{"id":57977,"date":"2021-11-08T18:01:28","date_gmt":"2021-11-08T10:01:28","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=57977"},"modified":"2022-08-10T18:35:27","modified_gmt":"2022-08-10T10:35:27","slug":"lead-generation-strategies-marketers","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/lead-generation-strategies-marketers\/","title":{"rendered":"5 Lead Generation Strategies For Marketers"},"content":{"rendered":"<p>Lead generation is heard by all B2C companies. They are ready to invest <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.webstrategiesinc.com\/blog\/how-much-budget-for-online-marketing-in-2014\">around 11.3%<\/a> of revenues in marketing, in particular, content production and promotion.<\/p>\n<p>Immense sums are spent to contact celebrities and authors who advocate for this or that brand, and lead gen campaigns\u2019 effectiveness is tracked with surgical precision.<\/p>\n<p>For those who are still not much about what is lead generation marketing and why to conduct it, we\u2019ve prepared a brief guide to bear in mind.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/free-ebooks-social-media-marketers\/\" class=\"ref-block__link\" title=\"Read More: 35 Free Ebooks for Social Media Marketers\" rel=\"bookmark\"><span class=\"screen-reader-text\">35 Free Ebooks for Social Media Marketers<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/free-ebooks-social-media-marketers.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-43096 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/free-ebooks-social-media-marketers.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">35 Free Ebooks for Social Media Marketers<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tSocial media marketing is gaining its place as one of the most sought-after professions in the online world....\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What\u2019s a Lead?<\/h2>\n<p>When a company creates a marketing mix, it considers the target audience or prospects. It is aimed to satisfy their needs and, consequently, earn revenues and profits.<\/p>\n<p>When prospects show interest in what the company offers, they start being treated as leads. Interest means sharing a piece of contact information, like email or phone number.<\/p>\n<p>Think of an example. Adidas may target women between the ages of 25 and 34 who live in big cities and run in the morning. These are the brand\u2019s prospects.<\/p>\n<p>As soon as women share their personal data with the company, e.g., visit adidas.com and sign up with the Creators club, they become leads.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/lead-generation-strategies-marketers\/adidas-creators-club.jpg\" alt=\"Adidas creators club\" width=\"800\" height=\"560\"><\/figure>\n<p><em>\u201cCompanies use different honey traps to ask for one contact information\u201d<\/em><\/p>\n<p><small><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.adidas.com\/us\">(source<\/a>)<\/small><\/p>\n<h2>What is Lead Generation & What\u2019s Its Importance?<\/h2>\n<p>Some prospects may discover a brand and make a purchase by chance, but in most cases, getting a conversion requires certain acquisition works \u2013 a lead generation process.<\/p>\n<p>Lead gen allows companies to build brand awareness and nurture prospects up to a conversion. The process doesn\u2019t end with the deal, however. Post-purchase follow-ups and excellent customer care may turn occasional buyers into loyal clients and even brand advocates.<\/p>\n<h2>4 Reasons You Should Start Generating Leads<\/h2>\n<p>Taking control over lead gen is important for companies that want to be profitable in the long term. Meaning that \u2013 for every single business. Sales lead generators to allow to<\/p>\n<ul>\n<li>Keep the sales pipeline full.<\/li>\n<li>Forecast cash flows, expenses, and revenues.<\/li>\n<li>Perform successful staffing and personnel planning.<\/li>\n<li>Align Sales and Marketing efforts better.<\/li>\n<\/ul>\n<h2>Main Channels of Lead Generation<\/h2>\n<p>Many B2C companies combine offline and online lead gen efforts. First, include in-store promotions, such as merchandising, and out-of-home advertising.<\/p>\n<p>Although digital ads slowly but surely displace offline channels, they are still essential for reaching out to the less tech-savvy populations, e.g., aged people.<\/p>\n<p>Online lead gen comes through Inbound or Outbound marketing activities or both. Inbound is preferred by the majority of companies because engaging content and good SEO may bring more qualified leads than paid aids, especially from the strategic perspective.<\/p>\n<h2>Lead Generation Strategies<\/h2>\n<p>Every marketer can advocate in favor of one sales lead generator or another, but there are five prevalent lead gen strategies that fit pretty any company.<\/p>\n<h3>Lead Magnet Strategy<\/h3>\n<p>Here, the idea lies in sharing something valuable for free in exchange for prospects\u2019 contacts. Online retailers usually offer rewards for signing up or subscribing to a newsletter. These may be one-time discount codes, shopping points, or gift cards.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/lead-generation-strategies-marketers\/amazon-reward-points.jpg\" alt=\"amazon reward points\" width=\"800\" height=\"629\"><\/figure>\n<p><em>\u201cTo collect and shop with points at amazon.com a user should first sign up with an email\u201d<\/em><\/p>\n<h3>Email Outreach Strategy<\/h3>\n<p>Email is the widest and cheapest marketing channel. Because there are <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\">4+ billion registered accounts<\/a>, it\u2019s always a big chance your prospect has at least one valid email.<\/p>\n<p>Moreover, if you use mailing software, you can create a <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/snov.io\/email-drip-campaigns\">drip campaign<\/a> \u2013 to automate the entire sales funnel. Email outreach allows companies to:<\/p>\n<ul>\n<li>Achieve greater audience coverage.<\/li>\n<li>Track leads engagement and conversions better.<\/li>\n<li>Nurture leads with an email drip campaign.