{"id":6056,"date":"2010-01-08T22:29:23","date_gmt":"2010-01-08T14:29:23","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=6056"},"modified":"2022-07-13T19:27:20","modified_gmt":"2022-07-13T11:27:20","slug":"marketing-your-blog-10-essential-tips-you-should-know","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/marketing-your-blog-10-essential-tips-you-should-know\/","title":{"rendered":"Marketing Your Blog: 10 Essential Tips You Should Know"},"content":{"rendered":"

Well, a new year is upon us, it\u2019s also the start of a new decade within the blogosphere. More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it\u2019s impossible to find a verifiable number because bloggers and their blogs come and go<\/strong>. Look around. It\u2019s certainly a disheartening moment when you see blogs with quality articles that have been abandoned by their creators.<\/p>\n

With all of these blogs out there, and all those information available at no cost, how do you make your blog stand out?<\/strong> No problem, just follow these tips and your blog will blossom in this new era when you stay ahead of the rest of your competitors.<\/p>\n

1. Target your content to a specific readership<\/h2>\n
\"target\"<\/figure>\n

Unless you want to throw all of your marketing budget and precious time on people who could care less about your blog, then you must pay attention to determine the preferred audiences to whom you would like to target. Before posting any piece, determine if it hits the sweet spot of your demographic.<\/p>\n

2. Be original, be honest<\/h2>\n

Don\u2019t follow the herd within your sphere of interest.<\/strong> Followers aren\u2019t innovators and innovation keeps readers reading. So, don\u2019t simply spin the same old post. Take an original slant on a common topic.<\/p>\n

Be honest.<\/strong> Verify your facts and provide links to additional verification. Readers trust you to be a good reporter, instructor, mentor or inspiration so keep it honest at all times.<\/p>\n

3. Don\u2019t be afraid of a little controversy.<\/h2>\n

Controversy sells.<\/strong><\/a> You and I know that. If it is a part of your business model, be prepared to engage others with differing opinions because guaranteed, lots of readers will disagree, and you may even encounter a few trolls and haters who frequent blogs for no other purpose than to post inflammatory garbage.<\/p>\n

4. Post as a guest blogger<\/h2>\n
\"write\"<\/figure>\n

Don\u2019t post to just any blog within your realm.<\/strong> Submit your best pieces to the prestigious blogs \u2013 the ones that already have a substantial following. For example, Hongkiat.com<\/strong> is considered by industry insiders to be one of the best blogs for designers, marketers, and freelancers. Getting one of your posts published on a top of the line blog is a great way to drive traffic to your blog where readers can find tons of content \u2013 all your archives \u2013 just waiting for a bookmark.<\/p>\n

Of course, getting published on a well-established blog requires insight and something new to be added to the discussion. A rehash of conventional wisdom, regardless of the field of endeavor, won\u2019t make the cut with top-tier blogs within any industry or area of interest.<\/p>\n

5. Simplify subscriptions<\/h2>\n

Don\u2019t hide your RSS button<\/strong> down the page together with your WordPress theme credit links, make them visible & clear for your reader\u2019s eyeballs by taking the following approaches:<\/p>\n