{"id":29340,"date":"2017-02-28T18:01:57","date_gmt":"2017-02-28T10:01:57","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=29340"},"modified":"2022-12-15T19:54:33","modified_gmt":"2022-12-15T11:54:33","slug":"social-media-strategy-2017","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/social-media-strategy-2017\/","title":{"rendered":"3 Social Media Strategy Tips You Should Know"},"content":{"rendered":"<p>The <strong>social media landscape<\/strong> is constantly evolving. Marketers need to think of new ways to <strong>promote their brands on social media<\/strong> for a greater engagement and higher ROI. If you are still thinking that your post will go viral by simply sharing it across social channels then you need to <strong>revise your current strategy<\/strong>.<\/p>\n<p>In this post, I\u2019ll share <strong>three brand new ideas<\/strong> with you to <strong>create a conversion-oriented social media strategy<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/increase-facebook-post-ctr\/\" class=\"ref-block__link\" title=\"Read More: Essential Tips to Get Higher CTR for your Facebook Posts\" rel=\"bookmark\"><span class=\"screen-reader-text\">Essential Tips to Get Higher CTR for your Facebook Posts<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/increase-facebook-post-ctr.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-28826 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/increase-facebook-post-ctr.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Essential Tips to Get Higher CTR for your Facebook Posts<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tClick-through rate on social media is one of the biggest success indicators of online marketing campaigns. And when...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>1. Automate customer interactions with Facebook Chatbots<\/h2>\n<p>Facebook allows you to <strong>create a chatbot<\/strong> using its own set of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.facebook.com\/blog\/post\/2016\/04\/12\/bots-for-messenger\/\">developer tools and APIs<\/a>. Chatbots are <strong>powered by artificial intelligence (AI)<\/strong> and they allow business owners to <strong>interact with every customer<\/strong> one to one, leveraging the power of <strong>predefined nodes<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/tools-to-build-chatbots\/\" class=\"ref-block__link\" title=\"Read More: Best Tools to Build Your Own Chatbots\" rel=\"bookmark\"><span class=\"screen-reader-text\">Best Tools to Build Your Own Chatbots<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/tools-to-build-chatbots.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-26737 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/tools-to-build-chatbots.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Best Tools to Build Your Own Chatbots<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tCreate a chatbot for your website to interact and engage with visitors, converting them into potential customers.\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>Currently, there are <strong>more than 11,000 bots on Facebook<\/strong> that automate customer interactions and engagement for different brands. Moreover, chatbots can easily <strong>respond to audios, videos, images, etc.<\/strong>, thereby proving to be a crucial element in the overall customer engagement experience.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/facebook-chatbot.jpg\" width=\"700\" height=\"569\" alt=\"Facebook Chatbot\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/themobileye.com\/are-bots-the-future-of-mobile-advertising\/\"> The Mobile Eye<\/a><\/small><\/p>\n<p>Let\u2019s see some examples <strong>how you can make use of chatbots<\/strong> to streamline your social media marketing strategy.<\/p>\n<h3>Assisted e-commerce search<\/h3>\n<p>You can develop a chatbot for your e-commerce store that allows users to <strong>have a direct conversation<\/strong> to <strong>order a product<\/strong>. Today, if people want to place an order they have to manually search for what they want. However, you can <strong>use the power of chatbots<\/strong> to allow your customers to <strong>provide an audio input<\/strong> about what they actually need, and deliver that product directly to them.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/pizzahut-chatbot.jpg\" width=\"640\" height=\"442\" alt=\"Pizzahut Chatbot\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nrn.com\/technology\/pizza-hut-plans-chatbot-ordering\"> nrn.com<\/a><\/small><\/p>\n<h3>Survey bot<\/h3>\n<p>A chatbot can be created to provide users with <strong>personalized answers<\/strong> to their queries. As a business owner, you need to understand your customers\u2019 questions and worries and know how to talk to them in a way that ultimately <strong>leads to a conversion<\/strong>. For greater insight, you can <strong>create a survey bot<\/strong> that <strong>gathers social data<\/strong>, then <strong>segment users<\/strong> and <strong>target them more specifically<\/strong> in your marketing campaigns.<\/p>\n<h3>Enhanced social interactions<\/h3>\n<p>As in-person relationships are decreasing in today\u2019s virtual world, it can be a good idea to create a chatbot that <strong>befriends the user<\/strong>. A friend chatbot will <strong>encourage more and more people to join your network<\/strong>, and later it can also <strong>refer your products and services<\/strong>. The chance for conversion may greatly increase this way.<\/p>\n<h2>2. Make use of social media analytics<\/h2>\n<p>I have seen many marketers relying only on the data provided by Google Analytics. Although the data provided by GA is good but for <strong>accurate segmentation<\/strong> of your social audience, you need <strong>more than that<\/strong>.