{"id":37669,"date":"2017-08-16T23:01:32","date_gmt":"2017-08-16T15:01:32","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=37669"},"modified":"2022-07-13T19:27:06","modified_gmt":"2022-07-13T11:27:06","slug":"simple-clever-ways-to-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/simple-clever-ways-to-brand-awareness\/","title":{"rendered":"15 Simple and Clever Ways to Build Your Brand Awareness"},"content":{"rendered":"

Have you ever thought of camera film and Kodak is the first thing<\/strong> that comes to your mind? Or you think of a fizzy drink and the name that pops up is Coke? Some brand names<\/a> become so popular that they become synonymous to the actual name<\/strong> of the product. It is a dream of every brand to replace the actual name of a product with their own name. And this is exactly what brand awareness means<\/strong>.<\/p>\n

Brand awareness is a result of deliberate actions taken over time<\/strong> on a constant basis. In this post, I am going to talk about tips and tricks on how to raise your brand awareness<\/strong> and make people talk about it.<\/p>\n

\n\t\t\t\t\tRead Also:<\/strong>\u00a0\n\t\t\t\t\tExamples of Brand Identity Design Done Right<\/a>\n\t\t\t\t<\/p>\n

1. Figure out how people see you<\/h2>\n

Your brand is not about how you see it<\/strong>, it is rather about how other people see your brand. So, the very first step in building your brand is to figure out what other people think of your product or service<\/strong>.<\/p>\n

You can hold a focus group discussion, ask a business coach to conduct a 360 analysis<\/strong>, google yourself and so on.<\/p>\n

2. Give your product for free<\/h2>\n

Yes, you heard me right. Giving your product or service for free you will make people know about your product and its quality<\/strong>, especially if your business just got started. Sampling your product for free or offering pro-bono services<\/strong> are two of the oldest tricks in the book of marketing and brand awareness.<\/p>\n

Don\u2019t worry you can get your profits later when more people will know about your brand<\/strong>. Just make sure your product is so good that people would pay to get it.<\/p>\n

3. Create Infographics<\/h2>\n

Branding is all about visuals, and so, well-designed Infographics<\/a> can be a great way to introduce people to something and give boring information in fun creative way<\/strong>. Spend extra time to include valuable information into your infographic and don\u2019t save money by hiring an amateur designer<\/strong>.<\/p>\n

Especially for online appearance, Inforgraphics play a vital role<\/strong> in creating brand awareness. The more creative and beautiful it is, the more it will get shared on social media.<\/p>\n

4. Grow your community online<\/h2>\n

For small businesses, the online world is a heaven, and a way to have lots of opportunities to build their own community online<\/strong>. You can find your audience and build community on Instagram, Facebook, Twitter, Pinterest and other social media platforms. The key is to share useful information<\/strong> regarding your niche and connect with your clients<\/strong> or customers.<\/p>\n

However, remember, that you can\u2019t be at all places at once, it\u2019s better to choose one social media network and put all your effort in growing your audience there<\/strong>.<\/p>\n

\"girlsmile\"
Photo by Brooke Cagle<<\/figcaption><\/figure>\n

5. Create Referrals<\/h2>\n

To encourage people to try your product or service, you can also create referral programs. Offer some incentive to anyone who refers your brand to another person<\/strong>.<\/p>\n

This is the same approach behind Dropbox\u2019s growing popularity<\/strong>. By giving out a specific amount of free space to the one who refers their service, they have increased their clientele to millions<\/strong>.<\/p>\n

\"celebration\"
rawpixel.com<\/figcaption><\/figure>\n

6. Create a strong name and logo<\/h2>\n

A strong brand should be memorable and recognizable<\/strong>. The name and logo of your product or service will be the first impression of your brand<\/strong> on your potential customers.<\/p>\n

7. Tell your story<\/h2>\n

Everybody likes a good story, so when you have a great emotional story behind your brand<\/strong>, it will automatically attract people\u2019s attention.<\/p>\n

For instance, you can tell people about the problems you faced<\/strong> that made you create your product in the first place. This way, your story will help people see your brand as a solution provider for their own needs<\/strong>.<\/p>\n

8. Don\u2019t try to please everyone<\/h2>\n

Be prepared that not everyone will be a fan of your brand. We are humans and we all have our own tastes and needs.<\/p>\n

Instead, learn to be the best option for a specific group of people<\/strong> \u2013 your target audience. Develop your brand\u2019s own voice and focus yourself on your target audience. Remember that you\u2019re task is to grow your business, not to please everyone<\/strong>.<\/p>\n

