{"id":27878,"date":"2016-09-01T21:01:08","date_gmt":"2016-09-01T13:01:08","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=27878"},"modified":"2022-08-10T14:56:24","modified_gmt":"2022-08-10T06:56:24","slug":"style-guides-style-tiles","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/style-guides-style-tiles\/","title":{"rendered":"Designer&#8217;s Guide to Working With Style Guides &amp; Style Tiles"},"content":{"rendered":"<p>Creating a <strong>branded identity<\/strong> is no easy task. It requires hard effort, but it\u2019s also one of the most rewarding creative tasks. Web projects often <strong>mix branding with interface design<\/strong>. This can be confusing because there\u2019s so much to do in both areas. <strong>Style guides<\/strong> and <strong>style tiles<\/strong> are great resources for web designers, and while they do sound similar, they accomplish <strong>two different tasks<\/strong>.<\/p>\n<p>In this post, I\u2019d like to delve into both and cover the benefits you can get from these creative assets. Not everyone will need (or like) creating style guides or style tiles. But every designer should at least understand what these are and how they work.<\/p>\n<h2>Style Guides For The Web<\/h2>\n<p>I\u2019ve read varying opinions on style guides. Some say these are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/designmodo.com\/create-style-guides\/?u=limhongkiat\">digital mockups<\/a> while others say that <a href=\"https:\/\/alistapart.com\/article\/creating-style-guides\" target=\"_blank\" rel=\"noopener\">code-based style guides<\/a> are the most useful.<\/p>\n<p class=\"note\"> <strong>Recommended Reading:<\/strong> <a href=\"https:\/\/www.hongkiat.com\/blog\/css-optimization-using-code-style-guides\/\">How to Optimize CSS with Code Style Guides<\/a><\/p>\n<p>Either way, the goal of a style guide is the same for the web as any other project. It defines <strong>consistent patterns, UI modules, and creative preferences<\/strong> used in the design process. You can get very specific and stipulate pixel-perfect measurements for certain elements, or you can stay loose and offer guidelines with visual examples.<\/p>\n<p>There is no single right way to do a style guide. The only wrong way is to create a resource that simply <strong>can\u2019t be understood by others<\/strong>.<\/p>\n<p>The goal is to create an asset that will <strong>stand the test of time<\/strong>. It should be <strong>open for edits<\/strong> if new resources are created. It should also be accessible for anyone who joins the team to dive right into the guide with ease.<\/p>\n<p>A style guide should be <strong>as detailed as needed for the project<\/strong>. It usually includes <strong>reusable assets<\/strong>, such as typography, buttons, color swatches, textures, and common page elements.<\/p>\n<p>We recently covered <strong><a href=\"https:\/\/www.hongkiat.com\/blog\/best-living-style-guide-tools\/\">living style guide tools<\/a><\/strong> that can help you build living style guides from scratch. These living guides are more for front-end developers, but they can be just as useful to designers. You can read more on this subject in <a href=\"https:\/\/www.smashingmagazine.com\/2015\/04\/an-in-depth-overview-of-living-style-guide-tools\/\" target=\"_blank\" rel=\"noopener\">this Smashing Magazine post<\/a>.<\/p>\n<p>My absolute favorite resource is <a href=\"http:\/\/styleguides.io\/\" target=\"_blank\" rel=\"noopener\">StyleGuides.io<\/a>. It covers the <strong>basics of style guides for the web<\/strong>, including <strong>live examples<\/strong> and <strong>case studies<\/strong>.<\/p>\n<figure><a href=\"http:\/\/styleguides.io\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/01-style-guides-website.jpg\" alt=\"Styleguides.io Home Page\" width=\"800\" height=\"401\"><\/a><\/figure>\n<p><a href=\"https:\/\/ux.mailchimp.com\/patterns\/color\" target=\"_blank\" rel=\"noopener nofollow\">MailChimp\u2019s pattern library<\/a> is one of the best examples you can find at StyleGuides.io. It\u2019s an online live style guide that <strong>defines MailChimp\u2019s grid, typography, and page elements<\/strong>.