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/performing-cohort-analysis\/\" class=\"ref-block__link\" title=\"Read More: A Guide to: Performing Cohort Analysis with Google Analytics\" rel=\"bookmark\"><span class=\"screen-reader-text\">A Guide to: Performing Cohort Analysis with Google Analytics<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/performing-cohort-analysis.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-24409 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/performing-cohort-analysis.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">A Guide to: Performing Cohort Analysis with Google Analytics<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tYou can't control and manage what you can't measure. Thankfully, Google Analytics' reports are your perfect knowledge mechanism...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>I recommend you to make use of the data accumulated by <strong>individual social analytics dashboards<\/strong>, then <strong>merge them<\/strong> in order to get a clearer interpretation of your audiences. Here are some <strong>social analytics dashboards<\/strong> that you should be using.<\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">Facebook Insights<\/a><\/h3>\n<p>With Facebook Insights, you can easily <strong>segment your audiences<\/strong> based on region, sex, age, interests, ethnicity, family income, education, social class, marital status etc. You just need to <strong>install a pixel<\/strong> or <strong>upload an email list<\/strong> to get access to this data.<\/p>\n<p>I recommend you to follow the <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/more-facebook-insights-how-to-calculate-30-day-metrics\/\">fruit salad rule<\/a><\/strong> while analyzing the metrics. <strong>Do not calculate daily values over a period of 30 days<\/strong>. This might lead to <strong>incorrect data<\/strong>, as the same person may be <strong>included twice<\/strong> in the calculation.<\/p>\n<p>Use the below table for <strong>calculating non-unique metrics<\/strong> (in the Yes column) <strong>over a 30-day period<\/strong> to have an accurate data of what is working and what is not.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/facebook-insights.jpg\" width=\"620\" height=\"371\" alt=\"Facebook Insights\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/more-facebook-insights-how-to-calculate-30-day-metrics\/\"> Marketing Land<\/a><\/small><\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/analytics.twitter.com\/about\">Twitter Analytics<\/a><\/h3>\n<p><strong>Posting better tweets<\/strong> automatically helps increase engagement. Some of the <strong>unique metrics<\/strong> you can get with the help of Twitter Analytics are tweet impressions, profile visits, mentions, followers, engagement rate, audience interest, comparison audience, and their country & region.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/twitter-analytics.jpg\" width=\"700\" height=\"416\" alt=\"Twitter Analytics\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.business2community.com\/twitter\/checked-new-twitter-analytics-function-yet-01147696\"> Business2community.com<\/a><\/small><\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/reporting-analytics\">LinkedIn Analytics<\/a><\/h3>\n<p>With LinkedIn Analytics, companies can get details regarding their <strong>reach and engagement<\/strong>. It <strong>provides you with metrics<\/strong> such as clicks, interactions, followers acquired, total reach generated through organic and paid campaigns, page views, visitor demographics like industry, function, company size, follower demographics, and follower trends.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/linkedin-analytics.jpg\" width=\"700\" height=\"448\" alt=\"Linkedin Analytics\"> <small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.crowdbabble.com\/blog\/introducing-linkedin-page-analytics-from-crowdbabble\/\"> Crowdbabble.com<\/a><\/small><\/figure>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/analytics.pinterest.com\/\">Pinterest Analytics<\/a><\/h3>\n<p>Simply <strong>click on your Pinterest profile<\/strong> at the top of Pinterest Analytics, and it will <strong>show you the top pins<\/strong> from the last 30 days. You can get insights about total impressions, unique viewers, total repins, clicks, and likes. With the data about your highest performing pins, you can easily <strong>align your existing Pinterest strategy<\/strong> for greater engagement.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/pinterest-analytics.jpg\" width=\"700\" height=\"479\" alt=\"Pinterest Analytics\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.brandwatch.com\/blog\/top-12-pinterest-analytics-marketing-tools\/\"> Brandwatch<\/a><\/small><\/p>\n<h3><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/youtube\/analytics\/\">YouTube Analytics<\/a><\/h3>\n<p>YouTube Analytics allows you to <strong>see a high-level summary<\/strong> of how your videos are performing on YouTube. <strong>Performance metrics<\/strong> (watch time, views and earnings) and <strong>engagement metrics<\/strong> (likes, dislikes, comments, shares, and favorites) let you calculate the <strong>total ROI of your video campaign<\/strong>.<\/p>\n<p>Moreover, you can also make use of the <strong>YouTube Analytics APIs<\/strong> to <strong>automate complex reporting tasks<\/strong> and <strong>build custom dashboards<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/youtube-analytics.jpg\" width=\"700\" height=\"330\" alt=\"Youtube Analytics\"><\/figure>\n<p><small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.megalytic.com\/blog\/combining-youtube-analytics-with-google-analytics-for-better-video-marketing\"> Megalytic.com<\/a><\/small><\/p>\n<h2>3. Combine slogans with 360\u00b0 videos<\/h2>\n<p>A good business slogan helps people <strong>connect with the brand easily<\/strong>. An appealing slogan should <strong>reflect the views of your company<\/strong> and should be able to <strong>powerfully communicate your brand message<\/strong> to your target audience.