{"id":42884,"date":"2017-12-29T23:01:30","date_gmt":"2017-12-29T15:01:30","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=42884"},"modified":"2022-07-15T17:43:04","modified_gmt":"2022-07-15T09:43:04","slug":"identify-fake-reviews-on-amazon","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/identify-fake-reviews-on-amazon\/","title":{"rendered":"How to Identify Fake Amazon Reviews"},"content":{"rendered":"

Fake reviews are one of the biggest hurdles in the way of a good online shopping experience<\/a>. Like all other online shopping sites, the menace of fake reviews also plague the e-commerce giant \u2013 Amazon<\/strong>.<\/p>\n

Though Amazon tries hard to weed out the fake reviews, however as a buyer, we need to play our part. Spending a few minutes<\/strong> before making a purchase is all it takes to not get scammed by those glowing 5 stars<\/strong>.<\/p>\n

So in this post, I\u2019ll help you identify fake reviews with a few tricks that help me make sound shopping decisions.<\/p>\n

Note: <\/strong>As an example, I will be using this new MaxBoost Google Pixel 2 case<\/a> that my analysis (and my gut) tells me has fake reviews.<\/p>\n

Read Also:<\/strong> Online Shopping Tips You Should Already Know<\/a><\/p>\n

Understanding the current situation<\/h2>\n

Before I dive into helping you spot fake reviews on Amazon, let\u2019s understand the current situation of review system.<\/p>\n

As I said before, many of the fake reviews are identified and removed by Amazon\u2019s automatic systems<\/strong>, as well as through their manual efforts. As incentivized reviews also got banned last year, sellers now have no reliable way to get paid reviews<\/strong> (apart from Amazon Vine<\/a>).<\/p>\n

As dumb reviewers are easy to detect, sellers are now hiring professional reviewers<\/strong>. These sophisticated fake reviewers understand the system very well and know how to cheat it without Amazon or the buyer<\/strong> finding out easily. Here is an example of a sophisticated reviewer<\/a> who makes a living by providing fake reviews.<\/p>\n

Therefore, I will refrain from listing dumb mistakes that these fake reviewers used to make, most sophisticated ones won\u2019t be making those mistakes. Instead, I\u2019ll focus on review patterns and basic need of sellers<\/strong> and how these reviewers fulfill them.<\/p>\n

Check the oldest reviews first<\/h2>\n

When do the sellers need fake reviews the most? Of course, when they first list their item on Amazon. Initially, no one knows the product, so the seller needs a ton of 5-star ratings<\/strong> to make the product visible in search results and attract customers.<\/p>\n

So, if you want to see whether the seller has used fake reviews, then check the oldest ones. Here\u2019s how to access them:<\/p>\n

    \n
  1. In the Customer reviews<\/strong> section, click on See all (total reviews in digits) customer reviews<\/strong> link under the rating bars.<\/li>\n
    \"See<\/figure>\n
  2. Now scroll to the bottom<\/strong> and click on the very last page. In my case, it\u2019s 17.<\/li>\n
    \"last<\/figure>\n<\/ol>\n

    There are multiple clues that can help you identify fake reviews here<\/strong>, below are the few important ones:<\/p>\n