<\/p>\n<figure><a href=\"https:\/\/ux.mailchimp.com\/patterns\/color\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/02-mailchimp-patterns-library.jpg\" alt=\"Mailchimp Pattern Library\" width=\"800\" height=\"814\"><\/a><\/figure>\n<p>When you design a style guide for a web company, it\u2019s common to put everything online, but you can also create <strong>internal guides<\/strong>, and keep them on a local intranet or host them privately behind a user login page. The way you access a style guide really doesn\u2019t matter. They all serve the same purpose of conveying specific colors, patterns, and visuals that <strong>match the theme of a web project<\/strong>.<\/p>\n<p>To learn more on the subject, check out these other posts on style guides:<\/p>\n<ul>\n<li><a href=\"https:\/\/24ways.org\/2011\/front-end-style-guides\/\" target=\"_blank\" rel=\"noopener\">Front-end Style Guides<\/a> <em>(24ways.org)<\/em><\/li>\n<li><a href=\"https:\/\/www.creativebloq.com\/design\/create-website-style-guide-6123030\" target=\"_blank\" rel=\"noopener\">Create a website style guide<\/a> <em>(creativebloq.com)<\/em><\/li>\n<\/ul>\n<h2>Branching Into Style Tiles<\/h2>\n<p><strong>Style tiles<\/strong> are a different beast altogether. These tiles are <strong>creative assets used in the early design phase<\/strong> when trying to nail down a specific aesthetic.<\/p>\n<p>The <a href=\"http:\/\/styletil.es\/\" target=\"_blank\" rel=\"noopener\">Style Tiles<\/a> website was created by <a href=\"https:\/\/twitter.com\/samanthatoy\" target=\"_blank\" rel=\"noopener\">Samantha Warren<\/a>, and it has everything you would possibly need to know. There is <strong>no specific template<\/strong> for designing a style tile. But Samantha\u2019s examples use <strong>headings and paragraph types, links, patterns<\/strong>, and <strong>possible color choices<\/strong> along with a <strong>branded logo<\/strong>.<\/p>\n<figure><a href=\"http:\/\/styletil.es\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/03-style-tiles-homepage.jpg\" alt=\"Style Tiles Home Page\" width=\"800\" height=\"599\"><\/a><\/figure>\n<p>When working with style tiles, your goal ultimately is to <strong>present 2-3 different style tiles<\/strong> to the client or creative director. These tiles are <strong>more detailed than a mood board<\/strong>, yet <strong>much less detailed than a full mockup<\/strong>.<\/p>\n<p>Tiles should be just detailed enough to give a sense of the <strong>identity and mood of the website<\/strong>. Samantha encourages <strong>using adjectives<\/strong> to describe each tile in detail.<\/p>\n<p>Clients can <strong>look through the different tiles<\/strong>, and <strong>select their favorite pieces<\/strong>. This <strong>saves you time<\/strong> when designing because the client has already seen assets they like, so there\u2019s less chance of hefty revisions.<\/p>\n<p>Here\u2019s a great quote from the Style Tiles website:<\/p>\n<p class=\"note\">Style Tiles are similar to the paint chips and fabric swatches an interior designer gets approval on before designing a room. An interior designer doesn\u2019t design three different rooms for a client at the first kick-off meeting, so why do Web designers design three different webpage mockups?<\/p>\n<p>Comparing style tiles to an interior designer\u2019s toolkit is quite an apt analogy. You don\u2019t want to pour effort into a pixel-perfect mockup only to have the client realize they hate most of the colors and fonts.<\/p>\n<p>Instead, use style tiles to find a <strong>common theme or visual language<\/strong> to be used across the entire site. This can include <strong>branding\/identity<\/strong> but also might include <strong>UI features<\/strong>, such as dropdown menus or CTA buttons.<\/p>\n<p>You should use these as <strong>deliverable assets<\/strong> early in the process. Once you complete a full mockup, there\u2019s really no need to reference the style tile anymore. Nevertheless, at the beginning, style tiles can be crucial to the creative process by <strong>saving the designer time<\/strong> and <strong>iving the client many options to choose from<\/strong>.<\/p>\n<p>If you want to <strong>delve more into style tiles<\/strong> check out these related posts.