{"id":38294,"date":"2017-10-12T23:01:02","date_gmt":"2017-10-12T15:01:02","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=38294"},"modified":"2022-10-18T20:12:19","modified_gmt":"2022-10-18T12:12:19","slug":"launching-new-wordpress-site-part-2","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/launching-new-wordpress-site-part-2\/","title":{"rendered":"Launching a New WordPress Site &#8211; Part 2: On-Site Tasks"},"content":{"rendered":"<p><strong>Launching a new WordPress site<\/strong> involves many different tasks. The first part of this article looked into <strong>off-site tasks<\/strong> you need to execute outside of the WordPress dashboard, such as hosting, FTP connection, search engine registration, etc. In this second part, we\u2019ll have a look into <strong>on-site tasks<\/strong> you need to accomplish from the administration panel of your WordPress website.<\/p>\n<p>On-site tasks mainly involve the <strong>configuration of WordPress settings<\/strong> and the <strong>installation of plugins and a theme<\/strong>. There are other tasks developers may want to do, for instance adding custom functions, but I won\u2019t discuss these in this article.<\/p>\n<p>You need to perform all of these tasks <strong>from your WordPress admin area<\/strong> to which you can <strong>log in at the <code>http:\/\/www.yoursite.com\/wp-admin<\/code> URL<\/strong> with the username and password you created when you installed WordPress.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/launching-new-wordpress-site-part-1\/\" class=\"ref-block__link\" title=\"Read More: Launching a New WordPress Site \u2013 Part 1: Off-Site Tasks\" rel=\"bookmark\"><span class=\"screen-reader-text\">Launching a New WordPress Site \u2013 Part 1: Off-Site Tasks<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/launching-new-wordpress-site-part-1.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-38228 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/launching-new-wordpress-site-part-1.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Launching a New WordPress Site \u2013 Part 1: Off-Site Tasks<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tWhile WordPress and other content management systems make launching a new website much easier than before, it's still...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Install a security plugin<\/h2>\n<p>WordPress sites are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.infosecurity-magazine.com\/news\/16000-wordpress-sites-have-been\/\">hacked like crazy<\/a>, so the first thing you should do after logging into your new WordPress site is <strong>installing a security plugin<\/strong>.<\/p>\n<p>There are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/security\/\">many security plugins<\/a> you can choose from, however <strong>use only one<\/strong> at the same time, as the features <strong>frequently overlap<\/strong>, and it can cause problems if two plugins try to do the same thing such as login security or IP blacklisting.<\/p>\n<p>If you want to <strong>host comments<\/strong> or <strong>have a contact form<\/strong> you\u2019ll also need an <strong>antispam plugin<\/strong> for security reasons. You can choose a <strong>separate antispam plugin<\/strong> such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/akismet.com\/\">Akismet<\/a>, however some security plugins, such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/bulletproof-security\/\">BulletProof Security<\/a>, <strong>also offer antispam features<\/strong>.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/wordpress-plugins-detect-malicious-codes\/\">9 WordPress Plugins To Detect Malicious Code In Your Site<\/a><\/p>\n<h2>2. Configure your settings<\/h2>\n<p>In the WordPress admin, there are a bunch of <strong>settings you need to configure<\/strong>. You can find them under the <code>Settings<\/code> menu in the left sidebar. Go through them one by one. WordPress admin has a good UX, therefore most of the settings are self-explanatory. Here, I just mention two things you shouldn\u2019t forget about.<\/p>\n<p>If you use an SSL certificate on your site, pay attention that the <strong>WordPress Address (URL)<\/strong> and <strong>Site Address (URL)<\/strong> options in General Settings <strong>use the HTTPS version of your URL<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/01-wp-admin-url-settings.jpg\" width=\"800\" height=\"494\" alt=\"WordPress Admin URL Settings\"><\/figure>\n<p>WordPress comes with a <strong>default permalink structure<\/strong> you can find on the <code>Settings &gt; Permalinks<\/code> admin page. The default structure doesn\u2019t include the name of the post, just an ID (for instance, <code>http:\/\/yoursite.com\/?p=12<\/code>). This permalink structure is <strong>not search engine friendly at all<\/strong>, always change it to one of the other options.