{"id":29478,"date":"2022-08-16T18:01:32","date_gmt":"2022-08-16T10:01:32","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=29478"},"modified":"2024-05-16T14:33:07","modified_gmt":"2024-05-16T06:33:07","slug":"increase-b2b-sales-tools","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/increase-b2b-sales-tools\/","title":{"rendered":"Online Tools to Increase Your B2B Sales"},"content":{"rendered":"

Business-to-business (B2B<\/abbr>) sales professionals are embroiled in a constant race against time<\/strong>. Unlike their business-to-consumer (B2C<\/abbr>) counterparts, they face greater challenges, such as building consensus among more decision-makers and facing longer, more complicated sales cycles as a result<\/strong>.<\/p>\n

This is one of the main reasons why B2B sales teams are always on the lookout for new, efficient tools that increase their sales outcomes<\/a> without taking up all of their time<\/strong>. There are lots of different sales tools available; some focus on relationship marketing, others on email marketing campaigns<\/a>. But all of them don\u2019t have the same impact on the productivity of marketing teams<\/strong>.<\/p>\n

Below are several great online tools that save time by automating all manual work, reducing the sales cycle<\/strong>, and doing away with wasted time on unqualified leads.<\/p>\n

1. Base<\/a><\/h2>\n
\"Base\"<\/a><\/figure>\n

Zendesk\u2019s Base is a powerful and intuitive interface<\/strong> that not only increases the performance of your B2B sales but also manages your existing relationships. It is cloud-based, scalable, and platform independent<\/strong>. The base provides businesses with a visual sales funnel that makes things easier to manage for both new and existing clients<\/strong>.<\/p>\n

What makes Base great?<\/h3>\n

You need to make use of Base\u2019s dependable reporting features<\/strong> along with its ability to integrate with other tools to unleash your maximum sales potential.<\/p>\n

\"base\"<\/a><\/figure>\n

Its mobile capabilities are quite efficient<\/strong>, and its features are constantly evolving to meet the growing demands of the industry. However, you won\u2019t experience any trouble during usage as it is extremely user-friendly<\/strong>.<\/p>\n

<\/i> Try Base <\/span><\/a><\/p>\n

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2. LeadSquared<\/a><\/h2>\n
\"LeadSquared\"<\/figure>\n

LeadSquared is one of the best tools when it comes to increasing B2B sales<\/strong>, especially for small and mid-sized businesses. Its comprehensive business acquisition solution brings more leads down the sales funnel<\/strong>, and accelerates the lead capture process via responsive landing pages, automation, and smooth lead capture.<\/p>\n

Users also enjoy access to different sales features, such as segmentation, drip marketing, marketing insights, and sales funnel<\/strong>.<\/p>\n

What makes LeadSquared great?<\/h3>\n
\"LeadSquared\"<\/figure>\n

Using this tool is easy. The LeadSquared B2B platform offers customizable lead scoring benefits to users<\/strong>. This enables you to configure your lead scores and lead stages. Using this tool, you can map out the activities of your lead<\/strong> and set respective scores.<\/p>\n

LeadSquared ensures that you don\u2019t miss out on even the smallest detail<\/strong> on any lead. The tool automates the lead capture process and helps automate all marketing activities<\/strong>. Sales are accelerated as a result, and you have the option of using API (Application Programming Interface) to build your own connectors<\/strong>.<\/p>\n

<\/i> Try LeadSquared <\/span><\/a><\/p>\n

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3. GetResponse<\/a><\/h2>\n
\"GetResponse\"<\/figure>\n

The most unique selling point of the GetResponse tool is that no matter what task you throw at it, the job gets done<\/strong>. This tool is one of the simplest, most convenient email marketing systems in the world, and it allows you to create high-quality landing pages and emails in a matter of minutes<\/strong> with its editor.<\/p>\n

The email marketing solution of this tool comes with powerful features<\/strong> that provide a large boost to your email marketing campaigns, increasing their effectiveness and producing the results you want<\/strong>.<\/p>\n

