{"id":28557,"date":"2016-11-26T21:01:26","date_gmt":"2016-11-26T13:01:26","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=28557"},"modified":"2023-04-06T19:09:29","modified_gmt":"2023-04-06T11:09:29","slug":"google-penalize-websites-popups","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/google-penalize-websites-popups\/","title":{"rendered":"Google to Penalize Mobile Sites with Annoying Pop-ups"},"content":{"rendered":"<p>Advertising interstitials can be annoying as they occupy the whole page, restricts access to the website\u2019s contents, and comes with a little box that is supposed to close it, but usually makes users accidentally trigger the ad instead. Fortunately, <strong><a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\" rel=\"nofollow\">Google has mentioned<\/a> that it will begin punishing mobile websites that implements such interstitials<\/strong> as part of its pivot towards the mobile market.<\/p>\n<p><strong>Starting from January 10th 2017<\/strong>, Google will begin <strong>penalizing websites that use intrusive interstitials by ranking them lower<\/strong> in the search results. Google\u2019s definition of intrusive interstitials are as follows:<\/p>\n<ul>\n<li>Popups that cover the main content, either <strong>immediately<\/strong> after the user navigates to a page from the search results, or while <strong>they are looking through<\/strong> the page. <\/li>\n<li><strong> Standalone interstitial that the user has to dismiss<\/strong> before accessing the main content <\/li>\n<li> <strong>Interstitials with layouts where the above-the-fold<\/strong> portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath it. <\/li>\n<\/ul>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/seo-mistakes-bloggers-should-avoid\/\">10 SEO Mistakes All Bloggers Should Avoid<\/a>\n\t\t\t\t<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-penalize-websites-popups\/01-content-less-accessible.jpg\" width=\"552\" height=\"520\" alt=\"content less accessible\"><\/figure>\n<p>This doesn\u2019t mean that Google is cracking down on all interstitials of course, as Google has also <strong>outlined examples of acceptable interstitials<\/strong>. Such acceptable interstitials includes <strong>popup login boxes and popups with legal information<\/strong> about the services provided.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/google-penalize-websites-popups\/02-interstitial.jpg\" width=\"555\" height=\"488\" alt=\"interstitial\"><\/figure>\n<p>While Google\u2019s interstitial outline may not be warmly received by webmasters, those of us who browse the internet through our mobile devices would be glad that Google is finally <strong>reining in websites who abuse popup ads as a source of revenue<\/strong>.<\/p>\n<p class=\"recommended_top\">\n\t\t\t\t\t<strong>Read Also:<\/strong>\u00a0\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.hongkiat.com\/blog\/free-seo-ebooks\/\">20 Free SEO Ebooks to Improve Your Website<\/a>\n\t\t\t\t<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising interstitials can be annoying as they occupy the whole page, restricts access to the website\u2019s contents, and comes with a little box that is supposed to close it, but usually makes users accidentally trigger the ad instead. Fortunately, Google has mentioned that it will begin punishing mobile websites that implements such interstitials as part&hellip;<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3398,3976],"tags":[37,4646,3808,407],"topic":[4523,4521],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google to Penalize Mobile Sites with Annoying Pop-ups - Hongkiat<\/title>\n<meta name=\"description\" content=\"Advertising interstitials can be annoying as they occupy the whole page, restricts access to the website&#039;s contents, and comes with a little box that is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/google-penalize-websites-popups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Penalize Mobile Sites with Annoying Pop-ups\" \/>\n<meta property=\"og:description\" content=\"Advertising interstitials can be annoying as they occupy the whole page, restricts access to the website&#039;s contents, and comes with a little box that is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/google-penalize-websites-popups\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-26T13:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T11:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/google-penalize-websites-popups\/01-content-less-accessible.jpg\" \/>\n<meta name=\"author\" content=\"Sia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/\"},\"author\":{\"name\":\"Sia\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/25661c0ca5beef807a38c0d038894641\"},\"headline\":\"Google to Penalize Mobile Sites with Annoying Pop-ups\",\"datePublished\":\"2016-11-26T13:01:26+00:00\",\"dateModified\":\"2023-04-06T11:09:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/\"},\"wordCount\":253,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/google-penalize-websites-popups\\\/01-content-less-accessible.jpg\",\"keywords\":[\"Google\",\"Mobile Website Design &amp; Dev\",\"popup windows\",\"SEO\"],\"articleSection\":[\"Internet\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/google-penalize-websites-popups\\\/\",\"name\":\"Google to Penalize Mobile Sites with Annoying Pop-ups - 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