{"id":27478,"date":"2016-07-29T23:01:21","date_gmt":"2016-07-29T15:01:21","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=27478"},"modified":"2023-04-06T19:00:24","modified_gmt":"2023-04-06T11:00:24","slug":"google-rich-cards-ctr-conversions","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/google-rich-cards-ctr-conversions\/","title":{"rendered":"Boost CTR and Conversions with Google Rich Cards"},"content":{"rendered":"

Google Rich cards was launched on 17th of May 2016 through a new markup format which is capable of displaying content (movies and recipes as of now) in a more attractive and visually stimulating manner. The main aim is to provide more visually appealing search results<\/strong> for users.<\/p>\n

The announcement<\/a> by Google is to notify the web community about an upgrade for the current Rich Snippets format<\/strong>, which is widely employed in most of the organic \"mobile search results\" for movies and recipes to a revamped structure, officially named as Rich Cards<\/strong>.<\/p>\n

However, the initial rollout of new cards is only available for Google mobile search results for movies and recipes websites in English language<\/strong>. However, it is added that this will be expanded to add more types of websites and users in the near future.<\/p>\n

\n\t\t\t\t\tRead Also:<\/strong>\u00a0\n\t\t\t\t\tBoost Your Search Results with Schema.org and Rich Snippets<\/a>\n\t\t\t\t<\/p>\n

What Exactly Are Google Rich cards?<\/h2>\n

A card can be defined as a \"graphical\" representation unit which can be used to depict a product or service in a visual manner<\/strong>.<\/p>\n

\"Google<\/figure>\n

Google Rich Cards<\/a> refer to a new revamped Search result format. It is a restructured update of the very successful rich snippets style. Cards apply the same schema.org<\/a> structured markup, previously employed in snippets which are famous for displaying content in a visual manner (making it more attractive and engaging).<\/p>\n

The Importance of Using Rich Cards<\/h2>\n

Rich cards can be quite useful for site owners, especially movies and recipe websites. They provide an opportunity of standing out in the search results and creating a benchmark for digital marketing of products and services. It makes your service more desirable and provides you with higher Click-Through Rates (CTR)<\/strong> and eventually better conversion rates<\/strong>.<\/p>\n

For instance, individuals providing food and recipe services can build a richer and more tempting preview of their content by using good quality images of their dishes<\/strong>. When a potential customer searches for the dish, your product might get featured in the top results of Google rich cards. If your image thumbnail \"looks delicious\" user is more likely to visit your website.<\/p>\n

The use of Rich cards can be summarized as below:<\/p>\n