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/yoast.com\/wordpress-seo-url-permalink\/\">According to Yoast<\/a>, the most SEO-friendly URL structure is the <strong>post name based structure<\/strong>. Think about which permalink structure would be the best for you <strong><em>before<\/em> you launch the site<\/strong> because later it can be hard to change (as search engines will point to the old URL ).<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/02-wp-admin-permalink-settings.jpg\" width=\"820\" height=\"478\" alt=\"WordPress Admin Permalink Settings\"><\/figure>\n<h2>3. Create users<\/h2>\n<p>Before launching your site, it\u2019s worth thinking through how you want to <strong>manage your users<\/strong>. WordPress has different <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/codex.wordpress.org\/Roles_and_Capabilities\">user roles<\/a><\/strong> (admin, editor, author, contributor, subscriber). <strong>Never give users higher role<\/strong> than what they really need. For instance, a subscriber (a reader who follows your blog) shouldn\u2019t be able to write or edit posts.<\/p>\n<p>Even if your site will have just one user, it\u2019s a good idea to create a <strong>separate non-admin user<\/strong> who authors the posts that go public. This way, it will be harder to find out the username of the admin user. As a rule of thumb, use the admin user <strong>only for configuration and site management<\/strong>.<\/p>\n<p>You can <strong>create new users<\/strong> under the <code>Users &gt; Add New<\/code> menu in the left sidebar.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/user-management-wordpress-plugins\/\">10 WordPress Plugins To Improve User Management<\/a><\/p>\n<h2>4. Install an SEO plugin<\/h2>\n<p>To perform well in search engines, you <strong>need an <abbr title=\"Search Engine Optimization\">SEO<\/abbr> plugin<\/strong> on your site. It\u2019s the best to install and configure the SEO plugin <strong>before you start to create the content<\/strong>, as it <strong>adds extra fields<\/strong> to the \u201cAdd New Post\u201d and \u201cAdd New Page\u201d admin pages. (On the screenshot below, you can see some of the extra fields the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a> plugin adds below the post editor.)<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/03-extra-seo-fields.jpg\" width=\"770\" height=\"688\" alt=\"Extra SEO Fields added by All in One SEO Pack\"><\/figure>\n<p>The two most popular SEO plugins are <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a><\/strong> and <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a><\/strong>. Both are great, choose whichever you like more (or a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/seo\/\">third one<\/a> if you want to experiment). WP Beginner has an excellent (and fresh) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wpbeginner.com\/opinion\/yoast-seo-vs-all-in-one-seo-pack-which-is-the-best-wordpress-seo-plugin\/\">Yoast SEO vs. All in One SEO Pack article<\/a>, it\u2019s worth a look.<\/p>\n<p>Both All in One SEO and Yoast SEO allow you to <strong>link your Google & Bing Webmaster Tools accounts<\/strong> to your WordPress site.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/wp-beginners-power-charge-for-seo\/\">WordPress For Beginners: Power Charge Your Site For SEO<\/a><\/p>\n<h2>5. Create your content<\/h2>\n<p>You will also <strong>need some content<\/strong> on your site. A basic WordPress install allows you to create <strong>two page-level content types: posts and pages<\/strong>. Posts are dated therefore excellent <strong>for a blog<\/strong>, while pages come without dates therefore great <strong>for permanent content<\/strong> such as About pages, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/contact\/\">Contact pages<\/a>, and legal documents.<\/p>\n<p>Also pay attention to <strong>taxonomies<\/strong>: <strong>tags and categories<\/strong>, as they highly impact how your users perceive your site. You can <strong>manage your tags and categories<\/strong> under the <code>Post &gt; Categories<\/code> and <code>Post &gt; Tags<\/code> menus in the left sidebar.