9. Spread the word through guest posts<\/h2>\n

Writing guest posts can give credibility to you and promotion to your brand<\/strong>. How so? Well, when you\u2019re in a business for some time you get to know a lot about that specific field and its dynamics<\/strong>. So when you\u2019ll share genuine knowledge that you gained through your own experiences, curious readers will value it a great deal<\/strong>.<\/p>\n

Create an article that digs deep into a topic related to your brand\u2019s niche<\/strong> (you can also try to mention your brand as a problem solver, if the host platform allows you). It will ultimately prompt readers to know more about you and your brand<\/strong>.<\/p>\n

\"guest-posts\"<\/figure>\n

10. Collaborate with other businesses<\/h2>\n

No matter how small or young your business is, you can always try to collaborate with other more established businesses in your niche<\/strong> to get exposure to your name.<\/p>\n

Devise a strategy to work with similar startups to share experience<\/strong> on promotion or events. This way you both can double your effects and get noticed by the audience of other business, and vice versa<\/strong>.<\/p>\n

11. Run a contest<\/h2>\n

It\u2019s the same as giving away a freebie, but with one a few conditions. Running a contest is a great way to bring attention to your brand<\/strong> through a prospect of getting rewarded.<\/p>\n

You can ask people to take selfies as they use your product<\/strong> and share on social media in exchange for a discount or a gift pack, offer them to win prizes by following you<\/strong> on different social networks or writing good comment about your brand.<\/p>\n

12. Seek endorsement from influencers<\/h2>\n

There are people in every field that have great influence on its audience<\/strong>. They can be celebrities or experts of the specific niche, and getting them to endorse your brand can affect its reputation a great deal<\/strong>.<\/p>\n

Send the influencers in your field a sample of your product and ask them to share their honest review on social media<\/strong>, for instance, Instagram or Youtube. This trend greatly prevails among Youtube beauty bloggers. Brands that seek promotion send them their products over for review<\/strong>. So, you too can take a similar route.<\/p>\n

13. Get associated with a social cause<\/h2>\n

The world will never run out of social issues that need peoples\u2019 cooperation<\/strong>. Getting your brand associated with a social cause will be a two-prong strategy i.e., helping that cause and getting your name out through it<\/strong>.<\/p>\n

You can select a cause that is close to your area of work<\/strong>. For instance, a fashion-related brand can work for equal wages or to stop child labor, or a household brand can get associated with environmental issues<\/strong> or something like that.<\/p>\n

\"social-cause\"<\/figure>\n

14. Use \u201cYou\u201d Not \u201cWe\u201d<\/h2>\n

A lot of brands still use the words \u201cwe do this\u201d or \u201cwe do that\u201d. People, in general, are not tempted to listen this kind of communication<\/strong>. Make your brand all about people not about you, and start talking about their problems, not yours. So, use \u201cyou need this\u201d<\/strong> or \u201cit will be in your own interest\u201d<\/strong> instead. This way you\u2019ll show that you care about customer\u2019s needs.<\/p>\n

15. Show Gratitude<\/h2>\n

You can\u2019t imagine the power of the word \u201cthank you\u201d<\/strong> and what wonders it can do for your business. Each time a person orders something from your store or website, adding a simple \u201cthank you\u201d card with 5-10% discount for their next purchase can boost your brand\u2019s favorability manifolds<\/strong>.<\/p>\n

This way you will not only show your gratitude but make sure people will come back to your product and use the discount if they really like it<\/strong>.<\/p>\n

Ending note<\/h2>\n

I hope these tips will help you build brand awareness and grow your business. The key to amazing brands and a successful businesses is doing what you love<\/strong>. As a quote says, \u201cThe only way to do great work is love what you do\u201d.<\/p>\n

\n\t\t\t\t\tRead Also:<\/strong>\u00a0\n\t\t\t\t\tMost Valuable Brands of 2017 in a Country [Infographic]<\/a>\n\t\t\t\t<\/p>","protected":false},"excerpt":{"rendered":"

Have you ever thought of camera film and Kodak is the first thing that comes to your mind? Or you think of a fizzy drink and the name that pops up is Coke? Some brand names become so popular that they become synonymous to the actual name of the product. It is a dream of…<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3407],"tags":[740],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\n15 Simple and Clever Ways to Build Brand Awareness<\/title>\n<meta name=\"description\" content=\"Have you ever thought of camera film and Kodak is the first thing that comes to your mind? 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