{"id":57653,"date":"2021-10-01T23:01:01","date_gmt":"2021-10-01T15:01:01","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=57653"},"modified":"2023-08-30T22:54:42","modified_gmt":"2023-08-30T14:54:42","slug":"lead-capture-channels-mistakes-examples","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/lead-capture-channels-mistakes-examples\/","title":{"rendered":"Lead Capturing Guide: Channels, Mistakes & Examples"},"content":{"rendered":"

Lead capture is the process of gathering contacts who are potentially interested in a company\u2019s services. It also concerns maintaining competent communication with the clients that increases the chances<\/a> of a potential sale.<\/p>\n

Lead capture is not just a form of subscription with good conversion. It is a competent approach to gathering contacts of potential clients and working with them.<\/p>\n

This takes CPL (Cost Per Lead<\/a>) and LTV (Lifetime Value of a client<\/a>) into account which, as a result, leads to a rise in sales. Such a definition of lead capture helps to concentrate on the benefit to the business.<\/p>\n

It is important to balance between quality and quantity in lead capture: you don\u2019t need to try to gather as many contacts as possible, aim for their quality \u2013 you need those who can become clients in the future.<\/p>\n

In this article, we\u2019e gathered possible channels for lead capture and will explain how to work with the received leads.<\/p>\n

Free Lead Capture<\/h2>\n

There are several cases of when lead capture turns out to be free, they include:<\/p>\n

1. If you already have a database<\/h3>\n

For example, you\u2019e been gathering contacts, but haven\u2019t worked with them in any way \u2013 this is a real opportunity to get leads. Yes, probably, some of the contacts don\u2019t exist anymore, and another part has lost its interest in your company.<\/p>\n

On the other hand, you can still work with the remaining part. You should resubscribe them \u2013 remind them about yourself and suggest renewing their interest<\/a> in your emails.<\/p>\n

You can also suggest subscribing to updates on another channel, for example, in a messenger.<\/p>\n

2. Referral program<\/h3>\n

The mechanics here are standard: ask the current people in your database to tell their friends about the product for a bonus. Bonus means expenses so in this case, you have to properly calculate the referral program terms for it to bring profit.<\/p>\n

\n\t\t\t\t\t10 Design Services with Great Affiliate Commissions to Know<\/span><\/a>\n
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