{"id":43397,"date":"2018-03-23T21:01:43","date_gmt":"2018-03-23T13:01:43","guid":{"rendered":"http:\/\/www.hongkiat.com\/blog\/?p=43397"},"modified":"2023-04-06T21:53:47","modified_gmt":"2023-04-06T13:53:47","slug":"mobile-seo-9-steps-optimize-more-conversion-2018","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/mobile-seo-9-steps-optimize-more-conversion-2018\/","title":{"rendered":"Mobile SEO &#8211; 9 Steps to Optimize for More Conversions"},"content":{"rendered":"<p>2018 gone down as a year to be a landmark year in the history of SEO, as Google has announced that it will <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/searchengineland.com\/googles-mobile-first-index-likely-not-coming-2018-earliest-277074\">switch to a \u2018mobile-first index\u2019<\/a> this year.<\/p>\n<p>Rankings for websites, once the index is implemented, will be impacted by a website\u2019s mobile experience.<\/p>\n<p>So, if your mobile website is not as great as its desktop version, then you can try to make some adjustments to it. In this guide, I am going to cover 9 <strong>steps that can help you optimize your website for mobile SEO<\/strong>, so you get more visibility online, and more conversions.<\/p>\n<p>Let\u2019s read on.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/seo-tools-you-need\/\" class=\"ref-block__link\" title=\"Read More: 10+ SEO Tools You Will Need\" rel=\"bookmark\"><span class=\"screen-reader-text\">10+ SEO Tools You Will Need<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/seo-tools-you-need.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-43041 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/seo-tools-you-need.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">10+ SEO Tools You Will Need<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tAs an SEO consultant, you need a particular set of tools to know exactly where your competitors rank...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Continually improve page loading speed<\/h2>\n<p>Page loading speed is important on all platforms, but it increases manifolds for mobile websites. The <strong>ideal page loading time for a mobile website is less than 3 seconds<\/strong>.<\/p>\n<p>Google offers you a <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/testmysite.withgoogle.com\/intl\/en-gb\">TestMySite<\/a> tool that you can use to get actionable feedback on page loading speeds for your mobile website.<\/p>\n<p>Some common tips to help <strong>combat issues that bloat the loading time<\/strong> for mobile website pages are:<\/p>\n<ul>\n<li>Minify CSS.<\/li>\n<li>Use browser caching.<\/li>\n<li>Optimize images.<\/li>\n<li>Make use of image compression.<\/li>\n<li>Do away with render-blocking Javascript and CSS.<\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-seo-9-steps-optimize-more-conversion-2018\/1-site-speed.jpg\" alt=\"site-speed\" width=\"1044\" height=\"522\"><\/figure>\n<p>I also recommend you check out <strong>Behavior and Site Speed in Google Search Console<\/strong> to get detailed understanding page speed issue for your website. As 4G proliferates, the expectations of super fast loading web pages will increase, so slow loading pages are going to find it tough to convert.<\/p>\n<h2>Focus on Mobile-friendliness<\/h2>\n<p>There has been a lot of talk about choosing the <strong>\u2018right\u2019 mobile configurations<\/strong> (responsive designs, separate URLs, dynamic serving etc.). Whereas there are pros and cons of each, there\u2019s nothing drastically different in terms of mobile SEO for each.<\/p>\n<p>Instead of the mobile configuration, you should focus on <strong>eliminating the issues with your site\u2019s mobile-friendliness<\/strong>.<\/p>\n<p>This is where <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google\u2019s Mobile Friendly Test<\/a> tool helps. This <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/moz.com\/ugc\/cracking-the-google-mobile-friendly-test-how-to-score-100\">Moz guide<\/a>, though a couple of years old, is still one of the best resources to help you ace the Mobile Friendly Test.<\/p>\n<h2>App Indexing<\/h2>\n<p>Many brands integrate their website and app content. For them, there\u2019s every reason to invest effort in app indexing. The concept is <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/webmasters.googleblog.com\/2013\/10\/indexing-apps-just-like-websites.html\">not very old<\/a> but has started featuring in advanced mobile SEO conversations. Simply put, <strong>app indexing is actually doing SEO for your mobile app<\/strong>.