{"id":42997,"date":"2018-01-26T23:01:40","date_gmt":"2018-01-26T15:01:40","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=42997"},"modified":"2022-07-13T19:27:24","modified_gmt":"2022-07-13T11:27:24","slug":"promote-youtube-channel-zero-budget","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/promote-youtube-channel-zero-budget\/","title":{"rendered":"How to Promote Your YouTube Channel (With Zero Budget)"},"content":{"rendered":"<p>You may be producing <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/social-experiment-videos\/\" rel=\"noopener\">awesome video content<\/a> and running a <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/youtube-channels\/\" rel=\"noopener\">great YouTube channel<\/a>, but if you <strong>don\u2019t go an extra mile to promote it, gaining new subscribers becomes a challenge<\/strong>.<\/p>\n<p>Think of it as a funnel. To become your subscriber, one has to find your video via YouTube search or through a referral link, they would <strong>watch it, and then if they find it interesting enough, they would subscribe to your channel<\/strong>.<\/p>\n<p>However, it is natural for people to \u201cfall out\u201d at any step. Say, out of 10 people who have discovered your video, only 8 will choose to watch it, 6 will watch it till the end, and 3 of them will subscribe.<\/p>\n<p>In this article, I\u2019ve gathered <strong>best practices to help you drive more attention to your YouTube channel<\/strong> that too, at zero cost.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/youtube-channels-to-spend-hours-on\/\" class=\"ref-block__link\" title=\"Read More: 40 YouTube Channels You Can Spend Hours On\" rel=\"bookmark\"><span class=\"screen-reader-text\">40 YouTube Channels You Can Spend Hours On<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/youtube-channels-to-spend-hours-on.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-22765 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/youtube-channels-to-spend-hours-on.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">40 YouTube Channels You Can Spend Hours On<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tThe Internet has gifted us with many things. Along with e-mail and other things, we have also received...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>Write relevant titles and descriptions<\/h2>\n<p>Speaking the same language as your audience is crucial, and while you might want to get creative with titles, you should <strong>use the exact terms you want your video to appear to<\/strong>. YouTube search engine works similarly to Google, so be specific and use the <strong>keywords your prospect viewers would use<\/strong>.<\/p>\n<p>Unsure of your word choice or the topic? Go to <strong>Google Trends and type your ideas to compare the level of interest<\/strong> for each of them.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/2-google-trends.jpg\" alt=\"google trends\" width=\"800\" height=\"339\"><\/figure>\n<p>Similarly, descriptions are believed to have little impact on optimization, yet, it doesn\u2019t mean you should not care about them or simply use them to repeat your keywords.<\/p>\n<p>For instance, type \u201c10 breakfast recipes\u201d in YouTube search, and you\u2019ll see <strong>dozens of videos with the same title<\/strong>. Chances are, your video will also end up surrounded by uploads on the same topic. In such a case, <strong>the first line of video description is the great way to stand out<\/strong>. Use it to explain how your video is different, and why it\u2019s worth watching.\u00a0\u00a0<\/p>\n<h2>Create custom thumbnails<\/h2>\n<p>Many <strong>newbie YouTubers believe thumbnails aren\u2019t important<\/strong> because they have no influence on the search engine and will not help a video appear on the first page of YouTube.<\/p>\n<p>However, just like descriptions, <strong>thumbnails have a tremendous impact on your video click-through rate<\/strong>. In other words, it often depends on the thumbnail, whether a person chooses to watch one video over another.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/3-thumbnail.jpg\" alt=\"thumbnail\" width=\"800\" height=\"339\"><\/figure>\n<h2>Organize videos into playlists<\/h2>\n<p>There are two unobvious benefits of creating playlists. First, along with thumbnails, <strong>playlists make your channel organized and easier to navigate<\/strong>. That means, viewers are likely to spend more time on it exploring the topic they are interested in. Second, <strong>playlists bring optimization value and help you appear in search results<\/strong>.<\/p>\n<p>Think of it this way \u2013 a <strong>title and a description of a playlist is an additional piece of information for YouTube algorithm<\/strong> to understand what your videos are about. Why would you miss an opportunity to repeat keywords and increase chances of getting discovered?<\/p>\n<h2>Start videos with a bang<\/h2>\n<p>Have you heard about the attention span of an average person today? It\u2019s between 8 and 12 seconds, to be exact. For the video blogging industry that means <strong>if you don\u2019t capture a viewer\u2019s attention in those first seconds, consider him lost<\/strong>.