{"id":28510,"date":"2018-11-21T21:01:08","date_gmt":"2018-11-21T13:01:08","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=28510"},"modified":"2021-03-08T15:53:28","modified_gmt":"2021-03-08T07:53:28","slug":"ux-and-ux-designers","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/ux-and-ux-designers\/","title":{"rendered":"UX in a Nutshell and What User Experience Designers Do"},"content":{"rendered":"<p>The <strong>context of our online interactions<\/strong> has dramatically changed lately, and in the recent years we have encountered a <strong>significant shift<\/strong> in the field of technology; Information Age <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/05\/09\/the-information-age-is-over-welcome-to-the-experience-age\/\">has been replaced by the Experience Age<\/a><\/strong>.<\/p>\n<p>In terms of web development, the most remarkable manifestation of this shift is the <strong>emergence of a new field\u2014user experience (UX) design<\/strong>.<\/p>\n<p>User experience design grew out of web design, and while still too many people thinks it\u2019s just a new shiny name for the same old thing, UX design does indeed need <strong>a different mindset, a broader methodology, and a handful of new tools<\/strong>.<\/p>\n<p>As there\u2019s a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thinkful.com\/blog\/ux-designer-jobs\/\">high demand for talented UX designers<\/a>, in this article we\u2019ll have a look at what UX design is, and what you need to know if you want to become one.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/ux-lessons-travel-sites\/\" class=\"ref-block__link\" title=\"Read More: 10 Things Travel Websites Can Teach You About UX Design\" rel=\"bookmark\"><span class=\"screen-reader-text\">10 Things Travel Websites Can Teach You About UX Design<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/ux-lessons-travel-sites.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-24450 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/ux-lessons-travel-sites.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">10 Things Travel Websites Can Teach You About UX Design<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tHas it ever crossed your mind that you can still grow professionally while you are planning your vacations?...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What\u2019s UX?<\/h2>\n<p>There are <strong>three concepts<\/strong> that are frequently used interchangeably: <strong>user interface, usability, and user experience<\/strong>\u2014however they\u2019re not the same thing.<\/p>\n<p>Probably the most important thing to know is that <strong>UX is not UI<\/strong>; on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.uxisnotui.com\/\">this website<\/a> you can download a <strong>\u201cUX is not UI\u201d poster<\/strong> in different sizes, just to keep a reminder for yourself. Let\u2019s quickly see a <strong>mini-glossary<\/strong> of these three   terms.<\/p>\n<h3>User Interface (UI)<\/h3>\n<p>A <strong>set of visual elements<\/strong> that allow users to <strong>interact with a website or an application<\/strong>, such as buttons, icons, navigation elements, tooltips, user profiles, etc.<\/p>\n<h3>Usability<\/h3>\n<p>A <strong>qualitative measure of a UI<\/strong> that estimates its effectiveness. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/\">According to the Nielsen Norman Group<\/a> it\u2019s defined by 5 components: <strong>learnability, efficiency, memorability, user errors, <\/strong>and<strong> user satisfaction<\/strong>.<\/p>\n<h3>User Experience<\/h3>\n<p>The <strong>sum of the postive and negative emotions and attitudes<\/strong> a product invokes in a user. The goal of UX design is to create as good experience in users as it\u2019s possible by <strong>making simultaneous use of multiple fields<\/strong>, such as visual design (UI design), business analysis, marketing, content strategy, user testing, engineering, and others.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ux-and-ux-designers\/ux-diagram.jpg?newedit3\" width=\"700\" height=\"535\" alt=\"User Experience Diagram\"><\/figure>\n<p>If you are interested in how practicing UX professionals define user experience, the User Testing Blog has a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.usertesting.com\/blog\/what-is-ux-design-15-user-experience-experts-weigh-in\">great post<\/a> in which they asked 15 professionals <strong>what UX design really means<\/strong>.<\/p>\n<p>On the screenshot below you can see one of these definitions, but the others are also worth having a look at.<\/p>\n<figure><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.usertesting.com\/blog\/what-is-ux-design-15-user-experience-experts-weigh-in\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ux-and-ux-designers\/ux-definition-tomer-sharon.jpg?newedit3\" width=\"700\" height=\"289\" alt=\"Tomer Sharon on what is Ux\"><\/a><\/figure>\n<h3>So how UX design is different from web design?