible solutions to a problem. Having such a private channel for employees to contribute ideas may thus hinder the creative process. Moreover, those who provide the effective ideas won’t get identified and get the recognition they need. It will be wise to balance both private and public mediums for employees to propose their suggestions.
3. Innovation Teams
A more systematic way of promoting creativity in the workplace is to set up innovation teams. Each innovation team will be tasked to come up with ideas on how to improve the work process of a particular aspect. Deadlines are to be set to ensure that the teams present their ideas and be rewarded if they are excellent. When done properly, this will signal to everyone that the organization values work-related creativity.
One catch is that such innovation teams may be seen as too ‘deliberate’ to some employees. Creativity is supposed to be spontaneous; ideas arising from the strokes of genius. Having such teams may make it seem like an extra chore for those assigned to them, and the systematic approach (i.e. the focus on a single topic) may come across as too rigid for creativity to flourish.
4. Support Creativity
Employees may be unwilling to take risks because they do not know whether the organization supports creativity. This is when you need to guide the organization in the right direction, and show that creativity is highly valued. This has a lot to do with how receptive you are to their ideas, and how you make known your intention to be a more creative company.
One reason why employees are not thinking out-of-the-box or coming up with solution that are vastly different from how things used to be done is that they may be afraid of the repercussions of making mistakes. Risk-taking has to be encouraged and be seen as a norm in the organization. Developing a creative culture takes time, but it starts off with management being more open-minded and less judgmental to the suggestions by employees.
5. Diversity Among Employees
How can different ideas exchange if everyone thinks in a similar manner? Employees with comparable backgrounds, qualifications, experience, etc creates a homogeneous working environment. Perhaps having such homogeneity between the employees will facilitate team-bonding and such, but when it comes to workplace creativity, a uniform and agreeable crowd leaves little room for ideas to flourish.
Rather than setting stringent recruitment prerequisites, you might consider giving more allowance in your criteria. Hire staffs from different knowledge and background and get them to mingle around in projects and even company events. Organize more informal settings between employees with dissimilar profiles for the interchanging of thoughts.
6. Positive Working Environment
Sometimes, too serious a mindset can hinder creativity. Having fun during work allows one to be relaxed and that’s where one tends to get inspired with wonderful ideas. Needless to say, a stressful or even depressing work environment doesn’t give one the mood to think of doing things differently. The employee would only look forward to the end of the day.
Psychological studies have revealed that positive mood can spur creativity. The idea is that positive mood awards us with greater flexibility in thinking because our perspectives are widened. We become more open-minded in that sense and are willing to explore alternatives. Knowing such findings now, incorporating fun into the work through team-bonding activities or retreats every once in a while can be a crucial element in injecting creativity in the workplace.
Author: Michael Poh
Michael is a freelance blogger and regular contributor for Hongkiat.com. He graduated from the National University of Singapore with a double major in Psychology and Communications & New Media in 2011.He believes in the power of the written word to influence and inspire. An enthusiastic video gamer, Michael is also actively engaged in various physical activities in his spare time.