<\/p>\n<p>To see how attention-grabbing your videos are, go to Creator Studio \u2013 Analytics \u2013 Audience retention. The graphic shows the percentage of audience dropping off as the video continues. In the graphic below, <strong>40% of viewers lost their interest after a minute, and just a little over 20% watched the video till the end<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/4-audience-retention.jpg\" alt=\"audience retention\" width=\"800\" height=\"339\"><\/figure>\n<p>The <strong>industry benchmark is 50%<\/strong>, which means the majority of videos are only watched halfway through. Yet, if you notice a large audience drop-off in the first 10 seconds or so, that means your introduction needs to be improved.<\/p>\n<h2>Get to the point right away<\/h2>\n<p>Don\u2019t waste time on a long intro or a vague talk. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=C3u2VasrA4M\">Brian Dean<\/a>, an SEO and content marketing expert, recommends using a \u201cPPP formula\u201d, which stands for Preview, Proof, Preview.<\/p>\n<p>According to Brian, once you get someone watch the first 15 seconds of your video, chances are <strong>they will watch it till the end<\/strong>. To do that, use those precious seconds to tell the viewers what your video is about, explain why they should trust you, and <strong>add a short teaser or a sneak peek to spark the interest and motivate viewers<\/strong> to stay till the end.<\/p>\n<p>Resist the temptation of using special effects \u2013 they are often distracting. Play with <strong>minimalistic contoured text and smooth transitions instead<\/strong>. To stick to a zero-budget plan, check out free programs capable of non-linear <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/free-online-video-editors\/\" rel=\"noopener\">video editing<\/a>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/ios-android-video-editing-apps\/\" class=\"ref-block__link\" title=\"Read More: 10 Best Video Editing Apps For iOS & Android\" rel=\"bookmark\"><span class=\"screen-reader-text\">10 Best Video Editing Apps For iOS & Android<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/ios-android-video-editing-apps.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-21606 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/ios-android-video-editing-apps.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">10 Best Video Editing Apps For iOS & Android<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tAlthough a mobile video editor can't compete with heavy video editing suites like Adobe Premiere Pro and Final...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>End with a Call-to-Action<\/h2>\n<p>Here is what every successful marketer knows: if you don\u2019t ask, people won\u2019t react. Remember about the attention span and the world of constant distractions we live in? This is exactly why call-to-action is needed.<\/p>\n<p>Even if someone enjoyed your video, there is a chance they would <strong>simply forget to give it a thumbs up or subscribe to your channel<\/strong>. So, it\u2019s up to you to remind them. You\u2019ve worked hard to create this video and provide value for the viewers, so <strong>there is no reason to be shy about asking for a little love in return<\/strong>.<\/p>\n<p>Annotations used to be a nice additional tool to get subscribers, but a personal request is always more efficient. <strong>Motivate viewers to become a part of your audience<\/strong> by saying what they should expect from your next videos, and what it is there for them.<\/p>\n<h2>Make use of end screens and cards<\/h2>\n<p>Annotations were discontinued in May however, you\u2019ve already heard about the end screen and cards. If you haven\u2019t employed them for your channel yet, it\u2019s about time, because the <strong>combination of cards and end screens is a five times more powerful and authentic way for keeping viewers engaged<\/strong> with your content. Best of all, they are mobile-friendly and work in YouTube app.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/6-end-screen.jpg\" alt=\"6-end-screen\" width=\"800\" height=\"339\"><\/figure>\n<p>The best practice here is to avoid video interruptions and screen clutter. Stick to a minimalistic approach and don\u2019t link to more than two videos on the end screen.<\/p>\n<p>To make sure your end screen strategy is efficient, go to <strong>Creator Studio &gt; Analytics &gt; Interaction reports &gt; End screens<\/strong>. You\u2019ll be able to see how many clicks each end screen element gets versus how many times it is shown.<\/p>\n<h2>Thoughtfully reply to every comment<\/h2>\n<p>Trolling aside, <strong>leaving a comment actually takes some time and dedication<\/strong> \u2013 be it YouTube or any other social network. Your responsiveness means you appreciate the effort and you care. <strong>Encourage discussions in your videos, ask questions, create polls<\/strong> (you can use Cards for that), and interact with every comment you receive.<\/p>\n<p>Besides, there is a nice bonus here: comments, along with the number of likes and subscriptions are <strong>signals to YouTube search engine that your video deserves attention<\/strong>. Yet, please don\u2019t try to game the system by leaving meaningless comments just for the sake of quantity. It is miserable and likely to <strong>turn your prospect commentators away<\/strong>.