<\/h3>\n<p>Do you remember the time when most website were static? And then dynamic websites, offering a <strong>two-way communication<\/strong>, began to appear? The same thing has happened in the field of design.<\/p>\n<p>Web design is more of a one-way communication channel, the artwork of the designer, if you will. UX design puts <strong>human-computer interaction<\/strong> into the focus, and makes designers <strong>regularly analyze and reevaluate their designs<\/strong> based on the measured success of this two-way communication.<\/p>\n<p>Apart from creating visually appealing designs, UX designers are also supposed to take <strong>user needs<\/strong> and <strong>business goals<\/strong> into consideration. They need to be aware of the <strong>constantly changing context<\/strong> in which their design exists.<\/p>\n<h2>Job responsibilities & deliverables<\/h2>\n<p>The job responsibilites of a UX designer are <strong>not set in stone<\/strong>, and highly depend on the needs of the particular company.<\/p>\n<p>Smaller organizations may look for someone who <strong>concurrently performs the tasks of an UI and an UX designer<\/strong> (usually advertised as a UI\/UX designer), while bigger companies may <strong>further segment the field<\/strong> into the roles of UI designer, UX designer, interaction designer, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/customer-experience-vs-user-experience-why-the-difference-matters\/\">customer experience (CX) designer<\/a>, and others.<\/p>\n<p>Generally, a UX designer is <strong>responsible for the operation of the UX process<\/strong>. According to UX Mastery, this process consists of the <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/uxmastery.com\/resources\/process\/\">following 5 key phases<\/a><\/strong>:<\/p>\n<ol>\n<li><strong>Strategy Phase<\/strong> \u2013 deliverables: documents detailing the priorities, long-term goals, and resources of the organization, and the measurements of success<\/li>\n<li><strong>Research (Discovery) Phase<\/strong> \u2013 deliverables: user interviews, user surveys,  competitor researches, etc.<\/li>\n<li><strong>Analysis Phase<\/strong> \u2013 deliverables: personas, scenarios, storyboards, user flow, etc.<\/li>\n<li><strong>Design Phase<\/strong> \u2013 deliverables: moodboards, wireframes, mockups, prototypes, etc.<\/li>\n<li><strong>Production Phase<\/strong> \u2013 deliverables: high-fidelity design, content and digital assets<\/li>\n<\/ol>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/creating-personas\/\" class=\"ref-block__link\" title=\"Read More: Interaction Design: How to Create Simple User Profiles\" rel=\"bookmark\"><span class=\"screen-reader-text\">Interaction Design: How to Create Simple User Profiles<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/creating-personas.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-25064 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/creating-personas.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Interaction Design: How to Create Simple User Profiles<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tLet's think together. Suppose you want to make a product or website for someone. What's the first thing...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<p>The phases can <strong>overlap<\/strong>, and as it\u2019s the user who is at the core of UX design, each phase needs to be <strong>validated by relevant user feedback<\/strong>, such as usabilitiy testing, A\/B testing, and others.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ux-and-ux-designers\/ux-process.jpg?newedit3\" width=\"700\" height=\"408\" alt=\"UX process\"><\/figure>\n<p>Note that many organizations <strong>use the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.agilealliance.org\/agile101\/12-principles-behind-the-agile-manifesto\/\">Agile workflow<\/a> in UX design<\/strong> as well, so more often than not the UX process is <strong>implemented in an iterative way<\/strong> (with frequent beta releases).<\/p>\n<p>In 2015, The Nielsen-Norman Group conducted an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/common-ux-deliverables\/\">interesting research among UX designers<\/a> about the deliverables they regularly ship, and they <strong>found a great variety<\/strong>. You can see the <strong>11 most frequently produced UX deliverables<\/strong> on the chart below.<\/p>\n<figure><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/common-ux-deliverables\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/ux-and-ux-designers\/ux-deliverables-chart.jpg?newedit3\" width=\"700\" height=\"411\" alt=\"UX deliverables chart\"><\/a><\/figure>\n<h2>Skills & qualifications<\/h2>\n<p>Although UX designers <strong>come from varying backgrounds<\/strong>, such as graphical design, product design, business, marketing, or psychology, there exist specific <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/uxmastery.com\/resources\/ux-degrees\/\">UX-related degrees<\/a><\/strong> as well.