{"id":6664,"date":"2010-03-19T22:16:21","date_gmt":"2010-03-19T14:16:21","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=6664"},"modified":"2021-06-21T19:51:48","modified_gmt":"2021-06-21T11:51:48","slug":"writing-for-the-web-tips-common-mistakes-we-make","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/writing-for-the-web-tips-common-mistakes-we-make\/","title":{"rendered":"Writing For The Web: Tips & Common Mistakes We Make"},"content":{"rendered":"

It could be quite disheartening to learn that you have a reader reading your post, and a message from Instant Messenger pops up and steals the show. Before you know it, your reader could be already checking out someone at FaceBook<\/strong>.<\/p>\n

Eyetracking studies<\/a> have shown that readers SCAN<\/em><\/strong> text, rather than READ<\/em><\/strong>. Another bad news is, readers, read more slowly on the screen than in print. There is just an abundance of information online. For the reader, he\/she has nothing to lose if he misses your article. Hence, you have to allow your readers to gain something so significantly that he cannot afford to lose it.<\/p>\n

Let\u2019s jump straight into what we have in store for you before I become guilty of committing the mistakes that I would be pointing out.<\/p>\n

There are more specific tips for writing for a different audience, but there are some pointers to get you a kickstart.<\/p>\n

7 Writing Tips<\/h2>\n

1. Get the attention<\/h3>\n

Your title has to be eye-catching. Be descriptive.<\/strong> Tell your readers what they would be getting out of this post. Use keywords and make them bold. Sometimes the use of hyperlinks could also serve as an excellent highlight for the readers.<\/p>\n

2. Get to the point<\/h3>\n

Make it brief; make it short.<\/strong> Let them get what they want, instead of getting them to figure if this is what they want. You can state your point and start with your conclusion in front.<\/p>\n

3. Space matters<\/h3>\n

Just take it that human eyes as claustrophobic. Text in awful lumps would be such a turnoff.<\/strong> Create more space. Have very distinct paragraphs, with each demonstrating only one point. List information with bullets. Use numbers when ranking matters.<\/p>\n

4. Think of her\/him all the time<\/h3>\n

Put yourself into the shoes of your readers.<\/strong> Do they really need or want to know this? Remember you not only have to capture their attention, you have to keep it there tightly.<\/p>\n

5. Be honest with who you are<\/h3>\n

Your readers would want to know who they are reading from and how much they could trust what they are reading. You could leave a byline or include details of yourself on your blog or website.<\/p>\n

6. Speak in a common language<\/h3>\n

Unless the acronyms are very widely used, I won\u2019t go for the idea of short forms. We know what SMS is but what if there is more than one meaning for SMS?<\/p>\n

Furthermore, I always use words that users know. You don\u2019t need bombastic and fanciful words to impress people. Impress people when you could use simple words to get a complicated idea across.<\/p>\n

7. Write as though you are talking to them<\/h3>\n

Get personal.<\/strong> We usually feel for something when we can relate to it. Use the active voice to speak to them.<\/p>\n

10 Common English Errors<\/h2>\n

1. Who \/ Whom<\/h3>\n

These similar pronouns are often used to join two sentences or phrases together, but they work quite differently.<\/p>\n

\u201cWho<\/strong>\u201d refers to a subject of the sentence. This is correct: The old man, who was dressed in simple clothes, is none other than the founder of a large business corporation.<\/em><\/p>\n

\u201cWhom<\/strong>\u201d refers to an object of a sentence. This is correct: This is Steve, whom I met at my friend\u2019s party.<\/em> \u201cWhom\u201d here refers to Steve. In the second part of the sentence, Steve becomes the \u201cobject\u201d of the sentence.<\/p>\n

2. Its \/ It\u2019s<\/h3>\n

\u201cIts<\/strong>\u201d is a possessive adjective belonging to a thing or associated with a thing. This is correct: The dog is wagging its tail.<\/em><\/p>\n

\u201cIt\u2019s<\/strong>\u201d is a contraction of \u201cit is\u201d. This is correct: It\u2019s pretty annoying to have someone talking loudly in the cinema.<\/em><\/p>\n

3. Irregardless \/ regardless<\/h3>\n

There is no such word as \u201cirregardless<\/strong>\u201c. Regardless means without considering the current or the mentioned situation. This is correct: Regardless of the dangers of this operation, the firemen dashed into the building to save the victims.<\/p>\n

4. Practice \/ Practise<\/h3>\n

Practice is a noun. Practise is a verb. The one with the \u201cc<\/em>\u201d at the back is a noun. The one with the \u201cs<\/em>\u201d at the back is a verb. This is correct: I practise singing weekly. My singing practice is on every Wednesday.<\/em><\/p>\n

