{"id":42908,"date":"2018-01-05T21:01:47","date_gmt":"2018-01-05T13:01:47","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=42908"},"modified":"2022-10-14T19:55:07","modified_gmt":"2022-10-14T11:55:07","slug":"managing-promoting-your-online-courses","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/","title":{"rendered":"Managing and Promoting Your Online Courses"},"content":{"rendered":"<p><a href=\"https:\/\/www.hongkiat.com\/blog\/free-online-courses\/\">E-learning market<\/a> has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company employees, millions of people are now depending on online courses to ramp up their skills.<\/p>\n<p>Going with the trend, a lot of learned individuals <strong> join the e-learning bandwagon as a teacher<\/strong> or mentor and share their knowledge with online learners. They work hard to create a course, but when it gets rolled out in the market, they don\u2019t get the desired response \u2013 sometimes, no response at all.<\/p>\n<p>Well, this problem can be solved if you know how to properly manage and promote your online course. So, in this article, I\u2019ll give you some tips to better <strong>create, manage and promote your online course<\/strong>, so you can make your online course a best-seller. Read on to know more.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/questions-paid-online-courses\/\" rel=\"noopener\">5 Questions to Ask Before Signing Up for a Paid Online Course<\/a><\/p>\n<h2>Leverage technology<\/h2>\n<p>To create an online course, you\u2019ll need a <strong>learning management system (LMS)<\/strong>. LMS software help you create, manage, and deliver online courses and are <strong>widely used in knowledge industries<\/strong> such as healthcare, education, software development, law, etc.<\/p>\n<p>With this regard, Kajabi is a good LMS for beginners and as well as established online content entrepreneurs. This tool packages <strong>every feature you need to create, host, and distribute online courses<\/strong> in an easy-to-use interface.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg\" alt=\"kajabi\" width=\"1044\" height=\"522\"><\/figure>\n<p>Kajabi\u2019s <strong>preset landing pages<\/strong> make it easy for you to set up the landing page for your online course in a jiffy. Then, you can use <strong>sales pages, thank you pages, squeeze pages, home pages, and download pages<\/strong>, all via preset templates.<\/p>\n<p>It helps you <strong>build a mailing list<\/strong> via your landing pages; users add their email ID in exchange for freebie content, and you get a lead to market your content to.<\/p>\n<h2>Get a safe and efficient storage solution <\/h2>\n<p>Apart from a learning management system, you will need other enabler tools to create online content with ease.<\/p>\n<p>Among these, <strong>cloud storage solutions are at the forefront<\/strong>, letting you store all your valuable digital course content online, for free access anywhere, and without worrying about safeguarding content on disks and drives. With cloud storage options like Google Drive, Dropbox, and Box you can safely and easily enable collaborations on shared documents.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/icloud-gdrive-onedrive-dropbox\/\" rel=\"noopener\">Cloud Storage Face-off: iCloud vs Google Drive vs OneDrive vs Dropbox<\/a><\/p>\n<h2>Better your project management<\/h2>\n<p>As your online course gains pace, you will find yourself juggling several responsibilities such as:<\/p>\n<ul>\n<li>Brainstorming on new content ideas.<\/li>\n<li>Sticking to the content creation schedule.<\/li>\n<li>Creating videos and podcasts.<\/li>\n<li>Creating assessment material, and then conducting assessments.<\/li>\n<li>Proofreading the content for typos and errors.<\/li>\n<\/ul>\n<p>Before operations become a mess, bring in an intuitive and <strong>powerful project management and collaboration tool<\/strong> such as <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/trello.com\/\">Trello<\/a>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/Trello-2.jpg\" alt=\"Trello\" width=\"1044\" height=\"522\"><\/figure>\n<p>With Trello, you can <strong>leverage its \u2018boards\u2019 and \u2018cards\u2019 to create mini-projects<\/strong>. With boards, you can define independent projects\/task\/etc., and with cards, you can define the tasks to be performed within a board, with due dates, assignees, etc.<\/p>\n<p>Also, <strong>collaboration is at Trello\u2019s core<\/strong>, so for online education businesses with growing teams, this is a terrific tool.<\/p>\n<h2>Raise the \u2018Visual\u2019 quality game <\/h2>\n<p>Your online course content needs to pack a punch, as does the marketing material you use to promote it. This is where <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.canva.com\/\">Canva<\/a> comes to the fore. This <strong>online design solution connects you to an ever-expanding library of more than a million stock images and designs<\/strong>.<\/p>\n<p>Creating flyers, pamphlets, posters, banners, brochures, infographics, apart from <strong>mind maps, Venn diagrams, histograms, pie charts, and bar graphs<\/strong> \u2013 it\u2019s a breezy affair with Canva. And, for beginners, the great news is that it\u2019s free, albeit with some limitations.<\/p>\n<p>Moreover, if you wish to <strong>share stock photos directly across your social channels<\/strong> then platforms like <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/burst.shopify.com\/\">Burst<\/a> can be a good choice.\u00a0<\/p>\n<h2>Deliver branded webinars<\/h2>\n<p><strong>Webinars are the heart and soul of your e-learning business<\/strong>. You just can\u2019t afford to go wrong with your webinars, right from the content plan to course delivery.