<\/p>\n<p>Here are the basic rules of app indexing.<\/p>\n<ul>\n<li>Fixing crawl errors.<\/li>\n<li>Indexing as many app pages as possible.<\/li>\n<li>Using <a href=\"https:\/\/www.hongkiat.com\/blog\/keyword-research-tactics\/\">keyword research<\/a> to design and create your app content.<\/li>\n<li>Eliminating negative factors such as overlapping interstitials, and content mismatches.<\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-seo-9-steps-optimize-more-conversion-2018\/2-app-indexing.jpg\" alt=\"app-indexing\" width=\"1044\" height=\"522\"><\/figure>\n<h2>Engage users through Integrated Tele-call & SMS marketing<\/h2>\n<p>You can drive your prospects through the sales funnel by building a complete <strong>customer journey map centered on mobile<\/strong>. Email marketing, for instance, becomes the first point, driving your prospects to the mobile-ready website.<\/p>\n<p>Give a <strong>button that allows users to \u201csend a text\u201d<\/strong> to your toll-free number for appointments, free quotes, etc. on the website for <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.textrequest.com\/blog\/tips-successful-sms-lead-generation\/\">SMS powered lead generation<\/a>.<\/p>\n<p>Next up, your sales and marketing team can take over and convert the qualified leads into customers.<\/p>\n<h2>Google AMP <\/h2>\n<p>In 2016, Google rolled out AMP (Accelerated Mobile Pages) project to <strong>enable websites to become mobile friendly<\/strong>. It\u2019s almost 2 years since then, and early adopters of AMP have already reaped the benefits. If you haven\u2019t used it yet, now is the time.<\/p>\n<p>Giving a complete explanation on how to implement AMP for your website would be out of the scope of this article. However, here\u2019s a pretty <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/searchengineland.com\/get-started-accelerated-mobile-pages-amp-240688\">comprehensive resource<\/a> to get you started with it.<\/p>\n<p>Google AMP now powers <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/searchenginewatch.com\/2016\/10\/13\/accelerated-mobile-pages-amp-one-year-on-stats-and-infographic\/\">more than 2 billion web pages<\/a> and 900,000 domains, and it\u2019s time yours became a part of the same. Consider being a part of one of the pending <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/amp.dev\/events\/amp-roadshow\/\">AMP road shows<\/a> for 2017, to get into the thick of things of the technology.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-seo-9-steps-optimize-more-conversion-2018\/3-Google-amp.jpg\" alt=\"Google-amp\" width=\"1044\" height=\"522\"><\/figure>\n<h2>Optimize Your Mobile Website for Local SEO<\/h2>\n<p>Most of your initial mobile-specific local SEO efforts will be geared towards optimizing your website for local keywords. Here are some must-dos.<\/p>\n<ul>\n<li>Using <strong>city and state name<\/strong> in the title tag, H1, the URL, meta descriptions, and image alt texts could boost conversions.<\/li>\n<li>Embed a Google Map that points to your Google Plus Local page.<\/li>\n<\/ul>\n<h2>Improve your website\u2019s UX<\/h2>\n<p>Creating a responsive website is not the end of the mobile-readiness game. You need to constantly improve the user experience to drive engagement, and hence conversions.<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/techcrunch.com\/2011\/03\/15\/mobile-ad-blind-80-percent-apple-ios\/\">Two-thirds<\/a> of mobile traffic doesn\u2019t allow for 3rd party cookies. This can make it a nightmare to track the effectiveness of your mobile website. So, make it a point to <strong>use analytics software well in advance<\/strong>, especially ones that can use 1st party cookies to track website visitors.<\/p>\n<p>Tools like <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.clicktale.com\/\">ClickTale<\/a> and <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> help you with heat maps and session playbacks, apart from <strong>tracking mobile gestures such as pinch, zoom, tap, double tap, scroll, and tilt<\/strong>. Because a user's mobile behavior could be vastly different from that on desktop, it makes sense to understand the usage patterns, and improve the user experience on mobile.<\/p>\n<h2>Voice Search<\/h2>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.slideshare.net\/kleinerperkins\/2016-internet-trends-report\/124-KPCB_INTERNET_TRENDS_2016_PAGE124Hound\">2016 Internet Trends Report<\/a> clearly highlighted how voice search was headed up for the stars, and 2017 showcased it amply. By 2020, voice searches could well account for a major share of global searches.