<\/p>\n<p>Here are some ideas and tips to get started with <strong>creating the perfect slogan for your next social share<\/strong>. Your slogan should:<\/p>\n<ul>\n<li>represent the real essence of your brand.<\/li>\n<li>be easy to read and understand.<\/li>\n<li>focus on a social cause.<\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/good-slogan.jpg\" width=\"577\" height=\"575\" alt=\"Good slogan\"><\/figure>\n<h3>Impressive slogan + 360\u00b0 video = Viral formula<\/h3>\n<p>If you are able to <strong>pair a video with an attractive slogan<\/strong>, you can expect it to <strong>go viral<\/strong> in no time. The latest video marketing trend is focused around <strong>360\u00b0 videos<\/strong> which are <strong>powered by virtual reality<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/youtube-360-videos.jpg\" width=\"700\" height=\"394\" alt=\"Youtube 360\u00b0 videos\"><\/figure>\n<p>360\u00b0 videos allow you to <strong>record a view in every direction<\/strong> at the same time. <strong>Dedicated VR cameras<\/strong> do this trick and the result is awesome.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-4\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/beginners-guide-360-cameras\/\" class=\"ref-block__link\" title=\"Read More: 5 Top 360\u00b0 Cameras for Creating Virtual Reality Videos\" rel=\"bookmark\"><span class=\"screen-reader-text\">5 Top 360\u00b0 Cameras for Creating Virtual Reality Videos<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beginners-guide-360-cameras.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-26643 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/beginners-guide-360-cameras.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">5 Top 360\u00b0 Cameras for Creating Virtual Reality Videos<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tIf you're fascinated by the world of Virtual Reality (VR) videos, you're not alone! These videos offer a...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.flipkart.com\/\">Flipkart<\/a>, an Indian e-commerce retailer <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/flipkart-mulls-big-changes-to-its-flagship-sales-event-big-billion-day-loans-likely-for-buyers\/articleshow\/53052623.cms\">recently unveiled<\/a> its \u201cBig Billion Day\u201d sale with an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.storypick.com\/flipkart-video-game\/\">impressive 360\u00b0 video<\/a> on Facebook. It\u2019s not<strong> just a video but a game<\/strong> in which the users have to <strong>navigate to spot offers and deals<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/social-media-strategy-2017\/flipkart-360-video.jpg\" width=\"700\" height=\"394\" alt=\"Flipkart 360\u00b0 video\"> <small>Image source:<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.storypick.com\/flipkart-video-game\/\"> Storypick.com<\/a><\/small><\/figure>\n<h3>How to create 360\u00b0 videos on YouTube<\/h3>\n<p>Download the <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/github.com\/google\/spatial-media\/releases\">Spatial Media Metadata Injector<\/a><\/strong> from Github. <strong>Unzip the file<\/strong>, then <strong>open the app<\/strong>. Next, <strong>select the video file<\/strong>, and <strong>click \u201cInject and save\u201d<\/strong>. <strong>Enter a name<\/strong> for the file, and <strong>save it<\/strong>.<\/p>\n<p>A <strong>new file will be created<\/strong> in the same location as the original file. Once done, <strong>upload the new file<\/strong> to YouTube. Finally, <strong>wait for the 360\u00b0 effect<\/strong> to process. This may <strong>take up to an hour<\/strong>.<\/p>\n<h3>How to create 360\u00b0 videos on Facebook<\/h3>\n<p>Facebook has a guide on <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/facebook360.fb.com\/\">how to create a 360\u00b0 video<\/a><\/strong>. Just follow the same steps you would to <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/help\/569371393126980?helpref=faq_content\">add any video to a Page.<\/a><\/strong><\/p>\n<p>Before publishing your video, click the \u201cAdvanced\u201d tab. Then check the \u201cThis video was recorded in 360\u00b0 format\u201d option to <strong>make the \u201c360 Controls\u201d tab appear<\/strong>. Click this tab in order <strong>to set the initial camera orientation and field of view<\/strong> for your video. Finally, click the \u201cPublish\u201d button.<\/p>\n<p>That\u2019s it! You are ready to rock! Are you currently using <strong>any other social media hack<\/strong> to produce great returns? Please share with us in the comments below.<\/p>","protected":false},"excerpt":{"rendered":"<p>The social media landscape is constantly evolving. Marketers need to think of new ways to promote their brands on social media for a greater engagement and higher ROI. If you are still thinking that your post will go viral by simply sharing it across social channels then you need to revise your current strategy. In&hellip;<\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3409],"tags":[740],"topic":[4523],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Social Media Strategy Tips You Should Know - Hongkiat<\/title>\n<meta name=\"description\" content=\"The social media landscape is constantly evolving. Marketers need to think of new ways to promote their brands on social media for a greater engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/social-media-strategy-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Social Media Strategy Tips You Should Know\" \/>\n<meta property=\"og:description\" content=\"The social media landscape is constantly evolving. 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