{"id":29260,"date":"2017-02-19T09:01:27","date_gmt":"2017-02-19T01:01:27","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=29260"},"modified":"2017-12-11T05:00:06","modified_gmt":"2017-12-10T21:00:06","slug":"data-selfie-machine-learning","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/data-selfie-machine-learning\/","title":{"rendered":"This Creepy Tool Reveals Just How Much Facebook Knows About You"},"content":{"rendered":"<p>It is no secret that Facebook tracks your browsing habits. By doing so, the social network service is able to feed you content that you\u2019ll likely find relevant. That being said, have you ever wondered <strong>what exactly does Facebook track<\/strong>? If you\u2019ve answered yes to this question, then you might be interested in <a href=\"https:\/\/github.com\/d4t4x\/\" target=\"_blank\">Data Selfie<\/a>.<\/p>\n<p>Data Selfie is an open-source <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/data-selfie\/kjmnobfdkgaclpkgeniccafoennghjnm\" target=\"_blank\">Chrome extension<\/a> that tracks <strong>your activity when you browse through Facebook<\/strong>. Some of the things that are tracked with this extension include the posts you viewed, the posts you liked, how long you\u2019ve taken to view a post, what you\u2019ve typed, and much more.<\/p>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-privacy-matters\/\">Facebook & Your Privacy: Why It Matters<\/a>\n\t\t\t\t<\/p>\n<p>All data gathered by Data Selfie can be viewed through a timeline that is provided by the extension itself. This timeline will be populated by your Facebook activity which has been broken down and colour-coded in order to make it more identifiable. Additionally, Data Selfie will also <strong>publish a list of your top friends, pages, and likes<\/strong> just below the timeline.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/data-selfie-machine-learning\/01-colour-coded-graph.jpg\" width=\"900\" height=\"471\" alt=\"colour coded graph\"><\/figure>\n<p>On top of that, Data Selfie would also use natural language processing and machine learning algorithms to turn the collected data into insight. Said language processing and machine learning algorithms were sourced from the University of Cambridge, as well as IBM\u2019s supercomputer Watson. From the insights generated, Data Selfie is <strong>able to identify various aspects of your personality<\/strong>. This ranges from your health, your habits, and even your political beliefs.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/data-selfie-machine-learning\/02-personality-aspects.jpg\" width=\"900\" height=\"456\" alt=\"personality-aspects\"><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/data-selfie-machine-learning\/03-personality-evaluation.jpg\" width=\"900\" height=\"464\" alt=\"personality evaluation\"><\/figure>\n<p>Due to the sensitive nature of the information that is stored and generated by the extension, Data Selfie is <strong>coded to make sure that all the data it has is stored locally.<\/strong> If you\u2019re the type that fears that your computer might be compromised, the extension also gives you an option to <strong>delete all the data<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/data-selfie-machine-learning\/04-collect-analyzation.jpg\" width=\"211\" height=\"259\" alt=\"collect analyzation\"><\/figure>\n<p>While the methods and the tools may be different, Data Selfie is very much <strong>an extension that showcases what a company means when they mention terms like \"<a href=\"https:\/\/www.hongkiat.com\/blog\/big-data-analytics-smart-cities\/\">Big Data<\/a>\" and \"Analytics\"<\/strong>. Make no mistake, a large majority of modern day companies have long since adopted, or have begun adopting this form of technology. So if you\u2019re worried about companies having huge troves of data about you, we can only say that it\u2019s probably too late for that.<\/p>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/facebook-privacy-settings-you-should-know\/\">5 Facebook Privacy Settings You Should Know<\/a>\n\t\t\t\t<\/p>","protected":false},"excerpt":{"rendered":"<p>It is no secret that Facebook tracks your browsing habits. By doing so, the social network service is able to feed you content that you\u2019ll likely find relevant. That being said, have you ever wondered what exactly does Facebook track? If you\u2019ve answered yes to this question, then you might be interested in Data Selfie.&hellip;<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3397],"tags":[2998,158,3810],"topic":[4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Selfie Reveals What Facebook Knows About You<\/title>\n<meta name=\"description\" content=\"It is no secret that Facebook tracks your browsing habits. By doing so, the social network service is able to feed you content that you&#039;ll likely find\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/data-selfie-machine-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Creepy Tool Reveals Just How Much Facebook Knows About You\" \/>\n<meta property=\"og:description\" content=\"It is no secret that Facebook tracks your browsing habits. By doing so, the social network service is able to feed you content that you&#039;ll likely find\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/data-selfie-machine-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-19T01:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-10T21:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/data-selfie-machine-learning\/01-colour-coded-graph.jpg\" \/>\n<meta name=\"author\" content=\"Sia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/\"},\"author\":{\"name\":\"Sia\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/25661c0ca5beef807a38c0d038894641\"},\"headline\":\"This Creepy Tool Reveals Just How Much Facebook Knows About You\",\"datePublished\":\"2017-02-19T01:01:27+00:00\",\"dateModified\":\"2017-12-10T21:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/data-selfie-machine-learning\\\/01-colour-coded-graph.jpg\",\"keywords\":[\"Chrome Extensions\",\"Facebook\",\"user tracking\"],\"articleSection\":[\"Desktop\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/\",\"name\":\"Data Selfie Reveals What Facebook Knows About You\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/data-selfie-machine-learning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/data-selfie-machine-learning\\\/01-colour-coded-graph.jpg\",\"datePublished\":\"2017-02-19T01:01:27+00:00\",\"dateModified\":\"2017-12-10T21:00:06+00:00\",\"description\":\"It is no secret that Facebook tracks your browsing habits. 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