5. Bought \/ Brought<\/h3>\n

These two words are easily misspelled because of a difference in only a letter.<\/p>\n

\u201cBought<\/strong>\u201d is a verb that is past tense of \u201cbuy,\u201d while \u201cBrought<\/strong>\u201d is a verb that is the past tense of \u201cbring\u201d.<\/p>\n

6. Principle \/ Principal<\/h3>\n

\u201cPrinciple<\/strong>\u201d refers to a noun that is the fundamental foundation for reasoning or belief. This is correct: I am not doing any illegal or immoral activities because this is a matter of my own principles.<\/em><\/p>\n

\u201cPrincipal<\/strong>\u201d is a noun that refers to the first in order of importance. It also refers to an original sum of money for investment or loan. This is correct: With the annual interest rate of ten percent and the principal amount of the investment is a hundred thousand dollars, you are likely to receive a hundred and ten thousand dollars at the end of the investment.<\/em><\/p>\n

7. Unless \/ Although \/ Though<\/h3>\n

These are conjunctions, which connect two sentences together. \u201cUnless\u201d works differently from \u201calthough\u201d and \u201cthough.\u201d<\/p>\n

\u201cUnless<\/strong>\u201d is used to determine if a statement or event is valid or true, based on a condition that is given. If the condition is fulfilled, the statement would not be valid. This is correct: Unless you have an e-mail address, you will not be able to sign up for Facebook<\/em>. This is incorrect: Unless you have an e-mail address, you will be able to sign up on Facebook.<\/em><\/p>\n

A popular mistake is the usage of \u201cbut<\/strong>\u201d when using \u201calthough<\/strong>\u201d and \u201cthough<\/strong>\u201c. This is incorrect: Although you had done your best, you are still unable to become one of the finalists of this competition.<\/em> This is correct: Although you have done your best, you are still unable to become one of the finalists of this competition.<\/em><\/p>\n

8. In time \/ On time<\/h3>\n

Both phrases work very similarly, with a slight difference in meaning. \u201cIn time<\/strong>\u201d would refer to having enough time to spare to accomplish a certain task. This is correct: He was saved because they brought him to the hospital in time.<\/em><\/p>\n

\u201cOn time<\/strong>\u201d would indicate punctuality, which meets the planned time. This is correct: The meeting has to start on time.<\/em><\/p>\n

9. At the end\/ In the end<\/h3>\n

\u201cIn the end<\/strong>\u201d is used to show that a long time has passed, and there is a conclusion. This is correct: In the end, I received a refund for my spoilt printer.<\/em><\/p>\n

\u201cAt the end<\/strong>\u201d is to show a point where something stops. This is correct: The bulk of the movie was entertaining, but it became disappointing at the end because it ended so suddenly.<\/em><\/p>\n

10. At the beginning \/ In the beginning<\/h3>\n

This is similar to the previous one. \u201cAt the beginning<\/strong>\u201d refers to a specific point of time. This is correct: You will be asked to give a simple introduction to yourself at the beginning of the lesson.<\/em><\/p>\n

\u201cIn the beginning<\/strong>\u201d refers to something that starts over a period of time. This is correct: Our ancestors faced many hardships in the beginning.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

It could be quite disheartening to learn that you have a reader reading your post, and a message from Instant Messenger pops up and steals the show. Before you know it, your reader could be already checking out someone at FaceBook. Eyetracking studies have shown that readers SCAN text, rather than READ. Another bad news…<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[4593],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nWriting For The Web: Tips & Common Mistakes We Make - Hongkiat<\/title>\n<meta name=\"description\" content=\"It could be quite disheartening to learn that you have a reader reading your post, and a message from Instant Messenger pops up and steals the show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/writing-for-the-web-tips-common-mistakes-we-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing For The Web: Tips & Common Mistakes We Make\" \/>\n<meta property=\"og:description\" content=\"It could be quite disheartening to learn that you have a reader reading your post, and a message from Instant Messenger pops up and steals the show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/writing-for-the-web-tips-common-mistakes-we-make\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-19T14:16:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-21T11:51:48+00:00\" \/>\n<meta name=\"author\" content=\"Kelly Swee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Swee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/\"},\"author\":{\"name\":\"Kelly Swee\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/42d262bda156f4acbfab5b181a329bb6\"},\"headline\":\"Writing For The Web: Tips & Common Mistakes We Make\",\"datePublished\":\"2010-03-19T14:16:21+00:00\",\"dateModified\":\"2021-06-21T11:51:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/\"},\"wordCount\":1190,\"commentCount\":56,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"keywords\":[\"Writing Tips and Tools\"],\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/writing-for-the-web-tips-common-mistakes-we-make\\\/\",\"name\":\"Writing For The Web: Tips & Common Mistakes We Make - 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