{"id":37109,"date":"2017-07-20T21:01:29","date_gmt":"2017-07-20T13:01:29","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=37109"},"modified":"2021-10-22T16:20:16","modified_gmt":"2021-10-22T08:20:16","slug":"calculate-email-campaign-roi-tool","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/calculate-email-campaign-roi-tool\/","title":{"rendered":"Calculate Email Campaign ROIs With This Free Tool"},"content":{"rendered":"<p>For years, email has been the best way to <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/campaignmonitor.grsm.io\/emnewrules\">increase ROI<\/a><\/strong> and <strong>connect directly<\/strong> with your users (or customers). It takes time and effort to <strong><a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tips-to-do-it-well\/\">learn email marketing<\/a><\/strong> but the benefits are tremendous.<\/p>\n<p>Campaign Monitor estimates that average email campaigns return a whopping $38 for every $1 spent on marketing. This is one of the biggest reasons to <strong>launch a newsletter<\/strong> if you don\u2019t already have one.<\/p>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/design-perfect-newsletter\/\">9 Tricks to Design The Perfect HTML Newsletter<\/a><\/p>\n<p>Thankfully, there are <a href=\"https:\/\/www.hongkiat.com\/blog\/email-marketing-tools-resources\/\">tons of tools<\/a> to aid your email marketing journey. And, one tool you might keep bookmarked is this <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sleeknote.com\/email-marketing-roi-tool\">new ROI calculator<\/a><\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/calculate-email-campaign-roi-tool\/01-calculate-email-roi.jpg\" alt=\"Email ROI calculator\" width=\"1000\" height=\"670\"><\/figure>\n<p>It takes a number of values such as your <strong>subscriber list<\/strong>, your <strong>open rate<\/strong>, and your <strong>typical conversion rate<\/strong>, then compiles it all together into <strong>stats with a final ROI<\/strong>.<\/p>\n<p>Note you can measure email success in more than just ROI. It\u2019s good to <strong><a href=\"https:\/\/www.hongkiat.com\/blog\/interactive-email-marketing-campaign\/\">engage subscribers<\/a><\/strong> by linking to recent posts, cool new tools, or gathering feedback through polling.<\/p>\n<p>But, larger lists <strong>can get pricey<\/strong>, so it\u2019s good to <strong>monetize your newsletter<\/strong> at some point. This calculator can help you plan out the process with just a few points of data.<\/p>\n<p>Here\u2019s <strong>how it works<\/strong>:<\/p>\n<ol>\n<li>Enter your <strong>total subscriber list volume<\/strong> or the <strong>number of people<\/strong> who receive your email.<\/li>\n<li>Then, enter the <strong>campaign cost<\/strong> or <strong>monthly fees<\/strong> from your <abbr title=\"Email Service Provider\">ESP<\/abbr>.<\/li>\n<li>Next, you\u2019ll need your <strong>open rate<\/strong> and <strong>clickthrough rate<\/strong>, both provided by your ESP.<\/li>\n<li>And lastly, your <strong>conversion rate<\/strong>, along with the <strong>average revenue per conversion<\/strong>.<\/li>\n<\/ol>\n<p>You can set up <strong>automatic conversion tracking<\/strong> with <a href=\"https:\/\/www.hongkiat.com\/blog\/google-analytics-data-tips\/\">Google Analytics<\/a> that supports <strong>average revenue per conversion<\/strong>, too.<\/p>\n<p>If you don\u2019t know some of these numbers just <strong>use your best guess<\/strong>. Marketing is often about data but people <strong>behave sporadically<\/strong>, so you can never guarantee a certain ROI for every campaign.<\/p>\n<p>Once you enter all this data, the calculator <strong>auto-updates<\/strong> with stats in the sidebar. These stats tell you the total number of conversions you can expect, how much this would cost, and how much net profit you would earn, along with the cost per conversion.<\/p>\n<p>This calculator is great for <strong>estimated ROIs<\/strong> based on a certain number of conversions. If you know how many you need to break even it makes email marketing a lot less nerve-wracking.<\/p>\n<p>Whether you\u2019re new to email marketing or just looking to estimate a higher ROI this calculator can help sort out those numbers. It\u2019s also <strong>fully mobile responsive<\/strong> and should remain free for life!<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/calculate-email-campaign-roi-tool\/02-alter-calculator-numbers.jpg\" alt=\"Email revenue ROI calculator\" width=\"1000\" height=\"507\"><\/figure>\n<p class=\"note\"><strong>Read Also:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/holiday-email-marketing\/\">Holiday Email Marketing: 6 Tips to Getting It Right<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>For years, email has been the best way to increase ROI and connect directly with your users (or customers). It takes time and effort to learn email marketing but the benefits are tremendous. Campaign Monitor estimates that average email campaigns return a whopping $38 for every $1 spent on marketing. This is one of the&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3411],"tags":[3648],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Calculate Email Campaign ROIs With This Free Tool - Hongkiat<\/title>\n<meta name=\"description\" content=\"For years, email has been the best way to increase ROI and connect directly with your users (or customers). It takes time and effort to learn email\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/calculate-email-campaign-roi-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calculate Email Campaign ROIs With This Free Tool\" \/>\n<meta property=\"og:description\" content=\"For years, email has been the best way to increase ROI and connect directly with your users (or customers). It takes time and effort to learn email\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/calculate-email-campaign-roi-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T13:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T08:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/calculate-email-campaign-roi-tool\/01-calculate-email-roi.jpg\" \/>\n<meta name=\"author\" content=\"Jake Rocheleau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Rocheleau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/\"},\"author\":{\"name\":\"Jake Rocheleau\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/966b2daea15283b4145e71aa98a82c2a\"},\"headline\":\"Calculate Email Campaign ROIs With This Free Tool\",\"datePublished\":\"2017-07-20T13:01:29+00:00\",\"dateModified\":\"2021-10-22T08:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/calculate-email-campaign-roi-tool\\\/01-calculate-email-roi.jpg\",\"keywords\":[\"Newsletters\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/\",\"name\":\"Calculate Email Campaign ROIs With This Free Tool - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/calculate-email-campaign-roi-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/calculate-email-campaign-roi-tool\\\/01-calculate-email-roi.jpg\",\"datePublished\":\"2017-07-20T13:01:29+00:00\",\"dateModified\":\"2021-10-22T08:20:16+00:00\",\"description\":\"For years, email has been the best way to increase ROI and connect directly with your users (or customers). 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