{"id":9251,"date":"2011-01-26T21:47:19","date_gmt":"2011-01-26T13:47:19","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=9251"},"modified":"2020-06-23T16:08:57","modified_gmt":"2020-06-23T08:08:57","slug":"logo-design-gone-wrong","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/logo-design-gone-wrong\/","title":{"rendered":"10 Examples of Logo Design Gone Wrong"},"content":{"rendered":"

Logos define brands and they create corporate images because logos are what sticks in people\u2019s mind and create associations. Think Coca-Cola, Nike, or McDonald\u2019s \u2013 what do you instantly picture in mind? <\/em>Right, their logos. Great logos will never allow their consumers forget about the brand \u2013 it\u2019s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations.<\/p>\n

While the implementation of an effective logo can set a company up for success, the opposite is also possible. When outside input isn\u2019t gathered to evaluate logo prototypes, designers can miss major steps and the result can be disastrous. Here are 10 examples of missteps and how logos can potentially ruin corporate reputations.<\/strong><\/p>\n

Catholic Church\u2019s Archdiocesan Youth Commission<\/h3>\n

This logo was developed in 1973 and won an award from the Art Director\u2019s Club of Los Angeles. This example shows how perception can adjust over time with new generations viewing things much differently from their predecessors.<\/p>\n

\"Logo
ihatemedia<\/figcaption><\/figure>\n

Kudawara Pharmacy<\/a><\/h3>\n

No explanation is needed on why this logo from Kudawara Pharmacy has gained such widespread public attention. It leaves one wondering what services are offered inside those doors..<\/p>\n

\"Kudawara
flickr<\/a><\/figcaption><\/figure>\n

KidsExchange<\/h3>\n

Proper capitalization and a space between the words of the KidsExchange logo could have saved this company a great deal of embarrassment..<\/p>\n

\"Logo
filehurricane.com<\/figcaption><\/figure>\n

MegaFlicks<\/a><\/h3>\n

Many customers may think twice about entering a MegaFlicks store after reading this logo. Lesson to learn: Use fonts carefully or you may regret the results..<\/p>\n

\"Logo
verydemotivational.com<\/a><\/figcaption><\/figure>\n

Arlington Pediatric Center<\/a><\/h3>\n

The Arlington Pediatric Center is certainly gaining some unwanted publicity when this logo design gone impossibly wrong. While the center may employ wonderful physicians, the public will forever misperceive its services because of this tragic logo..<\/p>\n

\"Logo
funnymos<\/a><\/figcaption><\/figure>\n

Junior Jazz Dance Class<\/h3>\n

The black-and-white images in this logo create an unintended optical illusion. One begins to wonder if it\u2019s a junior dance center or an adult entertainment club..<\/p>\n

\"Logo
planetperplex.com<\/figcaption><\/figure>\n

Instituto de Estudos Orientais<\/h3>\n

This logo was intended to portray the sun behind a yellow building, but the simple use of two black lines on the building\u2019s roof creates a very different image..<\/p>\n

\"Logo
manic.com.sg<\/a><\/figcaption><\/figure>\n

Office of Government Commerce<\/a><\/h3>\n

Even the simple use of three letters to create a logo can generate public outrage. Rotate the logo 90 degrees clockwise and suddenly a very different image appears. The most unfortunate aspect of this logo is it\u2019s still being used by the agency..<\/p>\n

\"Logo
boingboing.net<\/a><\/figcaption><\/figure>\n

Clinica Dental<\/a><\/h3>\n

After releasing this logo, Clinica Dental is likely now jokingly referred to as a \u2018full-service\u2019 practitioner.<\/p>\n

\"Logo
flickr<\/a><\/figcaption><\/figure>\n

The Computer Doctors<\/h3>\n

This logo wouldn\u2019t be so bad if only the mouse didn\u2019t look so much like a\u2026 well, just view the photo and pass your own judgment..<\/p>\n

\"Worst<\/figure>\n

While it may be comical to view these unfortunate logo creations and ponder how their creators didn\u2019t foresee the tragic misrepresentations, a valuable lesson must also be learned. A logo can make or break a company\u2019s reputation. These examples also demonstrate the importance of obtaining alternate viewpoints on logo prototypes before a brand image is implemented..<\/p>\n

To avoid this misuse of creativity as a graphic designer, stick to the basic graphic design principles, adhere to the guidelines provided by your clients, and solicit advice on prototypes before sending them out to the public. By following this advice, you will avoid having your designs join the ranks of logos gone wrong.<\/p>\n

More logo design related post we\u2019ve previously published:<\/p>\n