<\/p>\n<h2>Cross-promote your videos through social media<\/h2>\n<p><strong>Cross-promoting your content on various platforms<\/strong> is a tremendous way to get discovered by new audience. The truth is, you never know how your next subscriber will find your channel: <strong>clicking a referral link, browsing Twitter hashtags, or scrolling Facebook newsfeed<\/strong>. Therefore, being present on multiple platforms is beneficial for growing a community.<\/p>\n<p>Your promotion workflow may include embedding a video into a blog post, <strong>sharing it via Twitter, publishing on Facebook and Pinterest<\/strong>. It\u2019s all about repurposing. If you want to sound authentic \u2013 craft your messages differently for each platform. It probably takes just extra 10 minutes, yet, pays off in the long run.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/8-social-media.jpg\" alt=\"social media\" width=\"800\" height=\"339\"><\/figure>\n<p>To analyze how well your cross-promotion strategy is performing, go to <strong>Creator Studio &gt; Analytics &gt; Traffic sources &gt; External<\/strong>. You\u2019ll see the exact volume of traffic coming from websites linking to your videos, or having them embedded.<\/p>\n<p><strong>Pro tip: <\/strong>If you have a Facebook page for your channel, you can experiment with promoting your posts for new audiences for as little as $5 to see if it works for you.<\/p>\n<h2>Be an active member of niche communities<\/h2>\n<p>Whether you are a drone video blogger, a makeup artist, a gamer, or a language teacher \u2013 <strong>there are forums and communities for every field<\/strong>. Start participating in your niche community.<\/p>\n<p>Your goal is to <strong>make sure people know what you\u2019re working on<\/strong>, without being a spammer. Don\u2019t just share links to your videos, but rather provide your opinion and advice, while <strong>having a link to your channel in your bio or signature<\/strong>.<\/p>\n<h2>Collaborate with other YouTubers<\/h2>\n<p>It\u2019s important for YouTubers to collaborate because it\u2019s a way to get exposed to a new audience, and a fun overall experience.<\/p>\n<p><strong>Reach out to those YouTubers who can provide additional value<\/strong> for your audience. If you review smartphones, look for those reviewing apps or mobile accessories; if you talk about makeup trends, you might want to collaborate with fashionistas; DIY YouTubers can successfully collaborate with each other\u2026 you got the idea.<\/p>\n<p>You can even <strong>ask your subscribers what other channels they watch<\/strong> to get a better picture of what they are interested in.<\/p>\n<h2>Conclusion<\/h2>\n<p>Promoting a YouTube channel is not an easy job, no matter how you put it. Moreover, you\u2019ll have to find the combination of tactics that work better for you \u2013 and it\u2019s always a trial and error path. Creativity and determination help a lot, and I hope some ideas described in this post \u2013 too.<\/p>\n<p>Let us know in comments, what your favorite zero-budget promotion tricks are!<\/p>","protected":false},"excerpt":{"rendered":"<p>You may be producing awesome video content and running a great YouTube channel, but if you don\u2019t go an extra mile to promote it, gaining new subscribers becomes a challenge. Think of it as a funnel. To become your subscriber, one has to find your video via YouTube search or through a referral link, they&hellip;<\/p>\n","protected":false},"author":442,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[740,321],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Promote Your YouTube Channel (With Zero Budget) - Hongkiat<\/title>\n<meta name=\"description\" content=\"You may be producing awesome video content and running a great YouTube channel, but if you don&#039;t go an extra mile to promote it, gaining new subscribers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/promote-youtube-channel-zero-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your YouTube Channel (With Zero Budget)\" \/>\n<meta property=\"og:description\" content=\"You may be producing awesome video content and running a great YouTube channel, but if you don&#039;t go an extra mile to promote it, gaining new subscribers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/promote-youtube-channel-zero-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-26T15:01:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T11:27:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/promote-youtube-channel-zero-budget\/2-google-trends.jpg\" \/>\n<meta name=\"author\" content=\"Nina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/\"},\"author\":{\"name\":\"Nina\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/16a4de5a639c8b57c446ab98fa0270ae\"},\"headline\":\"How to Promote Your YouTube Channel (With Zero Budget)\",\"datePublished\":\"2018-01-26T15:01:40+00:00\",\"dateModified\":\"2022-07-13T11:27:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/\"},\"wordCount\":1617,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/promote-youtube-channel-zero-budget\\\/2-google-trends.jpg\",\"keywords\":[\"Online Marketing\",\"YouTube\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/promote-youtube-channel-zero-budget\\\/\",\"name\":\"How to Promote Your YouTube Channel (With Zero Budget) - 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