<\/p>\n<p>With regards to <strong>creating engaging webinars<\/strong>, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/clickmeeting.com\/\">ClickMeeting<\/a> is a great tool. It helps you organize productive and flawless webinars without constraints around device, OS, or browser compatibility. You can also <strong>brand your webinar events like a professional with custom invitations<\/strong>, branded registration pages, and waiting rooms.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/Clickmeeting-3.jpg\" alt=\"clickmeeting\" width=\"1044\" height=\"522\"><\/figure>\n<p>Webinar features include <strong>presentations, whiteboards, audio mode, polls and surveys, screen sharing<\/strong>, and even a toll-free number. Its analytical capabilities help you with webinar and attendee stats. Then, you\u2019ve got webinar storage, thank you pages, and webinar recording options.<\/p>\n<h2>Tips for more conversions and higher revenues<\/h2>\n<p>To give the much-needed boost to your online course, trust these tips:<\/p>\n<h3>Adopt the sales funnel approach<\/h3>\n<p>Your prospects will need time before they can press the Subscribe\/Attend\/Pay Now buttons. Take advantage of your <strong>successful course from the past to create promotional material<\/strong> for top of the sales funnel activity.<\/p>\n<p>As they start engaging with your brand, surveys, social content <strong>shares, and blog post comments, etc., will slowly lead them to the bottom of the pipeline<\/strong>, where they will readily pay for your content.<\/p>\n<h3>Repurpose your course content for marketing <\/h3>\n<p>Online courses have a tremendous edge over businesses from other markets \u2013 \u2018content\u2019 is their product, and they can leverage their used content for extensive content marketing. Some tips:<\/p>\n<ul>\n<li>Upload 10-20% of your course videos on YouTube and market your channel.<\/li>\n<li>Pay some freelancers to transcribe your videos, and convert the transcripts into a readable long-form blog post as well as several short-form social media posts, linking to your landing pages.<\/li>\n<li>Extract audio from your webinar videos, and convert them into podcasts.<\/li>\n<li>Schedule your content posts for social media via <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/buffer.com\/\">Buffer<\/a>, and set up an automated email marketing campaign via <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a><\/li>\n<\/ul>\n<p>With so much content available in so many formats, you can easily ramp up your <strong>online course brand\u2019s digital marketing via backlinks, email marketing (freebies), blogging, and social media posts<\/strong>.<\/p>\n<h2>Concluding remarks<\/h2>\n<p>With the e-learning market growing by leaps and bounds, it is the perfect time for you to raise your game and take your online course business to the next level. With the tips, tools, and methods shared in this guide, you can quickly scale up your online course content creation and promotion campaigns. So get started today.<\/p>","protected":false},"excerpt":{"rendered":"<p>E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company employees, millions of people are now depending on online courses to ramp up their skills. Going with the trend, a lot of learned individuals join the e-learning bandwagon as a teacher&hellip;<\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3411],"tags":[740],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Managing and Promoting Your Online Courses - Hongkiat<\/title>\n<meta name=\"description\" content=\"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing and Promoting Your Online Courses\" \/>\n<meta property=\"og:description\" content=\"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-05T13:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T11:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg\" \/>\n<meta name=\"author\" content=\"Joydeep Bhattacharya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joydeep Bhattacharya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/\"},\"author\":{\"name\":\"Joydeep Bhattacharya\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/823bd7f2f0521a11cd013902e086749a\"},\"headline\":\"Managing and Promoting Your Online Courses\",\"datePublished\":\"2018-01-05T13:01:47+00:00\",\"dateModified\":\"2022-10-14T11:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/\"},\"wordCount\":1048,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/managing-promoting-your-online-courses\\\/kajabi-1.jpg\",\"keywords\":[\"Online Marketing\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/\",\"name\":\"Managing and Promoting Your Online Courses - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/managing-promoting-your-online-courses\\\/kajabi-1.jpg\",\"datePublished\":\"2018-01-05T13:01:47+00:00\",\"dateModified\":\"2022-10-14T11:55:07+00:00\",\"description\":\"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/managing-promoting-your-online-courses\\\/kajabi-1.jpg\",\"contentUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/managing-promoting-your-online-courses\\\/kajabi-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/managing-promoting-your-online-courses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Managing and Promoting Your Online Courses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/\",\"name\":\"Hongkiat\",\"description\":\"Tech and Design Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\",\"name\":\"Hongkiat.com\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-content\\\/uploads\\\/hkdc-logo-rect-yoast.