<\/p>\n<p>Some job ads require bachelor (rarely master) degrees, especially for senior positions, but if you have the <strong>right skillset<\/strong> and <strong>some practice (and a good portfolio) as a designer<\/strong>, you secure a UX designer job without a degree as well.<\/p>\n<p>In addition, you can choose from many <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/uxmastery.com\/resources\/ux-courses\/\">UX-related online courses<\/a><\/strong> where you can also acquire the knowledge you need.<\/p>\n<p>To be an UX designer, you need to be able to use different tools that are used in the UX process, most importantly <strong>design and prototyping applications<\/strong>, such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sketch.com\/\">Sketch<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/balsamiq.com\/\">Balsamiq<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.omnigroup.com\/omnigraffle\">Omnigraffle<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.invisionapp.com\/\">Invision<\/a>, or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adobe.com\/products\/illustrator.html\">Adobe Illustrator<\/a>. You don\u2019t need to know all of them, but it\u2019s crucial to be proficient in a few.<\/p>\n<p>Having a <strong>strong understanding of web technologies and principles<\/strong>, such as design principles, mobile and desktop usability, native app experiences, web accessibility, and others, is also an indispensable skill.<\/p>\n<p>Whether UX designers should need to know to code or not is a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.webdesignerdepot.com\/2015\/04\/should-designers-learn-to-code\/\">debated topic<\/a>, however most job ads do require <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/uxmastery.com\/how-much-code-should-a-user-experience-designer-write\/\">a basic knowledge of front-end development<\/a><\/strong>, i.e. HTML, CSS, and JavaScript.<\/p>\n<p>Finally, user experience design is a field where <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.skillsyouneed.com\/general\/soft-skills.html\">soft skills<\/a><\/strong>, such as <strong>problem-solving, communication and collaboration skills<\/strong>, are also a real asset.<\/p>","protected":false},"excerpt":{"rendered":"<p>The context of our online interactions has dramatically changed lately, and in the recent years we have encountered a significant shift in the field of technology; Information Age has been replaced by the Experience Age. In terms of web development, the most remarkable manifestation of this shift is the emergence of a new field\u2014user experience&hellip;<\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3395],"tags":[3573,3903,510],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UX in a Nutshell and What User Experience Designers Do - Hongkiat<\/title>\n<meta name=\"description\" content=\"The context of our online interactions has dramatically changed lately, and in the recent years we have encountered a significant shift in the field of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/ux-and-ux-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX in a Nutshell and What User Experience Designers Do\" \/>\n<meta property=\"og:description\" content=\"The context of our online interactions has dramatically changed lately, and in the recent years we have encountered a significant shift in the field of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/ux-and-ux-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-21T13:01:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T07:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/ux-and-ux-designers\/ux-diagram.jpg?newedit3\" \/>\n<meta name=\"author\" content=\"Anna Monus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Monus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/\"},\"author\":{\"name\":\"Anna Monus\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/a601053a0ab457901e00cdc83bd5359e\"},\"headline\":\"UX in a Nutshell and What User Experience Designers Do\",\"datePublished\":\"2018-11-21T13:01:08+00:00\",\"dateModified\":\"2021-03-08T07:53:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/\"},\"wordCount\":1005,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/assets.hongkiat.com\\\/uploads\\\/ux-and-ux-designers\\\/ux-diagram.jpg?newedit3\",\"keywords\":[\"user experience\",\"ux design\",\"Web Designers\"],\"articleSection\":[\"UI\\\/UX\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/\",\"url\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/ux-and-ux-designers\\\/\",\"name\":\"UX in a Nutshell and What User Experience Designers Do - 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