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/wordpress-post-revisions-guide\/\">Ultimate Guide to WordPress Post Revisions<\/a><\/p>\n<h2>6. Add social buttons<\/h2>\n<p>There are two kinds of social buttons you can add to your site: <strong>share and follow buttons<\/strong>. Share buttons go before or after each post (or page) and they allow users to <strong>share that particular post<\/strong> on different social media websites such as Facebook or Twitter.<\/p>\n<p>Follow buttons usually go either to the header or to the footer (sometimes to the sidebar), and they let users <strong>follow your social media accounts<\/strong>. You need a <strong>separate account<\/strong> on each social medium in order to connect it to your WordPress site.<\/p>\n<p>There are <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/social\/\">many free social media plugins<\/a><\/strong> in the WordPress repo. You may need <strong>different plugins<\/strong> for follow and share buttons, however there are some, for instance the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/add-to-any\/\">AddtoAny Share Buttons<\/a> plugin, that <strong>perform both tasks<\/strong>.<\/p>\n<figure><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/add-to-any\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/04-addtoany-wp-plugin.jpg\" width=\"718\" height=\"454\" alt=\"AddToAny Sharing Plugin for WordPress\"><\/a><\/figure>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/wordpress-speed-optimization-social-sharing-icons\/\">WordPress Speed Optimization with Custom Social Sharing Icons<\/a><\/p>\n<h2>7. Activate & customize a theme<\/h2>\n<p>Apart from plugins, your WordPress site will also <strong>need a theme<\/strong>. Your default WordPress install comes with either the <strong>annual default WordPress theme<\/strong> (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/themes\/twentyseventeen\/\">Twenty Seventeen<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/themes\/twentysixteen\/\">Twenty Sixteen<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/themes\/twentyfifteen\/\">Twenty Fifteen<\/a>, etc.) or with a <strong>theme authored by the hosting provider<\/strong>.<\/p>\n<p>There are several free and commercial (paid) WordPress themes, choose one that <strong>fits with the goals of your website<\/strong>. For instance, there are <a href=\"https:\/\/www.hongkiat.com\/blog\/colorful-porfolio-wordpress-themes\/\">portfolio themes<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/free-professional-wordpress-themes\/\">business themes<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/advanced-multipurpose-wordpress-themes\/\">multipurpose themes<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/church-wordpress-themes\/\">church themes<\/a>, <a href=\"https:\/\/www.hongkiat.com\/blog\/accessibility-ready-wordpress-themes\/\">accessibility-ready themes<\/a>, and many others.<\/p>\n<p>You can browse official (reviewed by the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/make.wordpress.org\/themes\/handbook\/review\/\">Theme Review Team<\/a>) WordPress themes either in the <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/themes\/browse\/popular\/\">WordPress Theme Directory<\/a><\/strong> or <strong>in your WordPress admin area<\/strong>, under the <code>Appearance &gt; Themes &gt; Add New<\/code> menu.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/05-wp-admin-add-new-theme.jpg\" width=\"800\" height=\"457\" alt=\"WP Admin Add New Theme page\"><\/figure>\n<p>After <strong>activating the theme<\/strong>, you can <strong>customize it<\/strong>, using the theme customizer under the <code>Appearance &gt; Customize<\/code> menu.<\/p>\n<p>You can perform most of the theme customization using the theme customizer, however need to <strong>create the menu(s) separately<\/strong>. You can do that on the <code>Appearance &gt; Menus &gt; Edit Menus<\/code> admin page.<\/p>\n<p>Note that some themes have <strong>more than one menu locations<\/strong> (header menu, footer menu, sidebar menu, etc.). You need to create a <strong>separate menu for each location<\/strong>. You can <strong>assign a menu to a menu location<\/strong> on the <code>Appearance &gt; Menus &gt; Manage Locations<\/code> admin page.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/06-wp-admin-menu-locations.jpg\" width=\"800\" height=\"409\" alt=\"WP Admin Manage Menu Locations page\"><\/figure>\n<h2>8. Connect your site to Google Analytics<\/h2>\n<p>To <strong>connect your WordPress site to your Google Analytics account<\/strong>, you need a plugin. There are <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/google+analytics\/\">many free Google Analytics plugins<\/a><\/strong> in the WordPress plugin repo, their features usually overlap, so <strong>only use one<\/strong> at the same time.