{"id":28638,"date":"2018-12-06T20:12:50","date_gmt":"2018-12-06T12:12:50","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=28638"},"modified":"2023-04-06T19:08:08","modified_gmt":"2023-04-06T11:08:08","slug":"onboarding-design","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/onboarding-design\/","title":{"rendered":"Designing an Onboarding Process That Actually Helps Users Learn"},"content":{"rendered":"

Jumping into a new app usually comes with a struggle of learning how it works. You might get the hang of it quickly, but there\u2019s always a learning process<\/strong>. The goal of onboarding<\/strong> is to introduce new users<\/strong> to a website, program, or application. With onboarding, you should teach about individual features, how they work<\/strong>, and how the app offers value<\/strong> to the user.<\/p>\n

In a recent post we covered mobile onboarding screens<\/a><\/strong> that focus on designs and content styles<\/strong>. In this post, I want to share tips for the user experience and the marketing process of guiding a user through the onboarding process<\/strong>.<\/p>\n

\n\t\t\t\t\tRead Also:<\/strong>\u00a0\n\t\t\t\t\t40 Mobile Apps Onboarding Designs for Your Inspiration<\/a>\n\t\t\t\t<\/p>\n

Use images & diagrams<\/h2>\n

Graphics and visual elements<\/strong> can explain a user experience much better than words. Rely on visuals to help guide users through the process<\/strong> as needed. This is a valuable strategy because it draws the eye<\/a> onto the onboarding process and clarifies intent. With visuals your goal is to show rather than tell<\/strong>.<\/p>\n

You can do this many different ways with full screenshots, small icons, or illustrations\/vector graphics<\/strong> that fit into the design workflow. Take for example this onboarding screen<\/a> from designer Salman Shah.<\/p>\n

\"onboarding<\/a><\/figure>\n

He uses vector icons to visually cue each slide<\/strong>. The icons work as metaphors for each point<\/strong>, and help sell the features<\/strong> to the user.<\/p>\n

If you don\u2019t have skills to design icons from scratch you can always use free icon packs<\/a><\/strong> to your advantage. Many designers release their work for free, and you can easily incorporate these icons into your onboarding screens<\/strong>.<\/p>\n

You can move beyond static icons to include animation<\/strong> as well. Take for example the finance-based onboarding process<\/a> created by Iaroslav Zhmak.<\/p>\n

\"animation<\/a><\/figure>\n

He uses plenty of icons<\/strong> but also places animations into each section<\/strong>. You learn what the app does through visual cues that animate to draw your attention<\/strong>.<\/p>\n

Notice that each onboarding slide does have a text description as well<\/strong>. This is the real meat of the message because it tells users what they can actually do with the application<\/strong>. Sometimes a text-only page can feel like a stuffy college textbook<\/strong> though. Use visuals and animations to spice up each part of the onboarding process.<\/p>\n

Display features in action<\/h2>\n

Try to avoid stating the obvious features<\/strong> or forcing users to memorize all the individual parts of the app. Also try to avoid basic statements<\/strong> that guide users around the app like \u201cthis is the main menu, this is the friends screen\u201d, etc. Instead try to focus on what these things can do<\/strong>, and how the user can interact with these areas<\/strong>.<\/p>\n

This strategy is reminiscent of the old marketing adage \u201cdon\u2019t sell the steak, sell the sizzle\u201d<\/strong>. You want to sell the app through its benefits to the user<\/strong>, not through arbitrary features and menu items.<\/p>\n

For example, this design<\/a> created by Prakhar Sharma guides you through a full process of working in your bank account.<\/p>\n

\"savings<\/a><\/figure>\n

The design offers a natural flow<\/strong> to help you get started, and guide you every step of the way. This onboarding process forces users to take action<\/strong> which is ultimately the main goal.<\/p>\n

You can either show the features in action<\/strong> through a demo, or you can help users take action through the onboarding process<\/strong>. Either method encourages action over consumption<\/strong> which usually leads to more engaged users.<\/p>\n

I found another nice example of a YouTube-style app onboarding screen created by Riko Sapto Dimo. It uses visuals and icons to convey a message, but also helps the user take action before diving into the app<\/strong>.<\/p>\n

\"onboarding<\/figure>\n

After the \u201cHow It Works\u201d screen you can choose to set up notifications<\/strong> with the click of a button. This is a great strategy<\/strong> because many users will completely forget about the app, but with notifications popping up<\/strong> they\u2019ll eventually use it again<\/strong> (or disable notifications).<\/p>\n

You can also add buttons to enable or disable features<\/strong> at any point in the onboarding process. These features could relate to newsletter signups, following other accounts, or even subscribing to updates<\/strong>. Just get users engaged<\/strong>, and help them start taking action<\/strong>. From there, it gets easier to keep them hooked<\/strong>.<\/p>\n