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/wp-content\\\/uploads\\\/hkdc-logo-rect-yoast.jpg\",\"width\":1200,\"height\":799,\"caption\":\"Hongkiat.com\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hongkiatcom\",\"https:\\\/\\\/x.com\\\/hongkiat\",\"https:\\\/\\\/www.pinterest.com\\\/hongkiat\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/823bd7f2f0521a11cd013902e086749a\",\"name\":\"Joydeep Bhattacharya\",\"description\":\"Joydeep is a writer for Hongkiat.com. He is also an inbound marketer and author of SEO blog seosandwitch.com and has been associated with the field of internet marketing since 2009. He has a passion for SEO, SMO and PPC marketing.\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/author\\\/joydeep_bhattacharya\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Managing and Promoting Your Online Courses - Hongkiat","description":"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/","og_locale":"en_US","og_type":"article","og_title":"Managing and Promoting Your Online Courses","og_description":"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company","og_url":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/","og_site_name":"Hongkiat","article_publisher":"https:\/\/www.facebook.com\/hongkiatcom","article_published_time":"2018-01-05T13:01:47+00:00","article_modified_time":"2022-10-14T11:55:07+00:00","og_image":[{"url":"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg","type":"","width":"","height":""}],"author":"Joydeep Bhattacharya","twitter_card":"summary_large_image","twitter_creator":"@hongkiat","twitter_site":"@hongkiat","twitter_misc":{"Written by":"Joydeep Bhattacharya","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#article","isPartOf":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/"},"author":{"name":"Joydeep Bhattacharya","@id":"https:\/\/www.hongkiat.com\/blog\/#\/schema\/person\/823bd7f2f0521a11cd013902e086749a"},"headline":"Managing and Promoting Your Online Courses","datePublished":"2018-01-05T13:01:47+00:00","dateModified":"2022-10-14T11:55:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/"},"wordCount":1048,"commentCount":0,"publisher":{"@id":"https:\/\/www.hongkiat.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg","keywords":["Online Marketing"],"articleSection":["E-Commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/","url":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/","name":"Managing and Promoting Your Online Courses - Hongkiat","isPartOf":{"@id":"https:\/\/www.hongkiat.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#primaryimage"},"image":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg","datePublished":"2018-01-05T13:01:47+00:00","dateModified":"2022-10-14T11:55:07+00:00","description":"E-learning market has shown a humungous growth in the past 5 years. From college students and stay-at-home moms to retirees and even regular company","breadcrumb":{"@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#primaryimage","url":"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg","contentUrl":"https:\/\/assets.hongkiat.com\/uploads\/managing-promoting-your-online-courses\/kajabi-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hongkiat.com\/blog\/managing-promoting-your-online-courses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hongkiat.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Managing and Promoting Your Online Courses"}]},{"@type":"WebSite","@id":"https:\/\/www.hongkiat.com\/blog\/#website","url":"https:\/\/www.hongkiat.com\/blog\/","name":"Hongkiat","description":"Tech and Design Tips","publisher":{"@id":"https:\/\/www.hongkiat.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hongkiat.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hongkiat.com\/blog\/#organization","name":"Hongkiat.com","url":"https:\/\/www.hongkiat.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hongkiat.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hongkiat.com\/blog\/wp-content\/uploads\/hkdc-logo-rect-yoast.jpg","contentUrl":"https:\/\/www.hongkiat.com\/blog\/wp-content\/uploads\/hkdc-logo-rect-yoast.jpg","width":1200,"height":799,"caption":"Hongkiat.com"},"image":{"@id":"https:\/\/www.hongkiat.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hongkiatcom","https:\/\/x.com\/hongkiat","https:\/\/www.pinterest.com\/hongkiat\/"]},{"@type":"Person","@id":"https:\/\/www.hongkiat.com\/blog\/#\/schema\/person\/823bd7f2f0521a11cd013902e086749a","name":"Joydeep Bhattacharya","description":"Joydeep is a writer for Hongkiat.com. He is also an inbound marketer and author of SEO blog seosandwitch.com and has been associated with the field of internet marketing since 2009. He has a passion for SEO, SMO and PPC marketing.","url":"https:\/\/www.hongkiat.com\/blog\/author\/joydeep_bhattacharya\/"}]}},"jetpack_featured_media_url":"https:\/\/","jetpack_shortlink":"https:\/\/wp.me\/p4uxU-ba4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/posts\/42908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/comments?post=42908"}],"version-history":[{"count":4,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/posts\/42908\/revisions"}],"predecessor-version":[{"id":62847,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/posts\/42908\/revisions\/62847"}],"wp:attachment":[{"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/media?parent=42908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/categories?post=42908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/tags?post=42908"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.hongkiat.com\/blog\/wp-json\/wp\/v2\/topic?post=42908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}