<\/li>\n<li>Reduce overall promotional expenses.<\/li>\n<\/ul>\n<h3>Content Marketing Strategy<\/h3>\n<p>A company may attract leads by providing them with relevant and engaging content. You can perform content marketing by handling blogs, social media profiles, online publishing platforms (e.g., Medium.com), and YouTube or TikTok channels. The content itself may be articles, tutorials, reviews, How-To&rsquo\u2019s, videos, etc.<\/p>\n<p>To implement the strategy, you should know the target audience\u2019s interests and identify informational \u201cgaps\u201d to fulfill. For example, if you sell recipe books or own restaurant networks, like Gordon Ramsay or Jamie Oliver, you can film cooking videos and get subscribers, who will then (hopefully) turn into leads.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/lead-generation-strategies-marketers\/content-marketing.jpg\" alt=\"content marketing\" width=\"800\" height=\"400\"><\/figure>\n<p><em>\u201cContent marketing comes in different ways, including the filming of appealing videos\u201d<\/em><\/p>\n<p><small><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.youtube.com\/watch?v=ngNs73KzFY8\">(source)<\/a><\/small><\/p>\n<p>To benefit from organic searches, fill in your content with relevant topical keywords and perform SEO optimization.<\/p>\n<h3>Referral Strategy<\/h3>\n<p>Ask existing customers to suggest your brand to their mates or colleagues. Referral strategy is much about word of mouth. However, you can encourage recommendations by providing incentives, e.g., cash bonuses or some non-monetary perks.<\/p>\n<p>The latter can be extra points in the loyalty program, discounts, access to invitation-only events, etc.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/lead-generation-strategies-marketers\/referral-strategy.jpg\" alt=\"referral strategy\" width=\"800\" height=\"400\"><\/figure>\n<p><em>\u201cStick to Jonah Berger\u2019s 6 principles of sharing and word-of-mouth\u201d<\/em><\/p>\n<p><small><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/english.ckgsb.edu.cn\/knowledges\/contagious-jonah-berger-on-why-things-catch-on\/\">(source)<\/a><\/small><\/p>\n<h3>PPC Strategy<\/h3>\n<p>Paid advertising is a good tactic to increase awareness, re-target leads or get instant conversions. You can launch paid ads in a search engine environment, e.g., by using Google or Bing Ads, or set up PPC campaigns on popular social networks.<\/p>\n<p>An effective PPC strategy stands on two pillars \u2013 targeting and bidding. To get the highest possible ROI, use the following algorithm:<\/p>\n<ul>\n<li>Define the list of target keywords to show ads.<\/li>\n<li>Use automated bid strategies.<\/li>\n<li>Create different ad groups.<\/li>\n<li>Set up 3-5 ads per ad group.<\/li>\n<li>Use quality creatives.<\/li>\n<li>Monitor and A\\B test campaigns.<\/li>\n<\/ul>\n<h2>What\u2019s a Lead Generation Funnel?<\/h2>\n<p>Every customer passes over decision stages before he or she is ready to pay money for a good or service. The process is called a \u201cfunnel\u201d and has a V-shaped contour.<\/p>\n<p>A lead gen funnel includes decision levels that differ in terms of how ready a person is to buy.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/lead-generation-strategies-marketers\/lead-generation-funnel.jpg\" alt=\"lead generation funnel\" width=\"800\" height=\"400\"><\/figure>\n<p><em>\u201cLead gen funnel 3 layers\u201d<\/em><\/p>\n<p><small>(<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.leadfuze.com\/lead-generation-funnel\/\">source<\/a>)<\/small><\/p>\n<h2>The Stages of Lead Generation Funnel<\/h2>\n<p>Prospect passe through 4 steps on their way to the deal:<\/p>\n<h3>Awareness<\/h3>\n<p>Here\u2019s where leads are acquainted with the brand for the first time. Their intent to convert is low, and they don\u2019t distinguish the brand from analogs on the market.<\/p>\n<h3>Consideration<\/h3>\n<p>Once moving to the middle of the funnel, leads start collecting information about the brand. Although their intention to buy may still be low, they weigh the pros and cons of the purchase.<\/p>\n<h3>Conversion<\/h3>\n<p>Here\u2019s where selling happens. To close the deal, salespersons should provide customer support and timely follow-up with all relevant information.<\/p>\n<h3>Retention<\/h3>\n<p>An increase of retention by 5% may increase profits <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/beehiveresearch.co.uk\/customer-retention-2\/\">by up to 95%<\/a>. To initialize new purchases, use upselling and cross-selling techniques, nurture leads with email marketing, and establish loyalty programs.<\/p>\n<p>Understanding what lead generation is and why its important is the first step to ensuring your prosperity in the B2C market. Remember \u2013 elaborated lead gen funnels will keep your sales cycle short, your sales pipeline full, and your sales team \u2013 self-satisfied.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lead generation is heard by all B2C companies. They are ready to invest around 11.3% of revenues in marketing, in particular, content production and promotion. Immense sums are spent to contact celebrities and authors who advocate for this or that brand, and lead gen campaigns\u2019 effectiveness is tracked with surgical precision. For those who are&hellip;<\/p>\n","protected":false},"author":565,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3411],"tags":[740],"topic":[],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Lead Generation Strategies For Marketers - Hongkiat<\/title>\n<meta name=\"description\" content=\"Lead generation is heard by all B2C companies. They are ready to invest around 11.3% of revenues in marketing, in particular, content production and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/lead-generation-strategies-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Lead Generation Strategies For Marketers\" \/>\n<meta property=\"og:description\" content=\"Lead generation is heard by all B2C companies. 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