{"id":29193,"date":"2017-02-14T18:01:34","date_gmt":"2017-02-14T10:01:34","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=29193"},"modified":"2017-02-14T18:28:03","modified_gmt":"2017-02-14T10:28:03","slug":"google-changes-amp-intergration","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/google-changes-amp-intergration\/","title":{"rendered":"Google Rolls Out Major AMP Integration Updates"},"content":{"rendered":"<p>Back in 2015, Google attempted to tackle the speed problem that many websites have when being viewed through on mobile device. To do so, Google developed the <a href=\"https:\/\/www.hongkiat.com\/blog\/guide-to-accelerated-mobile-pages-amp\/\"><strong>Accelerated Mobile Pages (AMP)<\/strong><\/a><strong> platform<\/strong>, an open source \"initiative\" that lets publishers <strong>offer a version of their site that is stripped clean of third-party scripts and extensions<\/strong>, giving mobile device users a quicker experience.<\/p>\n<p>While the implementation of AMP is a great <strong>boon to mobile device users<\/strong>, the way the platform was implemented has lead to some misunderstandings about the platform.<\/p>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/amp-components-social-media\/\">8 AMP Components for Social Media Integration<\/a>\n\t\t\t\t<\/p>\n<p>One of the more common misunderstandings that came with the platform is <strong>that Google had stolen traffic from publishers via AMP<\/strong>. This misunderstanding stems from the fact that whenever an AMP page is loaded, the address bar would <strong>show the Google AMP Viewer URL<\/strong> instead of the URL of the article itself.<\/p>\n<p>Misunderstandings aside, there are some legitimate concerns with the way the AMP\u2019s URL system works. Because the <strong>AMP system uses three separate URLs \u2013 one from the publisher<\/strong> itself, one from the AMP cache, and one from the Google AMP Viewer \u2013 users who wish to share the link to a particular article may get <strong>confused over AMP\u2019s URL system<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-changes-amp-intergration\/01-three-separate-urls.jpg\" width=\"640\" height=\"449\" alt=\"three separate urls\"><\/figure>\n<p>Seeing as the AMP URL system <strong>can get rather confusing at times<\/strong>, Google has begun <a target=\"_blank\" href=\"https:\/\/developers.googleblog.com\/2017\/02\/whats-in-amp-url.html\">making changes<\/a> to the system that would make it easier for users to share articles. The first change that has been made is the <strong>addition of an anchor button found in the AMP Viewer header<\/strong>.<\/p>\n<p>Available now on the iOS version of the Google app and coming soon to Android, users will be able to leverage their browser\u2019s native<strong> share functionality by long-tapping<\/strong> on the button.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-changes-amp-intergration\/02-leverage-browser-native-share.jpg\" width=\"602\" height=\"1190\" alt=\"leverage browser native share function\"><\/figure>\n<p>Google is also working on <strong>leveraging upcoming web platform APIs<\/strong> such as the <a target=\"_blank\" href=\"https:\/\/web.dev\/web-share\/\">Web Share API<\/a> to improve upon the AMP platform. Once the API is ready, AMP viewers will be able to <strong>invoke the platform\u2019s native sharing flow<\/strong> with the publisher\u2019s URL instead of the AMP viewer\u2019s.<\/p>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/how-to-use-amp-wordpress\/\">How to Use AMP with WordPress<\/a>\n\t\t\t\t<\/p>","protected":false},"excerpt":{"rendered":"<p>Back in 2015, Google attempted to tackle the speed problem that many websites have when being viewed through on mobile device. To do so, Google developed the Accelerated Mobile Pages (AMP) platform, an open source &#8220;initiative&#8221; that lets publishers offer a version of their site that is stripped clean of third-party scripts and extensions, giving&hellip;<\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3398,3976],"tags":[3882,37],"topic":[4523,4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Rolls Out Major AMP Integration Updates - Hongkiat<\/title>\n<meta name=\"description\" content=\"Back in 2015, Google attempted to tackle the speed problem that many websites have when being viewed through on mobile device. To do so, Google developed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/google-changes-amp-intergration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Rolls Out Major AMP Integration Updates\" \/>\n<meta property=\"og:description\" content=\"Back in 2015, Google attempted to tackle the speed problem that many websites have when being viewed through on mobile device. To do so, Google developed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/google-changes-amp-intergration\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-14T10:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T10:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/google-changes-amp-intergration\/01-three-separate-urls.jpg\" \/>\n<meta name=\"author\" content=\"Hadi Waqas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hadi Waqas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/\"},\"author\":{\"name\":\"Hadi Waqas\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/e880dfe98203ed46ca209241e74691dc\"},\"headline\":\"Google Rolls Out Major AMP Integration Updates\",\"datePublished\":\"2017-02-14T10:01:34+00:00\",\"dateModified\":\"2017-02-14T10:28:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/\"},\"wordCount\":349,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/google-changes-amp-intergration\\\/01-three-separate-urls.jpg\",\"keywords\":[\"Accelerated Mobile Pages\",\"Google\"],\"articleSection\":[\"Internet\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/\",\"name\":\"Google Rolls Out Major AMP Integration Updates - Hongkiat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-changes-amp-intergration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/google-changes-amp-intergration\\\/01-three-separate-urls.jpg\",\"datePublished\":\"2017-02-14T10:01:34+00:00\",\"dateModified\":\"2017-02-14T10:28:03+00:00\",\"description\":\"Back in 2015, Google attempted to tackle the speed problem that many websites have when being viewed through on mobile device. 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