Show one feature at a time<\/h2>\n

Most onboarding screens display certain features, and move you through a process from start to finish. Don\u2019t rush users<\/strong>, and definitely don\u2019t shove a bunch of information<\/strong> onto the screen at once.<\/p>\n

The key to keeping new users interested and excited is to maintain focus<\/strong> and showcase one feature at a time<\/strong>. If you shove too much onto the screen then users can feel overwhelmed<\/strong>. If the onboarding process is too boring then people will get bored and quit.<\/p>\n

Each screen should have at least one new piece of information<\/strong> that\u2019s valuable to the user. You can also do this on the web with a modal window\/dialog box approach<\/a><\/strong>. However you should still keep focus on one topic at a time<\/strong> to draw attention where it belongs.<\/p>\n

The Dropbox team is planning a new desktop app with onboarding, and Wes O\u2019Haire shared this example<\/a> on his Dribbble account.<\/p>\n

\"dropbox<\/a><\/figure>\n

Everything about this onboarding screen feels very natural<\/strong>. You have a blue bar indicating how far along into the onboarding process<\/strong> you\u2019ve gone. Then you also have clear directions to move in a step-by-step manner<\/strong> through the process. There\u2019s also a back button<\/strong> in case the user forgets any previous steps, or just wants a recap.<\/p>\n

Focus<\/strong> is the name of the game, and this design keeps users focused on the actions<\/strong>. By the end of this onboarding process, new users should be able to comfortably use<\/strong> the Dropbox app on desktop to upload, download, and perform any other actions they need.<\/p>\n

And remember that benefits sell better than features<\/strong>. Explain what the user gets from the app<\/strong> rather than how quick it runs or how many profiles you can have.<\/p>\n

\"doctor<\/a><\/figure>\n

The above example features a couple screens from a health\/doctor appointment app called Qikwell<\/a>. Each slide demonstrates one major feature targeted towards the user\u2019s benefit<\/strong> (appointment availability and total # in line).<\/p>\n

The last slide also has a small \u201cGet Started\u201d link to guide users about the next step<\/strong>. It would increase the visibility of that link to encourage engagement, but just having it there is a great idea.<\/p>\n

Remember to keep everything simple and straightforward<\/strong>. Each step of the process should have a goal<\/strong> to either teach the user or help them move further into the application.<\/p>\n

Wrap up with an action<\/h2>\n

By the end of the onboarding process, you should have users that know what the app offers, what they can do<\/strong>, and why they should use it<\/strong>. Yet they might need a push<\/strong> to actually take action and do something.<\/p>\n

Always end your onboarding with some type of link or button that drives the user to get started somewhere<\/strong>. This could be a settings page, a profile page, a user flow screen, or anything similar.<\/p>\n

The best recommended actions will vary<\/strong> based on the goals of your app. A nutrition app might encourage new users to start logging their foods for the day, but a social networking app might send users to a profile screen, or to a recommended list of users<\/strong> to follow.<\/p>\n

In this app design<\/a> by Oktafian Nugraha you\u2019ll notice a big orange \u201cLet\u2019s Start!\u201d button at bottom of the last slide. This is super bright and pretty hard to miss.<\/p>\n

\"action<\/a><\/figure>\n

This final action button can lead anywhere as long as the end goal is user retention<\/a><\/strong>. Stick this button into your onboarding process, and make sure it\u2019s visible<\/strong>. If users complete the onboarding, and don\u2019t see a button to wrap up they might feel trapped<\/strong> and just leave<\/strong>.<\/p>\n

It\u2019s pretty hard to mess this up, so just plan out a typical user flow<\/strong>, and make sure you link to an appropriate page<\/strong> at the end of the onboarding process. If the onboarding did its job then new users should already know what to do from there<\/strong>.<\/p>\n

A Final Look<\/h2>\n

Every new project should have some type of help guide or onboarding process for new users. It\u2019s the fastest way to guide new users<\/strong>, and to keep more people engaged<\/strong> with your mobile app, website, or desktop program.<\/p>\n

Design aesthetics<\/strong> are important but the user experience trumps everything. When done correctly, the onboarding process should be educational and hopefully a little fun<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"

Jumping into a new app usually comes with a struggle of learning how it works. You might get the hang of it quickly, but there\u2019s always a learning process. The goal of onboarding is to introduce new users to a website, program, or application. With onboarding, you should teach about individual features, how they work,…<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[510],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"\nHow to Design an Onboarding Process That Actually Helps Users Learn<\/title>\n<meta name=\"description\" content=\"Jumping into a new app usually comes with a struggle of learning how it works. 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