<\/p>\n<p>The main goals of a Google Analytics plugin are to <strong>add the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.google-analytics.com\/analytics.js\">belonging JavaScript code<\/a> to your site<\/strong> and to <strong>connect your Google Analytics account to it<\/strong>, however it can have <strong>other additional features<\/strong> as well. You have to <strong>add your Google Analytics ID<\/strong> on the admin page of the plugin.<\/p>\n<p>WPMUDev has a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/premium.wpmudev.org\/blog\/google-analytics-plugins\/\">great article<\/a> that compares different Google Analytics plugins. I personally use <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\">GA Google Analytics<\/a> by Jeff Starr, as it\u2019s about two minutes to set up and does the job well, however concerning your own site, don\u2019t listen to anyone and <strong>decide based on your own needs<\/strong>. For instance, support for the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#forceSSL\">Force SSL<\/a> feature is important for me, that\u2019s one of the reasons I use the aforementioned plugin, however you may have different needs.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-data-tips\/\">20 Must-Know Tips & Tricks To Master Google Analytics Data<\/a><\/p>\n<h2>9. Install a caching plugin<\/h2>\n<p>Your WordPress site will also need a <strong>caching plugin<\/strong>, as caching <strong>highly improves performance<\/strong> (your site will load faster). Caching basically means that web documents, such as HTML pages, and static assets, such as images and scripts, that don\u2019t change frequently are <strong>loaded from a temporary storage<\/strong> (cache).<\/p>\n<p>Make the installation of the caching plugin the <strong>last thing you do before the site launch<\/strong>, as when caching is activated you don\u2019t always see the result of changes immediately unless you <strong>flush the cache<\/strong>.<\/p>\n<p>There are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/search\/caching\/\">many caching plugins<\/a> available in the WP repo, however the two most popular ones are <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\">WP Super Cache<\/a><\/strong> and <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\">W3 Total Cache<\/a><\/strong>. WP Super Cache is easier to set up, therefore it\u2019s a better choice for beginners or for sites that want a reliable caching solution with a quick setup. W3 Total Cache comes with more options but it\u2019s harder to configure. Choose according to your needs.<\/p>\n<figure><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/launching-new-wordpress-site-part-2\/07-w3-total-cache.jpg\" width=\"731\" height=\"233\" alt=\"W3 Total Cache WordPress plugin\"><\/a><\/figure>\n<h2>10. Test the site<\/h2>\n<p>Finally, <strong>don\u2019t forget to test<\/strong> if everything works as excepted. Check all posts and pages, if you have a contact form test if it properly works, try out the social buttons & all the other features you have on your site.<\/p>\n<p>Don\u2019t forget to check the site from <strong>different browsers<\/strong> and from <strong>different mobile devices<\/strong> as well. You can also <strong>use external tools<\/strong>, such as the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tools.pingdom.com\/\">Pingdom Website Speed Test<\/a> or Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile-Friendly Test Tool<\/a>, to analyze performance and discover potential issues.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/not-install-wordpress-plugins\/\">5 Reasons Why I Don\u2019t Install WordPress Plugins<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Launching a new WordPress site involves many different tasks. The first part of this article looked into off-site tasks you need to execute outside of the WordPress dashboard, such as hosting, FTP connection, search engine registration, etc. In this second part, we\u2019ll have a look into on-site tasks you need to accomplish from the administration&hellip;<\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[4663,252],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Launching a New WordPress Site - Part 2: On-Site Tasks - Hongkiat<\/title>\n<meta name=\"description\" content=\"Launching a new WordPress site involves many different tasks. 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