<\/p>\n<ul>\n<li><a href=\"https:\/\/alistapart.com\/article\/style-tiles-and-how-they-work\" target=\"_blank\" rel=\"noopener\">Style Tiles and How They Work<\/a><\/li>\n<li><a href=\"https:\/\/webdesign.tutsplus.com\/articles\/style-tiles-an-alternative-to-full-design-comps--webdesign-7232\" target=\"_blank\" rel=\"noopener nofollow\">Style Tiles: An Alternative to Full Design Comps<\/a><\/li>\n<li><a href=\"https:\/\/www.foraker.com\/blog\/creating-style-tiles\" target=\"_blank\" rel=\"noopener\">Creating Style Tiles: An Easy Approach To A Design Direction<\/a><\/li>\n<\/ul>\n<h2>Style Guides vs. Style Tiles<\/h2>\n<p>The difference between style guides and style tiles is vague but definite. A <strong>style guide<\/strong> is much more <strong>detailed<\/strong> and should be used as a <strong>continual reference guide <\/strong>for the creative team. A <strong>style tile<\/strong> can be used as a <strong>moodboard<\/strong> to <strong>plot ideas visually<\/strong> for yourself or the client. They are often used to <strong>explore ideas<\/strong>, and once the project is finished, they don\u2019t serve much of a purpose.<\/p>\n<p>Style tiles are often much rougher around the edges, and they\u2019re used <strong>solely in the early creative process<\/strong>. A style guide is meant to be used <strong>throughout the entire design process<\/strong> and <strong>even afterwards for future reference<\/strong> for other designers who might work on the site.<\/p>\n<p>Both have their benefits and drawbacks. Style tiles are <strong>quick and fun<\/strong>, but <strong>ephemeral<\/strong> in nature. Style guides are <strong>thorough<\/strong> and <strong>behave like visual documentation<\/strong>, but they also <strong>require a lot of work<\/strong>.<\/p>\n<p>So which one should you use? It ultimately <strong>depends on the project<\/strong>.<\/p>\n<p><strong>Smaller projects<\/strong> such as for small business websites work better with style tiles. Building an entire style guide for a small business site would require far too much work and billable hours. This probably isn\u2019t worth the cost for most clients.<\/p>\n<p>However a <strong>large project<\/strong> like redesigning the NY Times would benefit from both style tiles and style guides.<\/p>\n<p><strong>Finding a language and mood<\/strong> for a new project is always a valuable process. This is what makes style tiles <strong>perfect for almost every scenario<\/strong>.<\/p>\n<p>You can also get by <strong>without creating either of these assets<\/strong>. Some designers go <strong>right from wireframes<\/strong> to <strong>detailed mockups<\/strong>. And some clients don\u2019t even want a style guide because it won\u2019t get used.<\/p>\n<p>Work on a per-project basis and decide what\u2019s best for each one.<\/p>\n<h2>Live Examples<\/h2>\n<p>Let\u2019s wrap this up by covering <strong>examples<\/strong> of both style guides and style tiles. I found these designs while browsing Dribbble, and I think they exemplify the quality you\u2019d want in your own style guides or style tiles.<\/p>\n<h2>Style Guides<\/h2>\n<p>This incredible <a href=\"https:\/\/dribbble.com\/shots\/1669299-Airbnb-UI-Toolkit-Web\" target=\"_blank\" rel=\"noopener\">Airbnb style guide<\/a> was created by Derek Bradley. It\u2019s very simple, but it clearly illustrates the <strong>main patterns, colors, and page elements<\/strong> to be found in the design.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/1669299-Airbnb-UI-Toolkit-Web\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/04-airbnb-ui-kit-design.jpg\" alt=\"Airbnb Style Guide\" width=\"700\" height=\"490\"><\/a><\/figure>\n<p>Here\u2019s a much larger <a href=\"https:\/\/dribbble.com\/shots\/1554585-Style-Guide\" target=\"_blank\" rel=\"noopener\">digital style guide<\/a> created by designer Naoshad Alam. This example is <strong>much more organized<\/strong> with <strong>sections for colors, typography, forms, interface elements and other UI features<\/strong>.<\/p>\n<p>More detailed style guides would put all these design elements on the web, and <strong>include code snippets<\/strong> for each one.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/1554585-Style-Guide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/05-style-guide-dribbble-full.jpg\" alt=\"Full-size Style Design\" width=\"800\" height=\"2007\"><\/a><\/figure>\n<p>Designer Cupi Wong made this <a href=\"https:\/\/dribbble.com\/shots\/2544546-UI-Style-guide\" target=\"_blank\" rel=\"noopener\">guide for AfterShip<\/a>. Typography, buttons, color choices, and common page elements are carefully crafted, and <strong>organized together into sections<\/strong>.<\/p>\n<p>This could also be ported to the web and built out much larger as online reference documentation.