{"id":26763,"date":"2016-07-08T23:01:35","date_gmt":"2016-07-08T15:01:35","guid":{"rendered":"https:\/\/www.hongkiat.com\/blog\/?p=26763"},"modified":"2022-01-09T17:30:50","modified_gmt":"2022-01-09T09:30:50","slug":"defining-designing-intuitive-ui","status":"publish","type":"post","link":"https:\/\/www.hongkiat.com\/blog\/defining-designing-intuitive-ui\/","title":{"rendered":"Intuitive UI &#038; How it Can Help Improve UX"},"content":{"rendered":"<p>If you see two <a href=\"https:\/\/www.hongkiat.com\/blog\/ux-and-ux-designers\/\">user experience designers<\/a> talking to each other, the topic of discussion would most probably be revolving around <strong>\"intuitive user interface\"<\/strong>. For any design project these days, the foremost criteria is probably on how to <strong>make it intuitive<\/strong>. In fact, <em>intuitive<\/em> has become the most common adjective of the user interface.<\/p>\n<p>Given this, it is reasonable to ask <strong>what it means for a UI to be intuitive<\/strong>. Although every other designer uses this term, it\u2019s <strong>hard to find a specific and meaningful explanation<\/strong> that defines intuitive UI properly.<\/p>\n<p>In this post I will try to shed some light on the hidden facets of intuitive user interface.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-1\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/web-design-to-experience-design\/\" class=\"ref-block__link\" title=\"Read More: Why Experience Design is The Next Big Thing\" rel=\"bookmark\"><span class=\"screen-reader-text\">Why Experience Design is The Next Big Thing<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/web-design-to-experience-design.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-24692 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/web-design-to-experience-design.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Why Experience Design is The Next Big Thing<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tA scary article about the death of web design swept through the internet this summer making the web...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h2>What is an Intuitive UI?<\/h2>\n<p>A user interface can be called intuitive when users <strong>understand its behavior and effect without the use of reason, experimentation, assistance, or special training<\/strong>.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/defining-designing-intuitive-ui\/user-design.jpg\" width=\"800\" height=\"596\" alt=\"what's intuitive UI\"><\/figure>\n<p>For example, if something looks like a button, we know that if we click on it, it will prompt some action. Similarly, if there is a link, we know that clicking it will result in either opening another web page or take to a different site.<\/p>\n<p>However, if we come across a UI, which is not only difficult to navigate, but also contains triggers that sound unfamiliar to us, then that UI is possibly <strong>non-intuitive<\/strong>.<\/p>\n<p>Imagine that you are looking to buy a luxury car. You head to a showroom. The salesperson takes you to the car, and you take a step forward to get in it while admiring its beauty. Just as you try to open the door handle, you realize that there is no door handle and instead of admiring the car, now your primary focus is figuring out how to get into the car.<\/p>\n<p>A <strong>non-intuitive design<\/strong> is similar to this scenario in that it obstructs the focus of the user with an <strong>unfamiliar situation<\/strong>, with <strong>no obvious solution<\/strong>. When it comes to website design, the design is intuitive as long as the user is able to complete the task <strong>without any interruption<\/strong>. On the other hand, <strong>unintuitive design shifts the focus<\/strong> of users to elements that are <strong>not related to their task<\/strong>.<\/p>\n<p>Now that we have a little understanding of what intuitive really means, let us go through the different aspects of <strong>creating a familiar and intuitive UI<\/strong>.<\/p>\n<h2>Creating a Familiar and Intuitive UI<\/h2>\n<p>It is a known fact that humans always correlate things in the virtual world to those of the physical world. When it comes to a web interface, they always <strong>look for patterns<\/strong> in order to understand how certain things work.<\/p>\n<p>This is something that UX designers could leverage upon \u2014 the <strong>human tendency to seek patterns<\/strong>.<\/p>\n<h3>1. Don\u2019t Reinvent Patterns<\/h3>\n<p>Usually, we <strong>do not like changes to common patterns<\/strong>. For example, a Windows user may find it awkward, after moving to OS X, that the <em>Minimize<\/em>, <em>Maximize<\/em> and <em>Close<\/em> buttons are on the left side, of the window. The same is true vice versa.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/defining-designing-intuitive-ui\/confirm.jpg\" width=\"800\" height=\"509\" alt=\"don't reinvent patterns\"><\/figure>\n<p>We are <strong>accustomed to certain patterns<\/strong>, and moving away from these patterns is just not user-friendly.<\/p>\n<h3>2. Be Consistent<\/h3>\n<p>One cannot focus enough on the <strong>aspect of consistency<\/strong> when it comes to creating an intuitive design. While designing a website, there is a need to have <strong>consistency between pages<\/strong>.<\/p>\n<p>There is an expectation of how things on a website works, and if those things change from one page to another, it doesn\u2019t only <strong>create confusion, but also frustration<\/strong>.<\/p>\n<p>Flipping between using a top navigation bar for one page while using a sidebar with navigation links on another page is an example of how to cause needless distractions and frustration that will ultimately drive your visitors away.<\/p>\n<p>Even a small decision like lacking the discipline to be consistent with the position of navigation bars is crucial in making your site design intutive.<\/p>\n<h3>3. Ensure Minimal Steps are Required for a Task<\/h3>\n<p>Nobody wants to spend a whole minute to create an account. This is why you need to <strong>streamline the signup process<\/strong> and <strong>ensure minimal steps<\/strong>. <strong>Simplification<\/strong> and the reduction of redundant steps are key to retaining and converting visitors.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-2\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/5-tips-to-simplify-your-web-design\/\" class=\"ref-block__link\" title=\"Read More: 5 Tips to Simplify Your Web Design\" rel=\"bookmark\"><span class=\"screen-reader-text\">5 Tips to Simplify Your Web Design<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/5-tips-to-simplify-your-web-design.