<\/p>\n<p>Voice search is conversation-like, and hence the search queries are longer than desktop browser search queries. So, this <strong>calls for a move towards long-tail+ keywords<\/strong> (the + sign means adding words that make the keyword more suited for a voice search).<\/p>\n<p>Questions make for a huge percentage of voice search keywords. Also, Google\u2019s <strong>suggested keywords<\/strong> (the block of 6 to 8 phrases at the end of the result page) is a good source.<\/p>\n<p>Look for <strong>long tail keywords in Google Search Console<\/strong>, that you think will fit well for voice searches.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-seo-9-steps-optimize-more-conversion-2018\/4-voice-search.jpg\" alt=\"voice-search\" width=\"1044\" height=\"522\"><\/figure>\n<h2>Sign up forms<\/h2>\n<p>So you think it\u2019s ok to throw a subscription or sign up form on your mobile website visitors. Well, the fact is that <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.prweb.com\/releases\/2012\/1\/prweb9086226.htm\">86% users dislike pop-ups<\/a> and <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/designmodo.com\/ux-sign-up-form\/?u=limhongkiat\">23% don\u2019t convert<\/a> even after signing up. And that\u2019s mainly because of a poorly designed form.<\/p>\n<p>Therefore, while designing sign up or login forms for your mobile website or app, keep these things in mind.<\/p>\n<ul>\n<li>Use <strong>real-time validation<\/strong> to help users complete forms quicker.<\/li>\n<li>Keep the number of fields to a minimum.<\/li>\n<li>Give them the option to <strong>make password visible<\/strong> as they type, to avoid frustration because of wrong password entry.<\/li>\n<li>Ask for email or mobile number instead of usernames that they\u2019re going to forget.<\/li>\n<\/ul>\n<p class=\"note\"><strong>Read Also:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/mobile-login-signup-form-examples\/\" rel=\"noopener noreferrer\">50 Mobile Login and Signup Forms For Your Inspiration<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Boost your mobile SEO and increase conversions with these 9 steps. Learn how to optimize your website for mobile devices and improve your search engine rankings.<\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3411],"tags":[4646,407],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile SEO - 9 Steps to Optimize for More Conversions - Hongkiat<\/title>\n<meta name=\"description\" content=\"Boost your mobile SEO and increase conversions with these 9 steps. Learn how to optimize your website for mobile devices and improve your search engine rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/mobile-seo-9-steps-optimize-more-conversion-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile SEO - 9 Steps to Optimize for More Conversions\" \/>\n<meta property=\"og:description\" content=\"Boost your mobile SEO and increase conversions with these 9 steps. Learn how to optimize your website for mobile devices and improve your search engine rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/mobile-seo-9-steps-optimize-more-conversion-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T13:01:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T13:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/mobile-seo-9-steps-optimize-more-conversion-2018\/1-site-speed.jpg\" \/>\n<meta name=\"author\" content=\"Joydeep Bhattacharya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joydeep Bhattacharya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/\"},\"author\":{\"name\":\"Joydeep Bhattacharya\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/823bd7f2f0521a11cd013902e086749a\"},\"headline\":\"Mobile SEO &#8211; 9 Steps to Optimize for More Conversions\",\"datePublished\":\"2018-03-23T13:01:43+00:00\",\"dateModified\":\"2023-04-06T13:53:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/\"},\"wordCount\":1078,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/1-site-speed.jpg\",\"keywords\":[\"Mobile Website Design &amp; Dev\",\"SEO\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/\",\"name\":\"Mobile SEO - 9 Steps to Optimize for More Conversions - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/mobile-seo-9-steps-optimize-more-conversion-2018\\\/1-site-speed.jpg\",\"datePublished\":\"2018-03-23T13:01:43+00:00\",\"dateModified\":\"2023-04-06T13:53:47+00:00\",\"description\":\"Boost your mobile SEO and increase conversions with these 9 steps. 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