{"id":68926,"date":"2023-08-28T18:01:09","date_gmt":"2023-08-28T10:01:09","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=68926"},"modified":"2023-09-03T16:52:52","modified_gmt":"2023-09-03T08:52:52","slug":"video-editing-creation-trends","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/video-editing-creation-trends\/","title":{"rendered":"5 Video Creation and Editing Trends for Video Editors"},"content":{"rendered":"

Ever feel like you\u2019re constantly playing catch-up with the latest trends in video creation and editing<\/a>?<\/p>\n

You\u2019re not alone.<\/p>\n

In a digital world that spins faster than a roller coaster, it\u2019s easy to feel a step behind.<\/p>\n

But don\u2019t worry; today, I\u2019ve got your back.<\/p>\n

Whether you\u2019re a seasoned marketer or an emerging professional, staying in tune with these trends is your golden ticket to staying ahead of the curve.<\/p>\n

So, what are these trends, and why should they be on your radar? Stick around, because I\u2019m about to spill the beans.<\/p>\n

\"video<\/figure>\n
\n
<\/i><\/div>\n
Screenshot\/Capcut<\/div>\n
<\/div>\n<\/div>\n

5 Video Creation and Editing Trends to Follow This Year<\/h2>\n

Remember when you thought 1080p was the pinnacle of video resolution? Or when shooting horizontally was the only option for video?<\/p>\n

Times have certainly changed, and they\u2019re changing even more rapidly than you might think.<\/p>\n

Are you ready to learn about the 5 trends that are revolutionizing the world of video creation and editing<\/a>? Buckle up, because this roller coaster is about to take off.<\/p>\n

1. AI in Video Editing: The Next Big Leap Forward<\/h3>\n

Remember when AI was a concept only seen in science fiction movies? Those days are long gone.<\/p>\n

Today, AI is making its way into the video editing sphere, and it\u2019s causing quite a stir.<\/p>\n

If you\u2019ve ever spent hours or even days hunched over your desk trying to achieve the perfect cut, you know that editing can be a laborious process.<\/p>\n

That\u2019s where AI comes in.<\/p>\n

It automates the tedious tasks that make you want to pull your hair out \u2013 such as sifting through footage, selecting the best clips, and performing color correction.<\/p>\n

AI text-to-video generators, for instance, are transforming the way people create videos. You provide a script, and voila! You get a fully realized video complete with relevant images, animations, and even voice-overs.<\/p>\n

Imagine pairing that with a robust free 4K video editor<\/a>. That\u2019s some serious time-saving magic.<\/p>\n

Entering the AI-driven realm of video editing might seem intimidating, but remember, innovation always comes with a learning curve.<\/p>\n

Consider this:<\/p>\n

An astounding 64% of marketers say that time constraints prevent them from creating more videos, according to Wistia.<\/p>\n

\"Wistia<\/figure>\n
\n
<\/i><\/div>\n
Wistia<\/div>\n
<\/div>\n<\/div>\n

It sounds like AI could be the solution we\u2019ve been looking for.<\/p>\n

But don\u2019t worry \u2013 AI isn\u2019t here to take away our creativity. It\u2019s here to streamline the technical aspects, giving you more freedom to unleash your creative and storytelling skills<\/a>.<\/p>\n

2. Short-Form Videos: The New Normal<\/h3>\n

The video landscape is rapidly evolving.<\/p>\n

Remember the days when we had the luxury of time to tell a story through video? Those days are long gone.<\/p>\n

Welcome to the era of short-form videos.<\/p>\n

Think about YouTube Shorts and TikTok. And let\u2019s not even begin to discuss Instagram Reels<\/a>. It seems that wherever I look, I\u2019m greeted by bite-sized pieces of video content.<\/p>\n

So, what\u2019s the significance?<\/p>\n

How about YouTube Shorts garnering an astonishing 50 billion daily views<\/a>? Or the 2 billion users<\/a> engaging with Shorts every month? These are numbers that are hard to overlook.<\/p>\n

\"Statista<\/figure>\n
\n
<\/i><\/div>\n
Statista<\/div>\n
<\/div>\n<\/div>\n

But YouTube isn\u2019t the only player in the short-form video arena. Instagram has entered the fray with Instagram Reels. With 55% more interactions than single-image posts, it\u2019s clear that Reels has found its niche in the Instagram ecosystem.<\/p>\n

\"Emplifi<\/figure>\n
\n
<\/i><\/div>\n
Emplifi<\/div>\n
<\/div>\n<\/div>\n

And here\u2019s the beautiful part:<\/p>\n

For marketers, this shift toward shorter content has been a blessing.<\/p>\n

It\u2019s all about creating concise, compelling videos that don\u2019t require a significant investment of time or resources. In fact, ultra-short-form videos (we\u2019re talking less than 60 seconds) were the most produced content type in 2022.<\/p>\n

\"Wistia<\/figure>\n
\n
<\/i><\/div>\n
Wistia<\/div>\n
<\/div>\n<\/div>\n

E-commerce is not being left behind either. With the rise of TikTok for e-commerce<\/a>, it\u2019s abundantly clear that short videos can drive sales as well.<\/p>\n

So, to clarify:<\/p>\n

Short-form videos are not just a trend; they are the new normal.<\/p>\n

Whether you aim to engage your audience or use product videos<\/a> to boost sales, it\u2019s time to embrace the short video format.<\/p>\n

3. Live Streaming: A Necessity, Not a Novelty<\/h3>\n

Let\u2019s dive into our next trend: Live streaming.<\/p>\n

Live streaming has evolved from being a mere novelty to becoming a necessity. It\u2019s authentic, immediate, and here to stay.<\/p>\n

In the digital age, engagement is key. People are seeking connection, interaction, and authenticity, and live streaming checks all these boxes.<\/p>\n

It\u2019s no wonder that 80% of marketers hosted live events in 2022, according to a previously cited Wistia report.<\/p>\n

Platforms like Twitch and YouTube are leading the way, providing businesses with the ideal platform to connect with their audiences.<\/p>\n

Other social media platforms are not far behind. On Facebook, live videos outperform regular videos, garnering nearly 4x more post interactions.<\/p>\n

\"Graph<\/figure>\n
\n
<\/i><\/div>\n
Emplifi<\/div>\n
<\/div>\n<\/div>\n

So, what\u2019s the takeaway?<\/p>\n

If you\u2019re not live streaming, you\u2019re missing out on opportunities to build trust, enhance engagement, and strengthen your brand presence. Live streaming offers a perfect avenue for selling online courses, hosting Q&A sessions, or sharing behind-the-scenes glimpses.<\/p>\n

4. The Rise of Vertical Videos: A Game Changer<\/h3>\n

The fourth trend in video creation and editing is the rise of vertical videos.<\/p>\n

This is not just a passing fad; it\u2019s a game changer.<\/p>\n

Let\u2019s face it, no one enjoys flipping their phone sideways to watch a video. We are creatures of convenience, and vertical videos fit right into that comfort zone.<\/p>\n

This trend is gaining momentum on platforms like TikTok, Instagram, and even YouTube. Yes, YouTube, traditionally the home of horizontal videos, is now promoting vertical content through its Shorts feature.<\/p>\n

And the audience? They\u2019re loving it.<\/p>\n

As previously mentioned, YouTube Shorts has amassed an astonishing 50 billion daily views.<\/p>\n

Still wondering why vertical videos are gaining traction? Here are some reasons:<\/p>\n