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-8386 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/5-tips-to-simplify-your-web-design.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">5 Tips to Simplify Your Web Design<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tNo matter how hard you try, you can't make your work look like Apple's. So what does a...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>4. Use Tooltips & Integrated Help Messages<\/h3>\n<p>This is one of the most critical aspects of an intuitive UI. The fact remains that it is <strong>difficult to create a universal UI<\/strong>. While for some users your UI might be intuitive, there might be others who would disagree.<\/p>\n<p>To counteract the latter, you can <strong>incorporate tooltips or integrated help messages<\/strong> that would guide users how the website works.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/defining-designing-intuitive-ui\/tooltip.jpg\" width=\"800\" height=\"510\" alt=\"use tooltips\"><\/figure>\n<p>It is a seamless way of <strong>offering help while someone is actually using your website.<\/strong> This doesn\u2019t only saves them time, but also makes the entire user experience more pleasant, less confusing and more effective.<\/p>\n<div class=\"ref-block ref-block--post\" id=\"ref-post-3\">\n\t\t\t\t\t<a href=\"https:\/\/www.hongkiat.com\/blog\/css-animated-tooltip\/\" class=\"ref-block__link\" title=\"Read More: Creating Animated Tooltip Easily with Hint.css\" rel=\"bookmark\"><span class=\"screen-reader-text\">Creating Animated Tooltip Easily with Hint.css<\/span><\/a>\n<div class=\"ref-block__thumbnail img-thumb img-thumb--jumbo\" data-img='{ \"src\" : \"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/css-animated-tooltip.jpg\" }'>\n\t\t\t\t\t\t\t<noscript>\n<style>.no-js #ref-block-post-19244 .ref-block__thumbnail { background-image: url(\"https:\/\/assets.hongkiat.com\/uploads\/thumbs\/250x160\/css-animated-tooltip.jpg\"); }<\/style>\n<\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"ref-block__summary\">\n<h4 class=\"ref-title\">Creating Animated Tooltip Easily with Hint.css<\/h4>\n<p class=\"ref-description\">\n\t\t\t\t\t\tTooltip is a great way to display extra information on a website without taking extra space. The tooltip...\t\t\t\t\t\t<span>Read more<\/span><\/p>\n<\/div>\n<\/div>\n<h3>5. Make Sure the Website Loads Quickly<\/h3>\n<p>The way the adage goes is that if you give the customer time to think, they will most probably not buy. The same holds true when it comes to website design. If a page <a href=\"https:\/\/www.hongkiat.com\/blog\/improving-site-speed\/\">takes \"too long\" to load<\/a>, then there is a huge possibility that the user will won\u2019t wait it out and will just move to another website.<\/p>\n<p>This is why, when it comes to heavy web pages, it is always advised to <strong>display a part of the content or a loading bar<\/strong> to keep users on the page.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.hongkiat.com\/uploads\/defining-designing-intuitive-ui\/website-loading.jpg\" width=\"800\" height=\"511\" alt=\"making sure website loads quick\"><\/figure>\n<h2>Conclusion<\/h2>\n<p>In the end, the fact remains that a website that is <strong>difficult to figure out<\/strong> or <strong>has several distractions<\/strong> will never become intuitive. Other than <strong>keeping an eye out for usual design issues<\/strong> like <a href=\"https:\/\/www.hongkiat.com\/blog\/website-color-scheme\/\">picking the right color scheme<\/a>, or the perfect content structure, you also need to ensure that <strong>your design is intuitive<\/strong>.<\/p>\n<p>User experience is often mistaken as visual appeal; in fact that\u2019s only one part of it. The other significant factor is how well your product gets <strong>adopted by users<\/strong>. If you fail to effectively offer an intuitive UI that is <strong>easy to understand<\/strong> and can <strong>help complete intended tasks<\/strong>, then your visitors will probably move to a competing product that does.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you see two user experience designers talking to each other, the topic of discussion would most probably be revolving around &#8220;intuitive user interface&#8221;. For any design project these days, the foremost criteria is probably on how to make it intuitive. In fact, intuitive has become the most common adjective of the user interface. Given&hellip;<\/p>\n","protected":false},"author":366,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3395],"tags":[3573],"topic":[4520],"class_list":["entry-content","is-maxi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intuitive UI &amp; How it Can Help Improve UX - Hongkiat<\/title>\n<meta name=\"description\" content=\"If you see two user experience designers talking to each other, the topic of discussion would most probably be revolving around &quot;intuitive user\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hongkiat.com\/blog\/defining-designing-intuitive-ui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intuitive UI &amp; How it Can Help Improve UX\" \/>\n<meta property=\"og:description\" content=\"If you see two user experience designers talking to each other, the topic of discussion would most probably be revolving around &quot;intuitive user\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hongkiat.com\/blog\/defining-designing-intuitive-ui\/\" \/>\n<meta property=\"og:site_name\" content=\"Hongkiat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hongkiatcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-08T15:01:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-09T09:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.hongkiat.com\/uploads\/defining-designing-intuitive-ui\/user-design.jpg\" \/>\n<meta name=\"author\" content=\"Manish Bhalla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:site\" content=\"@hongkiat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Bhalla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/defining-designing-intuitive-ui\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/defining-designing-intuitive-ui\\\/\"},\"author\":{\"name\":\"Manish Bhalla\",\"@id\":\"https:\\\/\\\/www.hongkiat.com\\\/blog\\\/#\\\/schema\\\/person\\\/672353a5fac763c562191ff404e9ea4e\"},\"headline\":\"Intuitive UI &#038; 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