{"id":30056,"date":"2017-05-24T23:01:48","date_gmt":"2017-05-24T15:01:48","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=30056"},"modified":"2021-07-06T22:03:33","modified_gmt":"2021-07-06T14:03:33","slug":"ecommerce-sales-with-pinterest","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/ecommerce-sales-with-pinterest\/","title":{"rendered":"9 Ways to Make More E-commerce Sales With Pinterest"},"content":{"rendered":"

Are you on Pinterest yet? If not, you definitely need to get on board<\/strong>. Anybody who has used this social network has fallen in love with it. And that \u201canybody\u201d isn\u2019t a small number by any means<\/strong>, unless you count a user base of 150 million<\/a> as small.<\/p>\n

Pinterest is basically a platform for users to visually share and discover<\/strong> exciting new interests by posting, or \u201cpinning\u201d, as it\u2019s popularly called, videos or images to their own boards or that of others<\/strong>. The very functioning of this platform has given rise to the possibilities of Pinterest marketing<\/a>, using it to increase the sales of your e-commerce business.<\/p>\n

\n\t\t\t\t\tRead Also:<\/strong>\u00a0\n\t\t\t\t\t80 Pinterest Tools for Almost Everything<\/a>\n\t\t\t\t<\/p>\n

Almost 93 percent<\/a> of Pinterest members use this channel to plan or purchase products<\/strong>, compared to just 12 percent on other social media networks. This is impressive, especially considering the fact that Pinterest has a smaller market share than Twitter and Facebook<\/strong>.<\/p>\n

So, in this post, I will guide my readers through some of the best ways to harness the full potential of this social media platform. Read through the tips below to see how Pinterest can help you increase your e-commerce sales.<\/p>\n

1. Rich Pins: What They Are and Why You Should Use Them<\/h3>\n

The term \u201cRich Pins\u201d is used to describe those pins that hold additional details right inside them<\/strong>. Such pins greatly benefit your buyers as they provide real-time stock availability and pricing information.<\/p>\n

\"1-rich-pins\"<\/figure>\n

Whenever you lower the cost of an item<\/strong>, any user who Repinned that product picture will get a notification from Pinterest via email informing them about it. That\u2019s not all, you can use Rich Pins to improve both the discoverability of pins and the click-through rates<\/strong>. All you need to do is ensure that they are eligible for Pinterest\u2019s own curated feeds.<\/p>\n

The Kissmetrics blog explains how brands using this technique witness an 82 percent jump in their repin to pin ratio<\/a>. So, make sure you validate and integrate Rich Pins to drive traffic directly to your online business site<\/strong>.<\/p>\n

2. Pick Your Pins Carefully<\/h3>\n

Quality over quantity \u2013 that\u2019s one rule every business owner is aware of. And if you\u2019re planning to boost your e-commerce sales using Pinterest<\/strong>, this rule applies even more to you.<\/p>\n

Of course, volume is important but only to keep things consistent<\/strong>. Pin all your new items, engage users regularly, and keep things fresh. But, as Pinterest is an entirely visual medium, you need to be aware of which images attract the attention of the users the most<\/strong>.<\/p>\n

As per the Yotpo guide to sell on Pinterest<\/a>, brand images without faces receive 23% more sales than those with faces. So, your knowledge of product photography is definitely going to pay off here<\/strong>.<\/p>\n

\"2-brand-images-faces\"<\/figure>\n

Other things that add to the effectiveness of yours pins<\/strong> include:<\/p>\n