What makes GetResponse great?<\/h3>\n

The email creator in GetResponse helps you develop professional emails optimized for any kind of device<\/strong>. This is a boon for B2B marketers who wish to reach businesses requiring constant access to tablets and smartphones<\/strong>, more than desktops.<\/p>\n

\"get<\/figure>\n

The smart automation capabilities of this tool<\/strong> help with the conversion of leads into paying customers. Accurate targeting increases the lead conversion rate leading to more sales<\/strong>, while the huge collection of pre-designed email templates helps new marketers get started instantly.<\/p>\n

GetResponse is the ideal B2B tool if you want information on campaign implementation and strategies<\/strong>.<\/p>\n

<\/i> Try GetResponse <\/span><\/a><\/p>\n

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4. Calendly<\/a><\/h2>\n
\"Calendly\"<\/figure>\n

The purpose of Calendly is a calendar management tool<\/strong>. What this means is, Calendly helps prospects with coordinating schedules, thereby preventing the need for constant back-and-forth and inevitable scheduling conflicts<\/strong>.<\/p>\n

What makes Calendly great?<\/h3>\n

Calendly is extremely efficient when it comes to managing your schedule<\/strong>. You can use it to check your availability from Outlook or Gmail calendar. The tool then creates a link for prospects to book appointments<\/strong>.<\/p>\n

\"Calendly\"<\/figure>\n

Calendly allows sales professionals to place their links in the email signature so that it comes to the notice of clients.<\/p>\n

<\/i> Try Calendly <\/span><\/a><\/p>\n

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5. Salesloft<\/a><\/h2>\n
\"Salesloft\"<\/figure>\n

SalesLoft is an extremely powerful tool with a very simple application<\/strong> \u2013 it allows you to send out a large number of emails in an effective manner in very little time. This is something that is always in demand among business professionals<\/strong>.<\/p>\n

What makes Salesloft great?<\/h3>\n

SalesLoft allows users to create different sets of actions<\/strong> that not only engage the target prospect but also customizes the email outreach and automatically populate fields via email-CRM integration<\/strong>.<\/p>\n

\"Salesloft\"<\/figure>\n

Businesses are going to love the added feature that allows them to track activity, bounces, responses, and opens in one platform.<\/p>\n

<\/i> Try Salesloft <\/span><\/a><\/p>\n

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6. Contactually<\/a><\/h2>\n
\"Contactually\"<\/figure>\n

Nothing is more important for a B2B account management or sales team than the relationships with their clients<\/strong>. These relationships have to be cared for and nurtured on a regular basis. Failure to maintain consistent communication<\/strong> results in termination of contract, and that just won\u2019t do.<\/p>\n

This is where Contactually comes to the rescue. It sets up outreach reminders that save your relationships and, ultimately, your business<\/strong>.<\/p>\n

What makes Contactually great?<\/h3>\n

Contactually works by creating customized outreach reminders<\/strong> based on certain parameters that are set according to you.<\/p>\n

The tool allows you to stay on top of all the important touch points you need to cover<\/strong> before the actual B2B sales conversion takes place.<\/p>\n

\"Contactually\"<\/figure>\n

<\/i> Try Contactually <\/span><\/a><\/p>\n

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7. Crystal<\/a><\/h2>\n
\"Crystal\"<\/figure>\n

Your B2B sales become more streamlined and client-oriented<\/strong> when you understand the communication style of your prospects. Crystal offers you recommendations on the right way to engage with prospects<\/strong>. This includes everything, from tips to win their trust to what language and phrases will yield the best results.<\/p>\n

What makes Crystal great?<\/h3>\n
\"crystal\"<\/figure>\n

Crystal allows you to renew your prospect management strategy<\/strong>. You can use the predicted personality profiles to tailor communication, thereby resulting in increased response rates<\/strong>.<\/p>\n

<\/i> Try Crystal <\/span><\/a><\/p>\n

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