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/2544546-UI-Style-guide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/06-aftership-style-guide.jpg\" alt=\"AfterShip UI Style Guide\" width=\"800\" height=\"722\"><\/a><\/figure>\n<p>UI designer Greg Dlubacz shared his own <a href=\"https:\/\/dribbble.com\/shots\/2080529-UI-Style-Guide\" target=\"_blank\" rel=\"noopener\">UI style guide<\/a> for a web project. This thing is seriously huge. The <a href=\"https:\/\/dribbble.com\/shots\/2080529-Ui-Guide\/attachments\/373853\" target=\"_blank\" rel=\"noopener\">fullscreen preview<\/a> spans 21,000 pixels high!<\/p>\n<p>Absolutely one of the best digital style guides I\u2019ve ever seen. This could also be ported to an online documentation page for team members to reference.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/2080529-UI-Style-Guide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/07-ui-style-guide-preview-thumbnail.jpg\" alt=\"UI Oversized Style Guide\" width=\"800\" height=\"600\"><\/a><\/figure>\n<h2>Style Tiles<\/h2>\n<p>UI\/UX designer Abdus Salam created <a href=\"https:\/\/dribbble.com\/shots\/2584809-Style-Tile\" target=\"_blank\" rel=\"noopener\">this style tile<\/a> for an organic food store website. It\u2019s very basic with <strong>flat design elements, some minor UI features<\/strong>, and a <strong>color palette<\/strong>.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/2584809-Style-Tile\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/08-organic-food-store-style-tile.jpg\" alt=\"UI UX Style Tile\" width=\"800\" height=\"600\"><\/a><\/figure>\n<p>Designer Adrian Cantelmi really went detailed with his <a href=\"https:\/\/dribbble.com\/shots\/1502616-Divestment-Styletile\" target=\"_blank\" rel=\"noopener\">divestment style tile<\/a>. It has colors and typography but also includes <strong>vector illustrations<\/strong>.<\/p>\n<p>These vectors help to <strong>define the brand, the mood, and the overall color scheme<\/strong> of the website.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/1502616-Divestment-Styletile\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/09-diverstment-style-tile.jpg\" alt=\"Divestment Style Tile\" width=\"800\" height=\"600\"><\/a><\/figure>\n<p>The World Cup Advisors redesign got its own <a href=\"https:\/\/dribbble.com\/shots\/2342219-Style-Tile-Option\" target=\"_blank\" rel=\"noopener\">style tile<\/a> with very basic features. A few icons, some color choices, along with a couple of button designs. <strong>Simplicity<\/strong> is the name of the game.<\/p>\n<p>If you can get a feel for what the site might look like <strong>at a glance<\/strong> then you\u2019re doing it right.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/2342219-Style-Tile-Option\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/10-style-tile-option-design.jpg\" alt=\"Primary Style Tiles\" width=\"800\" height=\"600\"><\/a><\/figure>\n<p>Here\u2019s a fun example of a rejected style tile used for a <a href=\"https:\/\/dribbble.com\/shots\/2748050-Travel-Style-Tile-Rejected\" target=\"_blank\" rel=\"noopener\">travel project<\/a>. The designer Brennan Gleason only provides a small sample of the tile, but you can still <strong>get a feel for the ambience of the website<\/strong>.<\/p>\n<figure><a href=\"https:\/\/dribbble.com\/shots\/2748050-Travel-Style-Tile-Rejected\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/style-guides-style-tiles\/11-travel-style-tile-design.jpg\" alt=\"Travel Style Tile\" width=\"800\" height=\"600\"><\/a><\/figure>\n<h2>Final Words<\/h2>\n<p>If you search around the web you\u2019ll find lots more examples, tips, and resources for <strong>building style guides and style tiles<\/strong>. But I hope this article can be a primer on both and get you fluent in understanding & creating these design assets.<\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a branded identity is no easy task. It requires hard effort, but it\u2019s also one of the most rewarding creative tasks. Web projects often mix branding with interface design. This can be confusing because there\u2019s so much to do in both areas. Style guides and style tiles are great resources for web designers, and&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[352],"tags":[510],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Designer&#039;s Guide to Working With Style Guides &amp; Style Tiles - Hongkiat<\/title>\n<meta name=\"description\" content=\"Creating a branded identity is no easy task. It requires hard effort, but it&#039;s also one of the most rewarding creative tasks. 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